Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"

www.mindstorm.com

INTRODUCINGMINDSTORM LTD MULTI-USER, INTERACTIVE SURFACESTHAT ATTRACT AND DELIGHT GUESTS " •  Nightclubs"

•  Bars"•  Casinos"•  Hotels"•  Events"

Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"

www.mindstorm.com

For Leisure Industry Innovators Looking for Competitive Edge"•  Turn ordinary surfaces into ads, displays, information, applications,

menus or special effects "•  Excite customers with interactive bars and tables that become

platforms for social interaction"•  Create a unique talking point environment where customers order

more, recommend your venue and return often "•  Increase margins and aid ordering in noisy environments"•  Increase turnover by being able to accept multiple orders at the same

time"•  Keep customers engaged and entertained with games, effects or

social media applications in side areas""

Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"

www.mindstorm.com

Mindstorm"

• First projects building wireless software for drinks brands"• VC backed"• Clients range from Google, to BMW, Pizza Hut, Deutsche

Bank, Nokia and Disney"• Head office in London with research lab in Germany and

Korea"•  International partnerships with Panasonic and Fujitsu"•  International network of sales & installation partners"

Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"

www.mindstorm.com

What are interactive surfaces"

A way to make any static surface come alive. Multi touch enables the entire surface to become touch

sensitive"

Advanced computer

technology hidden inside something

that looks like anything but a

computer. Tough and durable"

A revolution in computer

interfaces. Natural interaction makes

accessing information easy. A break with the conventional PC

paradigm"

Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"

www.mindstorm.com

Multi function and multi touch"Interactive surfaces are tough and durable. The table is still a table, the bars is still a bar and the wall still a wall"

Large scale interactive surfaces drive the need for multi touch to make full use of the space."

Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"

www.mindstorm.com

Innovative interfaces"

•  Direct manipulation of objects"

•  Multiple users enabling new applications and ways to interact and collaborate"

•  Completely new application mindset"

•  Power of the Internet in the ʻreal worldʼ"

•  Internet style marketing effectiveness"

Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"

www.mindstorm.com

Unique in combining ability to attract, inform, transact and measure"

Attract and retain" Inform" Transact"

Measure"

Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"

www.mindstorm.com

A more effective way of getting the message across"

§  A high end ʻfurniture look and feelʼ invites users to touch and removes the feeling of merely using a PC"

§  An ʻinvisibleʼ technology that blends into any venue design (Tudor Rose) "

§  Transfer information between surfaces and 3rd party devices (USB sticks, mobile phones, etc)"

§  Object tracking and recognition."

"

* Source: Nissan “Screen effectiveness study” 2009"

Inform"

Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"

www.mindstorm.com

In beverage marketing"Attract

and retain"

Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"

www.mindstorm.com

A more natural way to encourage interaction"

Traditional touch screen kiosks are not intuitive and require obvious ʻcalls to actionʼ"

Interactive surfaces on the other hand are intuitive and people need no invitation to touch "

Inform"

Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"

www.mindstorm.com

Donʼt stop at attracting or informing but go all the way to actual transaction"

§  Other transactions such as providing contact information, offers, vouchers, allow future opt-in marketing, etc also easy to create. (Rutlands)"

§  Menuʼs, price lists and offerings can be updated and tweaked at zero cost in real time to respond to customer behaviour. (24)"

§  Marketing campaigns and promotions can be created for instant impact."

"

Transact"

Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"

www.mindstorm.com

The power of on-line style marketing effectiveness measures in the ʻreal worldʼ"

§  Know what customers touched and what they didn't, how long they interacted for, what they downloaded. This is ʻdecision pathʼ intelligence."

§  Get real time information on campaign effectiveness and make instant changes."

§  Integration interactive surfaces and point of sale systems to provide true insight into sales uplift and marketing ROI"

"

Measure"

Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"

www.mindstorm.com

How does it all pay back..."

UK example:"–  £ 1,200 per month out"

–  £ 300 per month local taxi company preferred placing"–  £ 400 per month drinks supplier sponsorships"–  £ 500 per month events specific"

–  £ 4-600 new customers plus recurring due to cool factor"

–  £ X additional revenue once ordering is switched on – margin uplift of 15-18% due to higher cocktail sales."

Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"

www.mindstorm.com

Mindstorm Vortex

- CONFIDENTIAL-

Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"

www.mindstorm.com - CONFIDENTIAL-

Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"

www.mindstorm.com

Custom surface for Holland Casino, Amsterdam

Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"

www.mindstorm.com

Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"

www.mindstorm.com

Design options- examples"

Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"

www.mindstorm.com

Itʼs innovative, "Itʼs imaginative, "Itʼs collaborative, "Itʼs Mindstorm"

www.mindstorm.com

MINDSTORM LTD"www.mindstorm.com""YouTube & Twitter: MindstormLtd"Facebook: Mindstorm-iSurfaces"+44 20 8826 4600"