introduction to empulsehigh quality services –delivered! 2 empulse delivers high quality services...
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High Quality Services – Delivered!
2
eMpulse delivers high quality services at value for
money pricing
High Quality is achieved by using advanced process
management framework and domain expertise
Value for money pricing is achieved by executing process
at lower cost global locations
24X7X365 Coverage to support your business round the
clock and help you scale
www.empulseglobal.com
Providing Consulting, IT, BPO, Big Data and Marketing services for
Companies
eMpulse Services
3
Process Consulting
Digitization & IT
Business Process Outsourcing (BPO)
Big Data & Advanced Analytics
Digital Marketing & Market Research
www.empulseglobal.com
Understand Your
Business Better
Execute to Your
Customer Needs
One Stop Shop for Improving your EBITDA and Equity Valuation.
Some of our clients have doubled EBITDA within 2-3 years
The Improvement Levers:
Process – Technology - Outsourcing
5
Three levers can help enhance company’s operations and increase Net Income – 1. Process
Improvements, 2. Technology Optimization and 3. Competent Talent @ right cost.
A rigorous framework ( Tripletan) is used to ensure appropriate execution of these three
operational levers.
Trip
leTa
n Process
Improvements
Technology
Optimization
Business Process
Outsourcing
Evaluate the current processes
using Value Stream Mapping and
develop improvement
opportunities
Deploy right fit technology that
improves the business processes.
Automation can reduce process
costs and increase consistency
Take advantage of global skill
and capabilities arbitrage to
reduce cost and also improve
delivery capabilities
www.empulseglobal.com
Execution Led by Process Consulting
6
Dep
loym
ent
Roa
dmap An end to end value stream
assessment is conducted to pick
the correctly prioritized list of
projects. This is typically done
within a week’s time.
Assessment
The high priority value streams
from the assessment is selected
and a Mega Kaizen is conducted
to get some early wins. This can
be done within 6 weeks. ROI is
positive by this time
Execution Kaizen
This typically involves training,
deployment of smaller products
and working towards getting the
company self sufficient in
Continuous Improvement
Roll Out
Cash Positive Within a
QuarterGreater than 10 times
ROI
Build Your LeadersImproved Customer
Satisfaction
The Execution of the improvement is guided by rigorous operational process consulting led by
competent team. An assessment followed by execution kaizen and stabilization of the processes helps
achieve the goals.
www.empulseglobal.com
Focused improvement opportunities for Digitization, MIS and BPO
generated from multi layered end to end Value Stream Analysis during
assessment
www.empulseglobal.com7
Strategic Projects Relationships - Example
www.empulseglobal.com9
Model
SMED
Planning &
SchedulingSmaller
Batches EOQ
Labor
Arbitrage
Digital Factory:
Production, Yield, SPC, TOC
TOCDowntime
Supply Chain
Energy &
Water
Setup SMED
Yield
Work Level
LoadingRework
Weight
Optimization
Layout
Design
Forecasting
Value Stream Mapping
Advanced
Analytics
OEE
Automation 2.0
Digital
MarketingMarket
Research
Coverage
10
eMpulse is a company with global reach. We provide support to
customers in many countries
A capable core team of 100+ delivering services round the clock
eMtech
12
A technology execution platform
Don't spend extra $ on Big ERP for features you never use
Don’t compromise by buying SaaS solutions that are in silos
Designed to fit your business needs
Don’t make your business adapt to the software
Let software adapt to your process
Integrated across processes
Budget Friendly
Affordable customization
Modular ramp up
www.empulseglobal.com
Digitization Goal of ZP2 (Zero Paper Process).
