d&ad new blood introduction

1 Who am I?

2 What is D&AD

3 Choosing your brief

4 Introduction to the briefs(This is a long part)

5 Ideal process(another long part)

6 Questions?

Rob Peartrobpeart.com

@lgndryhappiness

1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?

Choose quickly


Make it interesting


Give yourself a clearly defined task


Give yourself a strong foundation


Give yourself room for creativity


1 Research / insight

2 Opportunities & personal briefs

3 Prototype / Test / Evaluate / Develop / Repeat

4 Produce

5 Present


Quantitative & qualitativePrimary & secondary

1 Research / insight2 Opportunities & personal briefs3 Prototype / Test / Evaluate / Develop / Repeat4 Produce5 Present



Establish the context



Establish the context

Experience the channelsDefine the industry wide shift

Identify and explore other platforms


Establish the barriers between where you are now,

and where you want to be




Establish the barriers

Investigate usage patternsInvestigate acquisitionInvestigate retention

best-practises


Begin to identify opportunities for overcoming

these barriers




Identify opportunities

Social mediaUser experience


Capture and park your ideas



Opportunities, briefs and ideas

1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?2 Opportunities & ideas

Frame the opportunities in terms of your context

2 Opportunities & ideas


Frame the opportunities:

The BBC is a global media organisation. They are experts at making great content! How

can this make our social media presence more effective?



Make much of the minds of your colleagues



Use the minds of colleagues:

Brainstorm!Workshop!

Straight-up ideas, smaller chunks



Use the minds of colleagues:

NBYOU ARE NOT TRYING TO SOLVE IT



You can get the BBC in 400+ languages

The photography from the nature programmes is UNREAL

I love the way xxx use Facebook

Global Great content Social media

I saw a gr

eat

document

ary

about the

nile

I love the drama stuff that they do

Does iPla

yer

count as

Social

Media?

BBC World Service is awesome. I learn so much from that

Content is really

broad, not just

TV and radio

Do the BBC use Vine? That could

be an interesting format



Edit the thoughts,develop the ideas




Edit the thoughts, develop the ideas1 Develop a mini-drama that

plays-out over Twitter

2 A documentary made up entirely of Vine posts



Edit the thoughts, develop the ideas

NBVALUE


Prototype / Test / Evaluate / Develop /

Repeat

3 Prototype / Test / Evaluate / Develop / Repeat4 Produce5 Present


Prototype

Make the quickest, dirtiest prototype of your

idea possible

1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?3 Prototype / Test / Evaluate / Develop / Repeat4 Produce5 Present

Prototype

Pick a subjectCreate a loose narrative

Start filming!


Test

See how it works,See how long it takes,See how its received


Test

Put it online, does it work?How long does it takes to

make each Vine?What kind of engagement does

it have?


Evaluate

What worked well?What could be better?


Evaluate

The format is great for storytellingWe tried to cram too much

into each Vine


Develop

Implement all the changes


Develop

Simplify VinesTell story over multiple Vines


Repeat

Do it all again, and repeat it until it cant get any better


Produce

1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?4 Produce5 Present

Present

1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?5 Present

Present

What are the key points from your project?

Whats the best way to present them?

1 Who am I? 2 What is D&AD 3 Choosing your brief 4 Introduction to the briefs 5 Ideal process 6 Questions?5 Present

Session 115.1.15

Content

Presentation:

Introduction to D&AD New Blood Briefs

Guidelines for process

Group crits:

Assessing the work completed to date

Feedback between group

Group presentations:

Presenting to the whole class your final concepts

Receiving feedback on final concepts

Outcomes

Choice of brief to

work on

Understanding of

structuring

a plan

Feedback and direction on next steps and

improvements

Clear understanding of group feedback

Understanding of what should be implemented be-

fore final submission

Homework

Structure project and research plan

Conduct research

Generate insights and ideas

Prototyping and testing ideas

Finalising concept

Implementing final feed-back

Finalising competition deliverables and

presentation

Session 25.2.15 Session 35.3.15


Questions?


Rob Peartrobpeart.com

@lgndryhappiness

d&ad new blood introduction

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