Learning Unit 1

INTRODUCTION TO EVENT MANAGEMENT

EXAMPLES OF EVENTS ……..

WHAT ARE WE GOING TO LOOK AT IN EVENTS..

INDUSTRY TERMS

• MICE

• Business tourism: provision of facilities and services to delegates and attendees

• Association meetings: usually non-profit… common cause: hold meetings

• Convention bureaus: Assist event planners with co-ordination

• DMO : help develop and market destinations

INTERNATIONAL INDUSTRY ASSOCIATIONS

SIZE OF THE INDUSTRY

• SA hosts many events……

• Ranked 37th globally

• Capital city of SA events?

• SA secured over 200 international conferences in period 2013-2017

INDUSTRY ASSOCIATIONS• 1987 - umbrella body of conference and meetings industry of SA

• Focus on maintaining and improving efficiency and professionalism.

• Who belongs to SAACI – PCO’s

• 1980 non profit organisation.

• Represents: Venue’s, organisers, exhibition designers……

• Adds credibility, status and integrity to members.

• Have to qualify to belong to EXSA

OTHER ABBREVIATIONS

• CMP – Certified Meeting Professional - qualification

• PCO – Professional conference organisers

INDUSTRY STRENGTHS

• Strong business tourism industry

• World class facilities

• Good track record of events

• SA in top 15 long-haul business event destinations in the world

• Nr 1 in Africa

• Has successfully hosted mega events…….. 2010

EVENTS PERSONNEL • Event manager, event organiser, PCO meeting planners….

• What do they do:

• Need experience

• Need to be qualified

• Know that monetary value is important

• Should be able to take risk.

• Big difference between small events and large events……. Planning is crucial

• Money cant be lost.

DEFINING EVENTS - SELF STUDY P. 9

• Business events: annual general meetings, conventions

• Special events: Paying customers; Rock Shows

• Festivals / Fairs / Cultural events: Cherry Festival

• Exhibitions / Trade Shows: Baby Expo, wedding expo

• Sports and spectator events: Rugby, Soccer….

• Charity events / Fundraising SPCA, church bazaar

• Party planning

• Nr 1: Don’t panic, and carry a clipboard

• Nr 2: No one else should have a script

• Nr 3: Successful events follow

• S I R principle

• S – Social

• I – Information

• R – Reward

THE END