Let us contribute the environment while increasing profits
Supporting Digital Transformation
www.empulseglobal.com13
• Integrated MIS Dashboard
• Cloud Hosted
• Delivered via web and mobility
• Big Data and Advanced Analytics
PIMS
• Technology supporting
core processes
• Packaged Solutions
• Custom Solutions
• Big ERP resource support
(eg: Microsoft Dynamics
AX)
Work Flow & ERP
• Mobility enabled processes
• Process Automation
Solutions
• Robotic Process
Automation (RPA)
Process Automation
Ready Solutions
Holistic portfolio
Development Support Staff Augmentation
Custom Software
Development
Support for Existing
Software
Full time staff at
affordable price
A DCB
eMtech Digital Ecosystem
14
CRM
Incident Management
eMsales
SEE
M –
Sale
s an
d M
arke
ting
End
to
End
Man
agem
ent
ERP – Field Dispatch
ERP – Manufacturing
ERP – Project Mgmt
eMboard – Work Flow
eMboard – Scrum
Time
Tracker
Warehouse (WMS)
Electronic Asset Mgmt/
CMMS - Maintenance
Quality - QMS
SPC
ERP – Workflow
ERP – Supply Chain Purchasing & Inventory
T
People
Equipment Parts2
1
3
PI – Process
PI – AMOS
PI – Projects Pro
cess
Im
prov
emen
t
HRM
Accounting & Finance
Employee Portal
PIMS
Capabilities
• Mobile and Web
• Workflow
• Q for Work
• Automation
• BI/ MIS
• Alerts
• Approvals
• Forms
• Document Management
• Analytics
• Offline Mode
• Kanbana
• Barcode
Resource Scheduling and
Management
Del
iver
y O
pera
tion
s
Product Management
POS
eCommerce
Cus
tom
er P
orta
l
Technologies Supported
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Software ApplicationsPHP, .Net, Java, JavaScript, JQuery, AJAX, Backbone, Marionette, Angular JS, Node JS
DatabasesSQL Server, SSIS, MySQL, RDBMS, Hadoop Environment,
Oracle, SAP
BISAS, MSBI Tools, Pentaho
BI, Tableau, Minitab, Domo, Dundas
IT SupportHelp Desk, Security,
System Administration
Mobile AppsIOS, Android, Windows
Mobile, Hybrid
CRMSalesforce.com, Microsoft Dynamics, Oracle CRM,
Zoho
IT Operating Model
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Cloud based Environment: Proficient in Cloud technology deployed for
all Enterprise Resource Planning
Development.
Strong processes for requirements
gathering, release management,
documentation and other key framework
elements
Rigorous Framework
Superior Tech Support: 24/7 system administrator support
to maintain continuity of processes
Remote Access: Remote Desktop and Systems
monitoring to enable a virtual delivery
engine
Applications Development:
Cost-effective In-house Application
Development
Strong model that delivery projects on time and on budget
Regular Updates:
Monthly and weekly reports on
progress in IT projects.
Alignment to Business:
A very effective process to stay aligned
with the business requirements of the
client organization
eMpulse IT Delivery Engine
www.empulseglobal.com17
Organization:
Alignment to organizational needs of the
client are given high importance
A strong alignment to business processes
that allow for IT to ensure high ROI on
implementation of projects
Alignment to Business
Technology
Technologies that are state of the art and
fit for purpose are deployed in projects
Accountability:A strong team culture that uses Agile
development methods and holds people
accountable
Governance & Metrics:
A comprehensive view of project
progress via a management
operating model
A delivery engine that is focused on Value
People & Talent:
Process & Work Structure:
Who do we need, how many, at what
experience, and with what skills? What
is the best model that gives us the
quality resources at the right cost?
What is the sequence of activities by
which we do our work, in what kind of
units, and with what policies? How do
we protect our IP?
Empulse Agile Development Process
18www.empulseglobal.com
To ensure that Agile Inspect & Adapt processes are leveraged properly which includes :
Retrospective Meetings
At the end of each sprint, the team has produced a coded, tested and usable piece of software accomplished during the sprint.
Daily stand-ups
A daily synchronization between team members, informing team mates of work updates.
