introducing greedygame native in-game ad-platform for mobile
TRANSCRIPT
GreedyGame: Who are we?
● GreedyGame is an in-game native advertising platform which allows publishers to monetise their content without compromising on game play and losing their players to intrusive advertising
● We make use of in-game assets like backgrounds, power-ups and characters to seamlessly blend ads within the mobile gaming experience
Current scenario in the Mobile Gaming Industry
● According to Venture Beat, half of the money that comes from in-app purchases comes from only 0.19% of the total mobile games users in the world.
● 95% of the total downloads for any paid game are pirated. Thus, monetising your games through native ads are more effective and profitable.
● About 70% of users are against in-game advertising in the form of banners and interstitials
● According to Business Insider (BI), native ads will drive 74% of all ad revenue by 2021.
Current scenario in the Mobile Gaming Industry
Our Campaigns: Direct Campaigns● Get brand campaigns for your games in India and South-East Asia
through GreedyGame● We make sure the brands fit the genre of the game
Our Campaigns: Programmatic Native
● Programmatic native ads run globally and in the same spots as direct campaigns.
● They are aimed to give higher fills and more revenues● You can choose the brand categories you want to run on
your games
Native units - What is Native unit? A native unit is a non clickable unit which blends into the game environment. These are your game
textures that are branded by us on the fly.
Float unit - What is Float unit? A float unit is a clickable button which opens up a user initiated interstitial (also called an engagement window)
that allows the user to engage with the brand without leaving the game
Other Benefits: SDK & Support
Available for major game-engine like
Unity, Native(Java) and Cocos2dX
Lightweight SDK (293kb)
Open source wrapper for deeper and advance
customization
Real-time testing with campaigns while integrating
24x7 support for integration
Other Benefits: Publisher Dashboard
● Easily track your games revenue, sessions and other metrics
● Filter by country and campaign-type
● Customisable widgets allow you customise graphs, tables and data
● Download any report with a simple click
Revenue Model
Regular payments managed through
our publisher dashboard
Revenue share of 70-30 in the favour
of the publisher
Fill rates - Upto 80%
Our eCPMs start from $1 and go upto
$4 in India and South-East Asia
All revenue made by our platform is additional and incremental to what you are making with other ad networks as we don’t compete for same spots
Top Games working with us
World Cricket Championship 2
Downloads - 10,000,000
Link:https://goo.gl/qeS0PLBy - Nextwave Multimedia Inc
Chotta Bheem Jungle Run
Downloads - 50,000,000
Link:https://goo.gl/Gz0ffZBy - Nazara Games
Fancy Girl Dressup
Downloads - 50,000
Link:https://goo.gl/NPjHKWBy - Keong Games
Final Kick
Downloads - 50,000,000
Link:https://goo.gl/7mlBvRBy - Ivanovich Games
Philippine Slam!
Downloads - 5,000,000
Link:https://goo.gl/8UuFGcBy - Ranida Games
Fun Kid Racing
Downloads - 50,000,000
Link:https://goo.gl/S3Os6IBy - Tiny Lab Productions
Testimonials
“We work with GreedyGame to fill native ads inside our games. This is a very effective way of monetising within the game and
without intruding the consumer experience”
Manish Agarwal,CEO, Nazara Technologies
complete story
"GreedyGame Ad SDK is a big bonus for game developers. Apart from accessing top brand
ads from GreedyGame inventory, we also run our own campaigns of big brands.
This feature to run your own campaigns is also very useful when you want to promote your
other titles"
P.R.Rajendran,
CEO, Nextwave Multimedia
“GreedyGame allows us to add unique ad formats to our games and then enables brand owners to advertise on these placements - this
creates additional layer of monetization. Moreover - they are getting kids friendly brand
campaigns in India - the market where monetizing your mobile players can be very
challenging”
Jonas AbromaitisCEO, Tiny Lab Productions
