introduction to mobile marketing

Phone: 248-470-3257Email: [email protected]: twitter.com/StrategicGrowth

How to go mobileThe mobile marketing opportunity for small businesses

Contact: Linda Daichendt, CEO


Strategic Growth Concepts 2010



Poor Sales

Taxes

Competition from larger businesses

Most Important Pain1

31%

13%

11%

Not marketing effectively

Never being able to retire

Staying abreast of new technology

Greatest Fear2

38%

33%

20%

#1 problem small business problem: growth

1 = Warillow & Co. December 2008

2 = Warillow & Co. March 2009



U.S. Media Performance Q1 20091

Percentage Change vs. Prior Year’s Quarter

Radio TV NewspapersYellow Pages Internet

Consumers are checking out of old media…

1 = BIA/Kelsey 2009



1983 2007

The “Brick”

We’ve come a long way, baby!



More Mobile Devices

iPhone 3G

G1 Android

Palm Pre

GPS Assistants

iTunes App Store

Devices

2008 Milestones

Software & Services

Kindle 2

4Bn 2.9MSubscribers Joe Biden Texts

Netbooks

UK In-Flight Mobile

Blackberry Storm

Major retailers

push mobile

marketing

Texting

1tn

In the U.S., a mobile explosion

Sources: Amazon.com, TechCrunch estimates, Morgan Stanley research



Worldwide mobile vs. PC penetration

4.0 B vs. 1.1 BPreferred Consumer Device of U.S. Internet Users by Generation

Mobile #1

Source: Accenture “Get Ready: Digital Lifestyle 3.0” Oct 2008, based on Dec 2007 survey

Mobile as the primary consumer device



2006 2007 2008

Average Number of Monthly Calls vs. Texts Among U.S. Subscribers1

1 = “The Short Code Marketing Opportunity”, Dec 2008, citing a Q2 2008 study, Nielsen Mobile

Texting is the #1 function used on cellphones



Mobile sitesApplications

SMS

Powerful

#1From: 244326

WagsWiskrs:Get $10 Off Dog groom & fluffThru Fri only

STOP to Opt-outRichest

Experience

Adop

tion

Simple

Emerging as Mass Medium

What is mobile marketing?



A few of the better known names succeeding in mobile marketing

Use of mobile marketing is exploding among brand names



People look at every text message they get.

…and they do so within 15 minutes

Director of Research, Nielsen: 6X Higher Than Email7.2%

1.2%Email

Texting

Text Message Marketing Has Exceptional ROI



How We Can Help Your Firm Take Advantage of Mobile Marketing

As a Certified Mobile Solutions Provider, we can:

1.Have you set up with your own mobile marketing account by answering just a few simple questions about your business

2.Train you and assist you to build up your ‘opt-in’ list in order to maximize the results of every text campaign you send out

3.Train you to implement your own effective text messaging campaigns; easily and with minimal time required

4.Track the effectiveness of your text messaging campaigns

5.Provide you with a flat-rate mobile marketing solution that will prevent monthly surprises in your marketing budget



You’re probably asking, “Can My Small Business Really Afford Mobile Marketing?”

The answer is: Absolutely!Price $25/mo. $50/mo. $90/mo. $150/mo. Custom

Quote

List Size 1 – 100 101 – 200 201 – 400 401 – 800 800+

What you get:

• Send/Receive unlimited number of texts• One keyword• List segmentation tools• Easy-to-view tracking graphs• Inbox for text replies• Free customer support



Are You Ready to Get Started Communicating With Your Customers via

Mobile Marketing?

Contact us via the phone, email or Twitter info above to get started!

introduction to mobile marketing

Documents

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