Sprint backlog
List of tasks identified by the Scrum team to be completed during the. sprint
Software testing is a process used to
identify the correctness, completeness
and quality of developed computer
software.
Testing Team will plan corresponding to the requirements given by the client and prepare Test plan and Test cases.
Bug reports will be prepared and the identified defects are resolved.
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Requirements
Analysis Design Coding Testing Deployment
Maintenance
Requirements Analysis Test PlanTest Case Developm
ent
Test Executi
on
Test Cycle closure
Test Results Analysis
New Assigned Resolved Re opened Closed
eMpulse Software Testing Process
Test Methodologies
Overview
UnitTesting
Iteration/Regression Testing
Usability Testing
Final Release Testing
Reports
Bug Details
Documents
Test Cases
What is Business Process Outsourcing?
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Business Process Outsourcing (BPO) is arbitraged work performed at a lower cost global location
eMpulse has deep domain expertise in various SMB process areas. Because of scale, the client might not have this in-house (eg: Analysts, Bookkeeping…)
Cost for performing process is 3-5 times lower when compared to USA, UK labor costs
Quality of outsourced processes is typically higher because of higher SLA standards
eMpulse operates BPO from its Bangalore and Mysore - India centers
Global Outsourcing Domains
www.empulseglobal.com22
Technology Outsourcing Process Outsourcing Capability Outsourcing
Glo
bal
Out
sour
cing
Cat
egor
ies
Typically technology outsourcing is
done for a combination of reasons
including cost arbitrage and skill
arbitrage
Many processes are location agnostic.
Progressive companies harness this
potential by moving processes to global
location for scaling and cost arbitrage
Some capabilities are not available in
abundance in a particular location.
Companies that learn to use capabilities
that exist in a global landscape benefit
from higher performance
Supply Chain outsourcing
Finance and Accounting
Healthcare Processes
Data Analytics and Reporting
Call Centers
IT Services
Purchasing Outsourcing
Engineering Outsourcing
eMpulse BPO Processes
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Service Quality
Delivered using advanced Quality control
method with a compentant team having Six
Sigma skills
On Time Delivery
Focus on on time delivery to ensure that all
client processes performance meet or
exceeds expectations
Value for Money
Cost arbitrage that provides a very attractive
price point
Finance & Accounts
Sales and Marketing
Reports
www.erutanconsulting.com24
Rob
ust
Del
iver
y
Fram
ewor
k
Reports are designed for
Monthly, Weekly or Daily
clocks. Monitors the business
at multiple levels
Different Clocks
Provides total visibility to
business processes and brings the
entire company on the same page
in real time.
Business Visibility
Easy to use graphical designs
ensures that employees are able
rapidly generate actionable
decisions
Graphical
Custom
built
dashboards
Delivered via Cloud
or Off-Line
Smart Phones,
Computers and TabletsAdvanced Analytics
Software USed
Custom Designed MIS Reports are produced to monitor operations & sales
performance.
Highly skilled eMpulse Statisticans design and deliver reports
MIS Report Example: Daily YTT (Yesterday, Today,
Tomorrow) Report Delivered to Project Managers to make
decisions based on real time data
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Historically, the PMs at
this client used “gut feel” to
manage their customers on
a daily basis.
eMpulse YTT Dashboard
on cloud, accessible by ipad,
allows them to make
actionable decisions
supported by data at rapid
speed.
Engineering Support
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Mechanical EngineeringEmpulse has a team of very capable
engineers with bachelors and masters
degrees in Mechanical, Electrical,
Electronics, IE, Civil and Computer Science.
Competent Engineers
Electrical and Electronics
• WiFi Signal Analysis
• Quote Generation for Custom Work
Industrial Engineering
• Route Optimization
• Value Stream Mapping Support
Civil Engineering
• Engineering Drawings
• Cabling Design Support
• Structural Analysis
A competent team of engineers can deliver support to your core engineering team remotely
Staff Augmentation
Lower Cost
Ability to flex your engineering
bandwidth by gettting support during
periods of peak load
• AutoCad Drawings
• FEA Analysis
Lower cost support for routine non-
core engineering tasks so that the core
engineers can focus on higher end
engineering.
