introduction to online video in the nbn world
DESCRIPTION
Delivered for the City of Salisbury at Endeavour House, Mawson Lakes as part of their Digital Enterprise Program, funded by the Australian Government.TRANSCRIPT
Introduction to online video in the NBN world
How the NBN will change the way we watch video
Salisbury and Modbury
Who am I?
• Ryan Jones• Marketing Coordinator at
Connecting Up• Freelance video
production• National motorsport• Conferences
Key learnings
• Basic concepts and terminology of video• Benefits of online video• The impact of the NBN on video• Tools you will need for video production• Introduction to YouTube• Google+ Hangouts
Introductions
• Who are you?• Where are you from?• What experience do you have with video?
National Broadband Network (NBN)
• Much higher speed internet access
• Allows HD video to be streamed
• Do more at once online
Terminology
• Streaming• Codec• Content Delivery
Network (CDN)• Rendering
• Bit-rate• Lower third• Bandwidth• Buffering
Benefits of online video
• New ways to connect with your audience• Testimonials• Training and how to videos• Product information and demonstrations• Screen capture walkthroughs
Improvements with the NBN
Tools of the trade
• Camera• Microphone• Tripod• Editing Software• Computer
Tools of the trade
Tools of the trade
Tools of the trade
Tools of the trade
Tools of the trade
Tools of the trade
Introduction to YouTube
• Easiest way to publish videos online
• Supports High Definition and 3D Video
• Live Streaming coming soon
YouTube Accounts
• Normal user• Publish videos• Comment• Subscribe
• Partner• Publish videos• Comment• Subscribe• Brand your channel• Earn revenue• Promotional tools• Advanced analytics• YouTube support and
rewards
How do I become a partner?
• Register with YouTube• Get started uploading!• Use the free resources they provide
• YouTube Playbook
http://www.youtube.com/yt/creators/
YouTube for Nonprofits
• Similar to YouTube Partnership• Advanced customisation features• Call to action overlays• Google Checkout “Donate” button• No revenue sharing
Google+ Hangouts
• Live video conferencing
• Integrates with YouTube
• Allows you to connect realtime with your audience
Google+ Hangout Applications
• Any live, real time communication• Group job interviews• Showing prospective buyers through a house• Client meetings• Training
Resources for not-for-profits
• Adobe donation program• CS6 Production Premium• Premiere Elements
• Citrix discount program• GoToMeeting
Resources for not-for-profits
• Google for Nonprofits• http://www.google.com.au/nonprofits/
• Google Grants• http://www.google.com.au/grants/
• YouTube for Nonprofits• GoToMeeting
Questions