Download - Introduction to Mobile Marketing
Phone: 248-470-3257Email: [email protected]: twitter.com/StrategicGrowth
How to go mobileThe mobile marketing opportunity for small businesses
Contact: Linda Daichendt, CEO
Phone: 248-470-3257Email: [email protected]: twitter.com/StrategicGrowth
Strategic Growth Concepts 2010
Phone: 248-470-3257Email: [email protected]: twitter.com/StrategicGrowth
Strategic Growth Concepts 2010
Poor Sales
Taxes
Competition from larger businesses
Most Important Pain1
31%
13%
11%
Not marketing effectively
Never being able to retire
Staying abreast of new technology
Greatest Fear2
38%
33%
20%
#1 problem small business problem: growth
1 = Warillow & Co. December 2008
2 = Warillow & Co. March 2009
Phone: 248-470-3257Email: [email protected]: twitter.com/StrategicGrowth
Strategic Growth Concepts 2010
U.S. Media Performance Q1 20091
Percentage Change vs. Prior Year’s Quarter
Radio TV NewspapersYellow Pages Internet
Consumers are checking out of old media…
1 = BIA/Kelsey 2009
Phone: 248-470-3257Email: [email protected]: twitter.com/StrategicGrowth
Strategic Growth Concepts 2010
1983 2007
The “Brick”
We’ve come a long way, baby!
Phone: 248-470-3257Email: [email protected]: twitter.com/StrategicGrowth
Strategic Growth Concepts 2010
More Mobile Devices
iPhone 3G
G1 Android
Palm Pre
GPS Assistants
iTunes App Store
Devices
2008 Milestones
Software & Services
Kindle 2
4Bn 2.9MSubscribers Joe Biden Texts
Netbooks
UK In-Flight Mobile
Blackberry Storm
Major retailers
push mobile
marketing
Texting
1tn
In the U.S., a mobile explosion
Sources: Amazon.com, TechCrunch estimates, Morgan Stanley research
Phone: 248-470-3257Email: [email protected]: twitter.com/StrategicGrowth
Strategic Growth Concepts 2010
Worldwide mobile vs. PC penetration
4.0 B vs. 1.1 BPreferred Consumer Device of U.S. Internet Users by Generation
Mobile #1
Source: Accenture “Get Ready: Digital Lifestyle 3.0” Oct 2008, based on Dec 2007 survey
Mobile as the primary consumer device
Phone: 248-470-3257Email: [email protected]: twitter.com/StrategicGrowth
Strategic Growth Concepts 2010
2006 2007 2008
Average Number of Monthly Calls vs. Texts Among U.S. Subscribers1
1 = “The Short Code Marketing Opportunity”, Dec 2008, citing a Q2 2008 study, Nielsen Mobile
Texting is the #1 function used on cellphones
Phone: 248-470-3257Email: [email protected]: twitter.com/StrategicGrowth
Strategic Growth Concepts 2010
Mobile sitesApplications
SMS
Powerful
#1From: 244326
WagsWiskrs:Get $10 Off Dog groom & fluffThru Fri only
STOP to Opt-outRichest
Experience
Adop
tion
Simple
Emerging as Mass Medium
What is mobile marketing?
Phone: 248-470-3257Email: [email protected]: twitter.com/StrategicGrowth
Strategic Growth Concepts 2010
A few of the better known names succeeding in mobile marketing
Use of mobile marketing is exploding among brand names
Phone: 248-470-3257Email: [email protected]: twitter.com/StrategicGrowth
Strategic Growth Concepts 2010
People look at every text message they get.
…and they do so within 15 minutes
Director of Research, Nielsen: 6X Higher Than Email7.2%
1.2%Email
Texting
Text Message Marketing Has Exceptional ROI
Phone: 248-470-3257Email: [email protected]: twitter.com/StrategicGrowth
Strategic Growth Concepts 2010
How We Can Help Your Firm Take Advantage of Mobile Marketing
As a Certified Mobile Solutions Provider, we can:
1.Have you set up with your own mobile marketing account by answering just a few simple questions about your business
2.Train you and assist you to build up your ‘opt-in’ list in order to maximize the results of every text campaign you send out
3.Train you to implement your own effective text messaging campaigns; easily and with minimal time required
4.Track the effectiveness of your text messaging campaigns
5.Provide you with a flat-rate mobile marketing solution that will prevent monthly surprises in your marketing budget
Phone: 248-470-3257Email: [email protected]: twitter.com/StrategicGrowth
Strategic Growth Concepts 2010
You’re probably asking, “Can My Small Business Really Afford Mobile Marketing?”
The answer is: Absolutely!Price $25/mo. $50/mo. $90/mo. $150/mo. Custom
Quote
List Size 1 – 100 101 – 200 201 – 400 401 – 800 800+
What you get:
• Send/Receive unlimited number of texts• One keyword• List segmentation tools• Easy-to-view tracking graphs• Inbox for text replies• Free customer support
Phone: 248-470-3257Email: [email protected]: twitter.com/StrategicGrowth
Strategic Growth Concepts 2010
Are You Ready to Get Started Communicating With Your Customers via
Mobile Marketing?
Contact us via the phone, email or Twitter info above to get started!