Engineering Outsourcing :
AutoCAD Design Services
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Aut
oCA
D S
ervi
ces
Cost is 3-5 times lower when compared to USA ,UK labor costs. Low cost is achieved by executing process out of lower cost locations
Lower Cost
24X7 Coverage to support
your business round the clock.
Focus on time delivery to
meet client expectations on
performance
Scalable Resource
AutoCAD support for Mechanical and Civil Engineering.
Document QC Red line updatesDelayering of
componentsOriginal Design
Highly skilled engineers design
and deliver AutoCAD Designs.
Superior design quality
achieved by setting higher SLA
standards
Competent Team
AutoCAD Design Example: A
Building from Georgia
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Raw Drawing
Provided in
AutoCAD
Design
delivered
overnight
Proof Concept (Drawing) from
client
Delayer the plan
According to the proof
Arrange the icons or equipment's
with SOP
Remove unnecessary
additional layer
Define the attributes for the
equipment
Design the missing parts
Publish AutoCAD Design
Sub Contractor AutoCAD Support
Example
Supply Chain Outsourcing
www.empulseglobal.com29
Supply chain management
• Route optimization
• Online transaction monitoringManagement of supply chain operations with
end to end solutions, that are very well
designed and help improve supply chain
process velocity
End to End Solutions
Vendor Management
• Tactical Procurement
• Delivery Tracking
Planning and Scheduling
• Master Scheduling
• Shop Scheduling
Trucking and Logistics
• GPS based solutions
• Safety Management,
• Driver Management
A strong team of Industrial Engineers driving efficient supply chain operations
Domain Expertise
Responsive Delivery
Team with an advanced background in
supply chain and logistics designing
oursourincg solutions
A responsive team working 24X7 that is
in synce with the high velocity and
accuracy needs of the supply chain
Operations Process Support
www.empulseglobal.com30
Pictures and PDF Forms• Picture Validation
• Processing scanned froms
Opportunity for cost arbitrage on non
core operations tasks eMpulse maintains
rigorous Quality Control and deadlines
monitoring
Cost Effective & Quality
Quality Desk Audits
• Desk Audits for Compliance
• Serial Number Audits
Transcriptions and Voice
• Transcriptions of key meetings
• Call quality auditing
Transactions and Data Entry
• Monitoring and managing workflows
• Uploading documents into portals
• Data Entry tasks
Reduces the Burden on your Operations to allow you to focus on things that are important
Flex Capacity
24X7 Coverage
Support client operations to help
increase capacity for sudden work load
spikes
A responsive team working 24X7
supporting both day and night shifts
Finance & Accounts Outsourcing
www.empulseglobal.com31
Accounts Receivable
Supporting non core activities of finance by
eMpulse allows client to focus on higher end
tasks
Finance & Accounts Tasks
Accounts Payable
• Vendor Payment management
• Entering Vendor Invoice
Book Keeping• Cost Entry in QuickBooks
• Ledger Maintenance
Taxes
• USA and Canada Taxes
• Cloud based support
Helps reduce the burden of lower end tasks from the client teams
Focused on Quality
Responsive Team
Ensuring the level of focus on quality
that is required by the CFOs office so
that errors don’t generate inefficiencies
• Invoice Generation & Distribution
• Payment Tracking
Highly responsive to the needs of
clients both in terms of on-time-
delivery as well as reaction to new
needs
SEEM: Sales & Marketing
www.empulseglobal.com32
Sales and Marketing End to
End Support
Sales and Marketing End to End
Management (SEEM )
Framework helps with the growth
execution of the company
ensuring that there is a holistic
focus on all the key areas of Sales
and Marketing.
