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INTRODUCTION INTRODUCTION MIZELLAMIZELLAwww.mizella.com
CONTENTS
MIZELLA Co. MIZELLA HISTORY ASSETS SWOT ANALYZE
RESEARCH & DEVELOPMENT MERRY-M PROSYS PLENTREE
VISION
MIZELLA Co.
MIZELLA
SPECIALIZED IN ODM / OEM
MOTTO “Only Best Quality can receive Customer's Trust"
ESTABLISHED in Feb. 2000
Dev. of Export-Oriented Brands
R & D AREAR & D AREA
MIZELLA
BodyBodyCareCare
BodyBodyCareCare
HairCleansing
HairCleansing
HairPerm
HairPerm
SanitaryAID
SanitaryAID
HairTreatment
HairTreatment
HairHairCareCare
HairHairCareCare
SkinSkinCareCare
SkinSkinCareCare
HISTORY
20002000 Establishment Got a permit (Health Permit No. 197) on SKIN CARE, HAIR CARE, and SANITY AID facility operation
Contracted an agreement on ODM with CREATE Co.
Manufactured GLOSS brand products (GLOSS IRON PERM etc.)
20012001 Moved to a larger
facility located in 732-1 Gojan-dong,
Nandonggu, Incheon, Korea
Added to a facility in Hairdye Line
20022002 Purchased
current factory site and building, and enlargement of a warehouse
20032003 Renewal of GLOSS
brand all products Restructured of
Management Policy Specializing in OEM /
ODM Development of
Export-Eriented Brands
20042004 Contracted an
agreement on OEM with
LG Household & Health Care Obsidian Co.
20052005 Moved to
newly constructed current facility
Won the ISO 9001 & KSA 9001 Certification20062006
Released a professional hair care brand PROSYS
20072007
Contracted an agreement on OEM with MNS
20002000 Establishment Got a permit (Health Permit No. 197) on SKIN CARE, HAIR CART, SANITY AID facility operation
Contracted an agreement on OEM with CREATE Co.
Manufactured GLOSS brand products (GLOSS IRON PERM etc.)
HISTORY
20012001 Moved to a larger facility Added to a facility in Hairdye Line
20022002 Purchased current factory site and enlarged a warehouse
20032003 Renewal of GLOSS
brand all products Restructured of
Management Policy Specializing in OEM /
ODM Development of
Export-Eriented Brands
20042004 Contracted an
agreement on OEM with LG Household & Health
Care Obsidian Co.
20052005 Moved
to newly constructed current facility
Won the ISO 9001 & KSA 9001 Certification
20062006 Released
a professional hair care brand PROSYS 20072007
Contracted an agreement on OEM with MNS
20082008 Opened to
export to Hong kong, Singapore, Vietnam, China and USA
Won the ISO 9001 / 14001 certification
Certify the venture business no 20080105504
Released Professional Hair Care Brand MERRY M
Contracted an agreement on KOSLINK
20002000 Establishment Got a permit (Health Permit No. 197) on SKIN CARE, HAIR CART, SANITY AID facility operation
Contracted an agreement on OEM with CREATE Co.
Manufactured GLOSS brand products (GLOSS IRON PERM etc.)
20002000 Establishment Got a permit (Health Permit No. 197) on SKIN CARE, HAIR CART, SANITY AID facility operation
Contracted an agreement on OEM with CREATE Co.
Manufactured GLOSS brand products (GLOSS IRON PERM etc.)
20032003 Renewal of GLOSS brand all products Restructured of Management Policy
Specializing in ODM / OEM Dev. of Export-Oriented Brands
20042004 Contracted an agreement on ODM with
OBSIDIAN (LG)
HISTORY
20032003 Renewal of GLOSS
brand all products Restructured of
Management Policy Specializing in OEM /
ODM Development of
Export-Eriented Brands
20042004 Contracted an
agreement on OEM with LG Household & Health
Care Obsidian Co.
20052005 Moved
to newly constructed current facility
Won the ISO 9001 & KSA 9001 Certification
20062006 Released
a professional hair care brand PROSYS 20072007
Contracted an agreement on OEM with MNS
20092009 Released the
Scalp Care System brand PLENTREE
Contracted an agreement on OEM with
TRUC LAM TRADING STOCK Co. (VIETNAM)
PD SENTOSA (INDONESIA)
TOP WAY HAIR CARE TRADING (SINGAPORE)
AGA PRODUCT (US)
J&S INTERNATIONAL TRADES (NEPAL)
HISTORY
20052005 Moved to current facility ISO 9001 & KSA 9001 Certification
20062006 Released a Professional Hair Care Brand PROSYS
20072007 Contracted an agreement on ODM with MNS
20032003 Renewal of GLOSS
brand all products Restructured of
Management Policy Specializing in OEM /
ODM Development of
Export-Eriented Brands
20042004 Contracted an
agreement on OEM with LG Household & Health
Care Obsidian Co.
20052005 Moved
to newly constructed current facility
Won the ISO 9001 & KSA 9001 Certification
20062006 Released
a professional hair care brand PROSYS 20072007
Contracted an agreement on OEM with MNS
20102010 Contracted
an agreement on OEM with
SHANGRILA-LEAP INTERNATIONAL (MIYANMA)
SHAOYANG SUNSHINE HAIR PRODUCTS (CHAINA)
Established the new Research Institute
Director : Ji Yeon, Kang
HISTORY
20082008 Opened to export to Hong kong, Singapore, Vietnam, China and USA
ISO 9001 / 14001 certification Venture business no 20080105504 Released Professional Hair Care Brand MERRY M
Contracted an agreement on ODM with KOSLINK
20032003 Renewal of
GLOSS brand all products
Restructured of Management Policy
Specializing in OEM / ODM
Development of Export-Eriented Brands
20042004 Contracted an
agreement on OEM with
LG Household & Health Care Obsidian Co.
