introduction codemantra is headquartered in plymouth meeting, pa — a business and technology hub...
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Introduction
• codeMantra is headquartered in Plymouth Meeting, PA — a business and technology hub located near Philadelphia — with regional offices in New York, Stamford and Cincinnati. Dedicated production operations and development centers are located in Chennai, India, one of India’s most sought-after IT destinations.
Our People• codeMantra employees are fully focused on helping you realize your business needs. The
breadth and depth of their experience and knowledge will enable you to achieve greater flexibility, efficiency and productivity for your company. They are dedicated to delivering the solutions and services you need to fulfill your strategic mission in today’s fast-changing business world.
Our Mission
• To provide publishers with the solutions and services essential to profitable digital publishing including the highest quality content conversion services, digital asset management (DAM) and distribution (DAD) technologies.
Kindle
Sony
SmartPhones
MobiPocket
iPhone/Adobe Editions
PCs /Adobe
Iliad/MobiPocket
Palm
A Dizzying Array of Devices & Platforms
Coming soon !!The latest and
greatest!!
Areas of FocusOrganizational• Cost effective• Quick to implement with ROI• Workflow management combined with DRM solutions• Adaptable and flexible–open architecture, can be customized easily, and is user
friendly. • Ability to store and distribute any type of digital content, i.e., contracts, images,
fonts, reprints, book jackets, XML.• Collaborative review between user groups• Established relationships with all of the major distributors and resellers
Conversion ChallengesConversions of Simple Page Layouts:
Easy to Map and Automate • Graphic Chapter Rule
• Simple Chapter headings
• Drop Cap first line of every chapter
• Page numbering centred at bottom of page.
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Conversion ChallengesConverting Complex STM Monographs and Journals is not without its challenges
• Running page header, rule with page number
• Running Chapter, paragraph #• Placement and treatment of
complex vector graphics• Typesetting of mathematical
equations• Boxed highlight for key formulae• Conditional Style changes
Conversion ChallengesThen there are Tables!
• Retaining character values and position within cells!
• Alignment of cells
• Alignment of values on a character (decimal point)
• Running Heads and footers
• Tables across spreads
• Tables within Tables
Conversion Challenges...handling images, shapes and
graphics
Raster(TIFF, JPEG, EPS, GIF, etc.)
Vector (SVG, CGM, WMF, DXF)
SMB
8 million U.S. firms
SMB
8 million U.S. firms
NPO
1.8 Orgs
million
NPO
1.8 Orgs
million
SOHO
32.5 million households
SOHO
32.5 million households
Areas of FocusStrategic• Enforces content structure, which speeds production • Single source repository which eliminates multiple instances of shared
content—Publishers no longer need to create and sync several instances of the same content for multiple outputs.
• Expand licensing options and product development—Because the content is managed in XML, it is portable, making it easy to send to third parties for syndication. Distribution of digital assets based on DRM within the metadata attributes.
• Lowers production costs—Eliminates the costs associated with page production, manual proofing, editing, and AA charges when repurposing the same content across multiple products.
• Publishers can budget for production based on a fixed price
Given traditional print process, publishers often succumb to separate manual conversion processes
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TextGraphics
x new
TextGraphics
x
TextGraphics
xnew new
Managing changes across multiple processes and multiple source files is never ideal
Saved Composed File
Saved Composed File
Saved Composed File
Convert traditional publishing content to an XML structure such as pubXML; store and manage a single source of content in Collection Point™
Compose all formats from Collection Point’s single source
Standardize on formats that allow you to meet all of your distribution needs.Formats such as Universal PDF™ and pubXML.
PRINTPDF
On-line Streaming PDF
Adobe Editions PDF
Areas of FocusTechnical
Do you consider building a CMS to suit your specific needs or partner with a 3rd party like codeMantra?
Below are some things you should consider when making your decision:• Enables easy, direct contributions by a geographically dispersed and technologically diverse
workforce.• Customizes a complex workflow system for content creation, approval, and publishing,
including file check-in/check-out, version control, and rollback (to an earlier version).• Provides an audit trail so that errors can be tracked easily.• Scales to allow hundreds or thousands of people to contribute.• Automates publishing with flexible and powerful templates.• Simplifies scheduling and launching content--and removing or storing content when it expires.
Rights reversion as an example.• Automates conversion of older content formats into various ebook, Web, wireless, and print
formats, including HTML, XML, Acrobat, and WML.• Stores tagged and categorized content in a central repository, and then distributes appropriate
elements of that content to multiple formats.• Handles both structured and unstructured content.• Supports e-commerce functions.
What about the following areas:• Metadata management• Distribution• Scalability• Security - Rights, Permissions, Royalties• Customization• XML transformation• Composition• Authoring• Reporting
What about the future of content:Custom publishing - User-defined content
What do we mean by User-Defined Content? Where you provide the ability for the user to create their own product - pick
and mix or mix and match–Viewing or downloading –Chapters, Pages, Paragraphs or smaller
Users may access this content through a variety of different mediums:–Web–Mobile phones–E-book readers
In Summary
Choose a vendor that does more than store and distribute your content. Choose a vendor that understands your
business, its pain points, and how to recommend solutions that allow you to best manage the life cycle of your content
from creation to transformation to distribution.
Collection PointTM from codeMantra
Wrap-up
Questions and Answers
Contact Information
Merv L. SamuelsDirector of Content Solutions(203) [email protected]
www.codeMantra.com