Focus on Selling and not
Administration
Sales and Customer Service teams
spends significant time (>50%) on
non-customer-touch administrative
tasks.
Helps core team focus on selling
Customer Service
Process Management
Helps monitor and support the
existing customer base to ensure
that satisfaction is at highest level
and organic revenue growth can
be generated proactively.
Rigorous Growth Execution Engine
Sales Activity Support
Digital & Traditional Marketing
Lead Generation and Enrichment
CRM Technology Enabled
Execution Aligned to Growth Strategy
Strategy Alignment of Growth Activity
Products and Pricing
Analytics and Reporting
Sales Operating System
Call Center
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Serv
ices Inbound calls supports
customer who have queries
regarding purchase or support
for existing products and
services.
Inbound
Process support for both sales
and operations are provided by
eMpulse agents who operate on
behalf of the client’s
organization
Outbound
Several internal business
processes need support via voice,
especially supporting deployed
field employees who need support
from a central location
Internal Support
Global Support Responsive Cost EffectiveState of art Equipment
The processes supported by eMpulse are executed both via non-voice and/or voice based
processes. A seamless integration of the outsourced business processes is done with the
call center processes supported by state of the art infrastructure.
www.empulseglobal.com
Analytics helps sort through raw market & process
data to convert them into actionable information.
35
Raw Data Analytics Actionable
Information
Analytics Services by eMpulse
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1. Big Data Advanced Analytics
• Custom a-la-carte Big Data Advanced Analytics for understanding your business levers
2. PIMS Dashboards
• Daily-Weekly-Monthly MIS reports delivered to your mail, computer or mobile device to help data driven management
3. Self Service Platforms
• Self-Service platforms supported by data cubes for internal company analysts to perform advanced analytics
Analytics Capabilities
eMpulse offers highly insightful and
rigorous data analytics solutions
Some of the techniques include
Data mining
Data modelling
Customer Profiling
Multivariate and Logistic Regression
Forecasting & Trend analysis
Predictive modelling & ROI Modelling
Other advanced data analytics
39www.empulseglobal.com
Some Typical Analysis
40
Forecasting & Trend analysis
Supply chain optimization
Predictive modelling & ROI Modelling
Social Media Analytics
Production Optimization
Market Mix modeling
Market basket analysis
Other advanced data analytics
www.empulseglobal.com
Road Map to Big Data Analytics
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Data Preparation Data Analytics Business Interpretation
Final Report with Models
& Actionable Recommendations
Statistical Validation
Business Reasonable
ness Validation
Model Cross
Validation
Data Cleansing
Data Integrati
on
Data Evaluatio
nData Mining
SegmentationData
Modeling
Data source for analytics
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Most common data sources for computer big data market analytics
Point of Sale (POS) cash register information
Customer Relationship Management (CRM) database
ERP systems
Other potential data sources for analytics
Inventory database
Shop database
SPC
IOT (GPS, Machine data…)
Any electronic storage device that has customer information embedded in it
www.empulseglobal.com
eMpulse Big Data Analytics Capability
43
Business acumen savvy team
Knowledge of global markets
Analytics abilities with Ph.D level capabilities
Extensive data mining experience
Cost and quality advantage
www.empulseglobal.com
Sales Process End to End Management
(SEEM) SEEM helps manage the sale process in a scientific manner
ensuring higher ROI on sales activities
Sales is fully aligned and executed against; Business Strategy Other Marketing activities Product Portfolio
Integrated approach for People-organization-roles design Technology optimization Process design
A practical Sales Operating Model deployed to ensure execution
Continuous feedback look at tactical and strategic levels to help make corrections in direction rapidly
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www.empulseglobal.com
SEEM Framework
www.empulseglobal.com
4713. Business Strategy
10. Sales and Marketing Strategy11. Customer Segments
4. Sales Lead
Database
Generation
5. Lead Enrichment1. Sales Person Activities
1a. Sales Assistant (SA) Activities – Admin Support
- Client Research, Routing, Sales Plan Compliance,.