20052005
Moved to newly constructed current facility
Won the ISO 9001 & KSA 9001 Certification
20062006
Released a professional hair care brand PROSYS
20072007
Contracted an agreement on OEM with MNS
20102010 Contracte
d an agreement on OEM with
SHANGRILA-LEAP INTERNATIONAL (MIYANMA)
SHAOYANG SUNSHINE HAIR PRODUCTS (CHAINA)
Established the new Research Institute
Director : Ji Yeon, Kang
HISTORY
20092009 Released the Scalp Care System Brand PLENTREE
Contracted an agreement on ODM with TRUC LAM TRADING STOCK (VIETNAM) PD SENTOSA (INDONESIA) TOP WAY HAIR CARE TRADING (SINGAPORE) AGA PRODUCT (US) J&S INTERNATIONAL TRADES (NEPAL)
20032003 Renewal of
GLOSS brand all products
Restructured of Management Policy
Specializing in OEM / ODM
Development of Export-Eriented Brands
20042004 Contracted an
agreement on OEM with
LG Household & Health Care Obsidian Co.
20052005
Moved to newly constructed current facility
Won the ISO 9001 & KSA 9001 Certification
20062006
Released a professional hair care brand PROSYS
20072007
Contracted an agreement on OEM with MNS
20102010 Contracte
d an agreement on OEM with
SHANGRILA-LEAP INTERNATIONAL (MIYANMA)
SHAOYANG SUNSHINE HAIR PRODUCTS (CHAINA)
Established the new Research Institute
Director : Ji Yeon, Kang
HISTORY
20102010 Contracted an agreement on ODM with
SHANGRILA-LEAP INTERNATIONAL (MYANMA)
SHAOYANG SUNSHINE HAIR PRODUCTS (CHINA)
Established the new Research Institute Director : Ji Yeon, Kang
20032003 Renewal of
GLOSS brand all products
Restructured of Management Policy
Specializing in OEM / ODM
Development of Export-Eriented Brands
20042004 Contracted an
agreement on OEM with
LG Household & Health Care Obsidian Co.
20052005
Moved to newly constructed current facility
Won the ISO 9001 & KSA 9001 Certification
20062006
Released a professional hair care brand PROSYS
20072007
Contracted an agreement on OEM with MNS
20102010 Contracte
d an agreement on OEM with
SHANGRILA-LEAP INTERNATIONAL (MIYANMA)
SHAOYANG SUNSHINE HAIR PRODUCTS (CHAINA)
Established the new Research Institute
Director : Ji Yeon, Kang
ASSETS
2010 & 2011
2012 GOAL
YEAR SALES TURNOVER NET EXPORT
2010 3,019,196 US$ 392,495 US$
2011 3,006,779 US$ 451,017 US$
YEAR SALES TURNOVER NET EXPORT
2012 4,000,000 US$ 600,000 US$
SWOT ANALYZE
RESEARCH & DEVELOPMENT
NATURAL HERBAL EXTRACTS NATURAL HERBAL EXTRACTS & RED GINSENG EXTRACTS & RED GINSENG EXTRACTS
RICH IN SAPONINS, FLAVONOIDS, PANAXANS, ANTIOXIDANTS
AID IN DEFENDING THE BASIC HEALTH OF THE SCALP & HAIR
THE SELF-BRAND MERRY-MMERRY-M HAIR CLEANSING PRODUCTS HAIR PERM PRODUCTS HAIR TREATMENT PRODUCTS HAIR STYLE & ESSENCE PRODUCTS
Research & Development
BLUE MARINE COMPLEXBLUE MARINE COMPLEX HELPS TO PROTECT THE HAIR FROM DAMAGE PROVIDING AMINO-ACIDS & NATURAL NUTRIENTS
EXTRACTED FROM - BROWN ALGAE(TANGLE), GREEN ALGAE(CHLORELLA), RED
ALGEA(LAVER)
THE SELF-BRAND PROSYSPROSYS HAIR CLEANSING PRODUCTS HAIR PERM PRODUCTS HAIR TREATMENT PRODUCTS HAIR STYLE & ESSENCE PRODUCTS
Research & Development
COMPLEX EXTRACTS DERIVED FROM ORGANIC COMPLEX EXTRACTS DERIVED FROM ORGANIC FRUITSFRUITS
AGE REGISTER MOISTURIZE THE HAIR
THE SELF-BRAND PLENTREEPLENTREE SCALP SPA SHAMPOO SCALP SPA TONIC SCALP SPA SCALING
Research & Development
ARGAN OIL INGREDIENTARGAN OIL INGREDIENT AGE REGISTER MOISTURIZE THE HAIR
ODM & OEMODM & OEM PERM PRODUCTS HAIR OIL PRODUCTS ODM & OEM VENDERS : WELCOS, CREATE..,
ETC.
Research & Development
VISION
VISION
JUMPING INTO A LEADING POSITIONAMONG THE WORLD’S COMPANY
MAXIMIZE EXPORT VOLUME
INCREASE OF
TARGET : CGMP CERTIFICATION
THANK YOU !