trackingbird introduction for ad network(english)
TRANSCRIPT
TrackingBird
Introduction
May 2015
There are plenty of obstacles in the global markets for Chinese mobile games developers The variety of oversea ad networks makes it harder to locate quality users
How to optimize advertising strategies? Difference in time zones and language barriers
Ad
Networks
Social
Networks
App
Stores
Search
Engines
Advanced Analytics for Mobile User Acquisition
Users App Stores
Advanced Analytics for Mobile User Acquisition
Ad Networks
Problems with mobile ad tracking
Problems with mobile app advertising:
• Unable to track user behaviors in terms of downloading
after they enter the app stores
• Difficult to locate the sources of users while managing
multiple ad networks
• Multiple SDK integration could cause over charging,
attribution overlap and it is extremely time consuming
SDK 1
SDK 2
SDK N
Channel 1
Channel 2
Channel N
?
App store black box
Attribution Overlap
全球化的头等舱
TrackingBird海外移动广告效果优化平台发布会
李伟,CEO
Who Are We?
TrackingBird
Globalized Mobile Ad Tracking Platform
Advanced Fingerprinting
Technology
Deep Insights on Mobile Advertising Performance
Identify the Source of Quality
Traffic
Bringing Chinese Mobile Games Overseas with First Class Service
Advanced Analytics for Mobile User Acquisition
User clicks on
the tracking link
Redirect to the app
store and download
app
Activate the
app integrated
with tracking
SDK
Fingerprint
matching
Ad click
information
Activation
information
我们如何工作? Our Work in A Nutshell
TrackingBird is a new-generation advanced analytics for mobile user acquisition. TrackingBird provides customers with real time tracking reports, users’ retention rate, identifies the sources of quality users, analyzes users’behaviors, optimize advertising strategies and maximize ROI!
Trackingbird
Before
Now
Users Ad Networks App Stores
How We Work on Cloud?
Global Servers
China
North America
Southeast Asia
Europe
Computing Cluster Real-time and Scalable
Global Data Center
Smart Links Access Stable and Fast Response
What Can We Offer?
One Universal SDK • Can be integrated with
multiple ad networks with minimum effort
• Supports Android and iOS
• Supports Unity 3D, Cocos2DX, Corona and other mainstream development platforms
• Lightweight SDK has zero effect on the app
海外移动广告效果优化平台 Advanced Analytics for Mobile User Acquisition
Global mobile ad redirecting
services
China
North America
Southeast Asia
Europe*
Smart Tracking Links • Smart global advertisment
tracking
• Fast respond to requests all over the globe
• Always available 24/7 service structure
North America Data Center
海外移动广告效果优化平台 Advanced Analytics for Mobile User Acquisition
海外移动广告效果优化平台
Real-time Dashboard • Real-time advertising KPIs
• Clicks, activation, conversion, income, ADU, daily purchases and other indicator analysis
• In-app events and KPI trend analysis
• Supports multiple app stores and ad networks
• Flexible segmentation analysis
Advanced Analytics for Mobile User Acquisition
Retention Analysis • Activation time and user
source groupings
• Daily/Weekly/Monthly analysis
• Three different criteria for better user retention that helps define loyal users
• Retention devices, retention rate and activation frequency
• Realize maximum user LTV
海外移动广告效果优化平台 Advanced Analytics for Mobile User Acquisition
Custom Events • Customize key events to
better understand user behaviors
• Customize payments, micro-transactions and upgrades
• Locate the sources of quality users
海外移动广告效果优化平台 Advanced Analytics for Mobile User Acquisition
Data Privacy • Your data belongs to you • We are a third party service
provider
• We specialize in advertising attribution analytics
• We will never disclose your data to any third party without your consent
海外移动广告效果优化平台 Advanced Analytics for Mobile User Acquisition
How We Work on Cloud?
Global Servers
China
North America
Southeast Asia
Europe
Computing Cluster Real-time and Scalable
Global Data Center
Smart Links Access Stable and Fast Response
Our Specialties
• Flexible segmentation analysis helps you better
organize your attribution data
• Granular analysis catches each and ever one of
the key words and ideas
• Analyze your ad performance in depth
Advanced Analytics for Mobile User Acquisition
Flexible Business Intelligence
Accurate Source Attribution • Sophisticated attribution algorithm includes store APIs, identifiers &
device fingerprinting methods
• Industrial standard “Last Click Win”method prevents overcharging
• The most accurate attribution algorithm guarantees the same device ID
so you will not be attributed to twice
Advanced Analytics for Mobile User Acquisition
• Comprehensive retention analysis presents you
with a clear picture of user behaviors
• Helps you locate the sources of loyal users
Advanced Analytics for Mobile User Acquisition
User Behavior Insights
• We only charge for inorganic installs
• Clicks, organic installs and in-app events are For Free!
Advanced Analytics for Mobile User Acquisition
Transparent Pricing
Reliable Tracking System
• Our AWS based service covers major parts of the globe
• Comprehensive tracking system ensures an blanketed network coverage
• We do our best to provide you with a stable and crush-free experience
Data Center
Advanced Analytics for Mobile User Acquisition
Efficient Customer Service
• English speaking support for easy
communication.
• 24/7 customer service. We don’t leave your
problem overnight.
Advanced Analytics for Mobile User Acquisition
How We Work on Cloud?
Global Servers
China
North America
Southeast Asia
Europe
Computing Cluster Real-time and Scalable
Global Data Center
Smart Links Access Stable and Fast Response
How We Do It?
Attribution Report
Three attributes:General, Events
and Retention
General analysis: KPIs
Advanced Analytics for Mobile User Acquisition
Attribution Report- General Analysis
Multi-level Granular analysis
Click the arrow sign for more details
Advanced Analytics for Mobile User Acquisition
Select basic attribution entries: Time
Country Throughput data/Testing data
Attribution Report- General Analysis
Sub-sit analysis of various ad networks
helps you optimize advertising strategies and improve uses acquisition
Click on ad network to see each campaign
Advanced Analytics for Mobile User Acquisition
Attribution Report- General Analysis
Multilayer attribution structure
Flexible data management platform Compare and contrast performance
in one chart
Advanced Analytics for Mobile User Acquisition
Attribution Report- General Analysis
KPI trend analysis under each entry Know where your money goes to
Advanced Analytics for Mobile User Acquisition
Attribution Report- Event Analysis
Session and conversion analysis locate quality users
Custom events micro-transactions,
purchases, upgrades and other key indicators lead you to the quality users
Advanced Analytics for Mobile User Acquisition
Attribution Report- Retention Analysis
Cross-analysis for retention In-depth analysis on your loyal users’
behaviors and sources
Two grouping settings Channel source Activation time
Cross-analysis of time and source Monitor history performance from
different media
Advanced Analytics for Mobile User Acquisition
Attribution Report- Retention Analysis
Reset retention settings To find your loyal users
And maximize ROI
A clear chart of each sub-sit and sub-entry
Advanced Analytics for Mobile User Acquisition
How We Work on Cloud?
Global Servers
China
North America
Southeast Asia
Europe
Computing Cluster Real-time and Scalable
Global Data Center
Smart Links Access Stable and Fast Response
Our Vision
TrackingBird
Flying your apps and games towards globalization with our first class service
TrackingBird is the sub-brand of TestBird, the first global cloud testing platform for mobile games Mobile Game Compatibility Testing + Crowd Testing + TrackingBird TestBird is forging a mobile service ecosystem that covers mobile game development, publishing and operation
Compatibility Testing + Crowd Testing TrackingBird Ad Tracking
&
Development Release Advertising
TrackingBird Go global,
You will not come back empty handed!