3. Sales Activity Matrix 9. Marketing Plan
8. Sales
Mgmt(Weekly
meetings etc)
6. T
echn
olog
y -
CR
M
7. Sales Management Dashboard –YTT, Weekly, Monthly
2. Marketing Activities (Digital and Traditional)
2a. Marketing Assistant (MA) Activities: SEO, PPC, Blogs,
Facebook, Twitter, Google Plus etc
12. Big Data Analytics
14. Product Packages
Sales is a process, not purely art. SEEM brings
scientific structure and discipline
www.empulseglobal.com48
48% of Sales People Never Follow Up With a Prospect
25% of Sales people Make a Second Contact and Stop
12% of Sales People Only Make Three Contacts and Stop
ONLY 10% of Sales People Make More than Three Contacts
2% of Sales are Made on the First Contact
3% of Sales are Made on the Second Contact
5% of the Sales are Made on the Third Contact
10% of the Sales are Made on the Fourth Contact
80% of the Sales are Made on the Fifth to Twelfth Contact
1
2
3
4
5+
We Help You To
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Increase Brand
Awareness
Streamline
Campaigns
Generate Leads
Nurture Relationshi
ps
Analyze Results
Increase Sales
www.empulseglobal.com51
What’s Your Challenge?
Building Digital
Awareness and
Traffic to Website
Competition
Monitoring
Getting Social
Media
Engagements
Poor Open
Rates and
Click Rates
for NL
Getting Online
Sales Leads
Monitoring
Digital
Presence
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Influencing The Customer JourneyContent Creation
• Text
• Videos
• Audio
• Infographics
Social Media Interaction
• YouTube
• Google+
• Google Rating
• Yelp Rating
• Zomato Rating
• Text (Blogs and Posts)
Search Marketing
• SEO
• PPC
• Digital Ads
• PR and Media
• Directories
Direct
Marketing• E-mail
Marketing
• SMS
Reports/MIMS
• Web Analytics
• Social Media Analytics
• Sentiment Analysis
• Reputation Management
• Rating Analytics* Marketing Information Management System
Content
Dissemination
Owning Customer Journey
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Customer State Our Intervention Channels and Tools
Awareness Inform about product;
Prompt a need message
Own website, SEO, blogs
on own website and third
party website, PR &
newspaper coverage,
social media posting
Research
(Interest)
Provide compelling
messaging; Enable
effective comparison
Own website, consumer,
report website, online
forums, specialized groups
Consideration Messaging targeted
influencers
Influencers on social
media, special groups
Purchase Lot of information on
right usage, and why it
was good decision to
buy;
Customer’s benefit
Own website, own social
media pages, customer
centric groups
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What We Have DoneWe bring 100 man years of experience across domains in helping businesses
in their Digital Media journey. We are your partner in your sales and marketing
growth story. We embed our team within your operations and ensure 24/7/365
days support.
Our team is experienced across Digital Media solutions which includes:
Website Creations
Social Media Integration and Promotion
Search Engine Optimization and Marketing
Email Marketing
Mobile Marketing
Content Marketing
Building Analytical Tools to Support in Measuring Campaigns
We have rendered our services to industries such as:
IT
Media
Finance
Pharma
Real Estate
Education
www.empulseglobal.com56
Requirement Gathering
Problem Definition
SolutionDesign
Client Approval
Setup and Implementati
onMeasure
Our Process
Engagement Model
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Our blended team model provides the best solution. We play to your
advantage.
Our typical team consists of:
Engagement Manager
Social Media Expert
Search Optimization Specialist
Content Writers
We use industry standard technologies and tools for Digital Marketing. Our
tools include:
PIMS
HubSpot
Hootsuite
Buffer
CMS (WordPress and others)
We would like to have one hour call with customer to assess his existing
digital media assets.
