introduction to ad fresca
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Integrated Marketing Solutionwith User Tracking and Behavioral Re-targeting
for Mobile App Publishers
www.adfresca.com
Our Visionbring the integrated mobile marketing solution
to help mobile app publishers increase user retention more easily and effectively,
using big data processing technology
Mobile App MarketingMarketer’s hands are tiedMobile app market is fast-changing market- Overcrowded: Over 1M apps in 2 app stores- Short life cycle- Updating apps takes time (2~4 weeks)- Freemium apps are trends while there are challenges in target marketing- Broken links between analytics tools and marketing tools
Choice
Time
More Choices, Less Time
User Poolthe key to successthe biggest assets of mobile app publishers- We need all types of users in App Marketing- Need different approaches for each user segment- Increase User Retention Rate
Mobile App Users
5%15%
80% Free RidersOffer-LoversPaying Users
IntegratedMarketingSolution
MobileUser
Analysis
MobileUsers
Targeting
User Targeting
Retention- Announcement- Push Notification
Tracking Analysis
Acquisition- AD Campaign- In-House Campaign- Offer
Monetization- Offer- Sell AD spaces
User Engagement Process
Major Clients
• Game Publishers
• Application Publishers
• Independent Studios
• App Stores
• Marketing Agency
Fast GrowingExcellent numbers in 150 days
10M app installs
130M app sessions
Global Service223 Countries and 39 languages
Dumb-proofAll in your control in 5 mins
Web Dashboard
Web DashboardSDK
Announcement Cross-PromotionUpdate Event Promotion
Screen Shots
AnnouncementUpdate NoticeUser Feedbacks (survey or bug report)
Push NotificationEvent PromotionCross-PromotionDirect Deal Monetization
All-in-oneMarketing Tools
Free User AnalysisUser TargetingFull Conversion TrackingRealtime ControlBusiness IntelligenceLocalized Market Assets
Features
You can focus on your apps!Shorten Time-To-MarketNo Developers’ hassleNo Server DevelopersNo 24/7 operation teamLess designers’ work
We do it for you.You save Money!
Benefits
Is it AD Network?
SAASSoftware-As-A-Service
Is it a Substituteto AD networks?
to AD networks
Complimentary
• Risk-Free, No Lock-In
• SaaS (pay-as-you-go + plan)
• on the Cloud
Pricing• Transaction Based
- First 10 M / month: 0.215 KRWON per transaction
- Next 40M / month: 0.172 KRWON per transaction
- Over 50M / month: 0.120 KRWON per transaction
• Free Plan for Startups
- Startups will have free quota of 100K transaction per month
• Enterprise Service Plan
- For enterprises who need advanced features and email support
- USD1,000/month
Integrated Marketing Solutionwith User Tracking and Behavioral Re-targeting
for Mobile App Publishers
www.adfresca.com
Thank You!
이의정 Dano Lee
CEO & FOUNDER
@nextofsearch