Adobe UI/UX
Designers
Web Developers
Statisticians for
MIMS
Digital Marketing Setup
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Silver Package Gold Package Platinum Package
SEO enabled
WordPress based
website (Three page
website)
SEO enabled WordPress
based website (Eight
page website)
SEO enabled CMS based
website
Content creation for
website
Content creation for
website
Content creation for
website
Integration of social
media sites with
website (Two social
media channels)
Integration of social
media sites with website
(Four social media
channels)
Integration of social
media sites with website
(Five social media
channels)
Monthly Deliverables
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Silver Package Gold Package Platinum Package
Three postings in a
week in two social
media channels
Daily social media
postings in all channels (One per channel)
Daily social media
postings in all channels (Two per channel)
One blog a month Two blogs a month Four blogs a month
Monthly MIMS Monthly MIMS Monthly MIMS
Website maintenance
(Once a month)
Website maintenance
(Twice a month)
Website maintenance (Twice a month)
-- One email marketing
per month
Two email marketing per month
-- One 30sec video per
month
Two 30sec video per
month
-- Weekly MIMS Weekly MIMS
-- -- Infographics
-- -- SMS
À la carte Services
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Content
Text (Blogs)
Video
Audio
Infographics
Social Media
YouTube
Google+
Paid Services
PPC
CPM
AdWords
Directories
Email and Mobile Marketing
Newsletters
EDM
SMS
PR Activities
Press release
Interviews
Contributory articles
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Performance Metrics
• Conversion rate
• Time to conversion
• Cost Per Conversion
Content Metrics
• Leads generated per offer
• Keyword performance
• Landing page
• Content conversion rate
Social Media Metrics
• Analytics
• Engagement
• Click through rate
Metrics
• Monitoring and analyzing the “right” metrics is a crucial step in lead generation strategy
MIMS – Market Information
Management System
Verticals
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Retail
• Restaurants
• Medical and Dental
• Services (Dry Cleaners)
• Finance (CA)
Public Image
• Education
• Elections
• Law Firms
Small and Medium Business
• Staffing Companies
• Engineering
• Travel and Tourism
• Small Manufacturers
• Real Estate and Developers
MR Services for Indian Market
Market Sizing and Market Profiling
Product research
Advertising research
Mystery Customer Audits
Customer Satisfaction Surveys
Qualitative Research
Data Analytics
Large volume Pan India data collection
64
eMpulse Market Research
65
A leading player in the Indian Market Research Industry
Led by authors of the book “A Practical Guide to Market Research in India”
A viable alternative to the large MR service providers with Pan India coverage
Our positioning is high quality Market Research and Analytics output at a value for
money pricing
Some of the services
Helping companies launch brands and products in India
Information to manage marketing
Data to make product and service upgrades
Large scale all India data collection
Monitoring brand performance
www.empulseglobal.com
A well Established Leading Indian Market Research Agency
Why eMpulse MR?
66
Leadership
Experience of more than 20 years in
Market Research across multiple sectors
and agencies
Pricing
Ability to provide high quality Market
Research output at a ‘value for money’
pricing
Experience
Mixed profile team with the right mix of
experience, energy and skills
Delivery
Growing acceptability in the market right
from MNCs to large Indian companies and
entrepreneurs
www.empulseglobal.com
India Geographic Spread
67
- Head Office - Back End Office - Associate Offices
Head Office at Bangalore,
Karnataka
Back End Office at Mysore,
Karnataka
Associate Offices at Mumbai-
Maharashtra, Bengaluru-
Karnataka, Chennai-Tamil Nadu,
Hyderabad-Andhra Pradesh,
Ahmedabad-Gujarat, Pune -
Maharashtra, Kolkata-West
Bengal and Delhi
eMpulse MR operating model
68
Highly responsive to customer
Customized high quality service to every client
Delivery supported by rigorous EDMTM framework
Vision and Mission:
Our vision is to become a leading provider of outsourced Market Research Services and Analytics
Our mission is to provide high quality Market Research services and Analytics to businesses operating in the global marketplace
Key Differentiator Extraordinary results on assignments
Using extensive domain expertise
Coupled with business consulting background
www.empulseglobal.com
Provide high quality Market Research output just like the bigger agencies at a much
lower pricing
How do we achieve our positioning
• Executives and senior professionals have extensive experience in working in top agencies
• Global Footprint bringing in the latest trends of the global MR industry
Experience of the Exeuctives and senior professionals
• Research Head Office based in Bangalore, a Leader for Market trend
• Back end operations are located in Mysore a Tier 2 city with cost arbitrage
Cost effective Geo Strategy
69www.empulseglobal.com
Market Research Project Summary 1
70
Client Project
Phillips Medical World’s leading medical device company. Helped evaluate
different types of medical equipments for feasibility and launch
in Indian market.
Evans Consoles A Canadian high end consoles company. Helped with decision of
launching the product line into the Indian market
Merittrac Merittrac is India’s largest skills assessment company. eMpulse
research helped brand decisions on two of their major brand
launches –MBA Certification and PSU Testing.
Religare Religare is one of India’s largest financial services company.
eMpulse profiled their business partners across the country and
also helped them understand customer satisfaction with their
financial products and services
Market Research Project Summary 2
71
Client Project
Spice eMpulse conducted a study to understand the reasons
for the decline in the market share of Spice in some key
markets.
Kurlon Kurlon is India’s largest mattresses company. eMpulse
conducted regular monthly brand compliance mystery
audit of their dealers across the country.
HCL eMpulse carried out a research study to evaluate the
opportunity for weather related VAS content on mobile
phones
Toyota Kirloskar eMpulse carried out a Mystery Customer Audit of
dealers in Bangalore in association with a partner
agency
Market Research Project Summary 3
72
Client Project
Interface Floor A French company that is a global leader in carpet tiles.
Conducted several research to evaluate the market and
product strategies before launch of a particular
product
Priya Cement One of India’s leading cement manufacturer. eMpulse
carried out an audit of their dealers in South India
Outdu eMpulse carried a research to evaluate TV display
screens in supermarkets and malls to help deploy their
technology brand
Universal
Transformers
Universal Transformers is one of India’s largest
transformers manufacturing company. eMpulse carried
out a customer satisfaction survey
Market Research Project Summary 4
73
Client Project
Arya Developers eMpulse carried out concept testing for a 500 apartment
project to refine the building details and brand positioning.
Danish Steel eMpulse carried out a market opportunity assessment for
high end hospital furniture premium brand products
Maharashtra
Metal Powders
eMpulse is carrying out an opportunity assessment for
autoclaved aerated concrete blocks that are used by the
construction industry
Bharati Airtel Conducted several studies to help refine the products and
services pre-launch and post-launch
EDM a
EDM b
EDM g
EDM d
Company Financials &
Fundamentals Linkage
Market Pulsing
Brand Strategy
Development & Realignment
Execution!
•Net Income Modeling
•Corporate Vision & Strategy
•Cash Flow
•Market Opportunity
EDM – Empulse Delivery Model … for New Projects
•Instrument Design
•Data Collection
•Coding, Data Entry, Data Cleansing
•Poke-Yoke & Inspection Based QC
•Data Analysis
Reporting
•Triack Interpretation
•Concept Generations
•Pugh Selection Model
•Reality Validation
•Metrics Dashboard
•Action Plan Development
•Action Plan Deployment
•Project plan
•Advertisement Campaign
•Triple constraint monitoring
•Brand Monitor
•Results quantification
Overall
Needs
Action
Plans
EDM – Empulse Delivery Model … for Market and Brand Monitoring
Brand and Market
Actions
Continuous
Monitoring
Continuous
Monitoring
Continuous
Monitoring
Action
Implementation
Continuous
Market Pulsing
Refine Direction
Update Action
Plans