introducing commnication !(azaz)

8/7/2019 Introducing Commnication !(AZAZ)

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AZAZ VAHORA FY-BCA TAKSHASHILA COLLEGE OF MANAGEMENT &

TECHNOLOGY



INTRODUCING COMMUNICATION

What is communication ?

The communication situation

The communication cycle

The importance of eff ectiv e communication inbusiness



What is communication ?

� How do we define communication? communication is something sosimple and difficult thatwe can nev er put it in simplewords.

� Communication is an exchange of f acts, ideas, opinions, or emotion by two or more persons.

� Communication transmits information not only about tangible f actsdeterminable ideas and opinions but also about emotions.

� Administrativ e communication is a process which involv es the transmission and accurate replication of ideas ensured by f eedback forthepurpose of eliciting actions whichwill accomplish organizational

goals.



The communication situation� The communication situation is said to existwhen

1. There is a person (sender or transmitter) desirous of passing onsome information;

2. There is another person (receiv er) to whom the information is tobe passed on;

3. The receiv er partly or wholly understands themassage passed onto him;

4. The receiv er responds to themessage, I.e. , there is some kind of f eedback.




idea Letter, f ax, phone call, E-mail, etc. idea

Feedback

Brain drain

Brain drain

Brain drain

Input Channel : Message Output

SENDER RECEIVER

� The transmission of the senders ideas to the receiv er and the receiv ers f eedback or reaction to the sender constitute the communication cycle.�We can illustrate this cyclewith the help of the following

illustration




y Themain steps of this cycle are as follows :

1. Input : the information or ideas the senderwants to giv e the receiv er

2. Channel : letter, f ax, phone call, electronic mail, etc.3. Message : the actual message that is sent

4. Output : the information the receiv er gets

5. Feedback : the receiv ers responds (or non-responds) tothemessage

6. Brain drain : the possibility of misunderstanding at any step




InputI want to know the balance in my currentAccount at the end of

October.

MessageKindly send me aTransaction incurrent account

No.duringOctober

OutputHe needs a statement of his transaction incurrent account

No.during October

There are sev eral barriers to the understanding of a message, and,misunderstanding can occur at any stage.

Let us take this example of the communication cycle :

Feedback . A statement of the transaction is issued.



The Importance of eff ective

communication in businessCommunication is the lif e blood of business.

No business can dev elop in the absence of eff ectiv e internal and external communication.

Besides, communication skills of the employ ees are giv en highweightage at the time of their appointment as well as promotion.



Internal communication

1. Business has grown in size. Large business house hav e a number of branches within the country and ev enabroad.

2. Business activity has become extremely complex. This

being an age of specialization, planning, production,sales, stores, adv ertising, financing, account, welf are,etc., are handled by diff erent departments.

3. Effective communication promotes a spirit of understanding and cooperation. If there exists eff ectiv e

communication between the management and the employ ees, it helps to bring about an atmosphere of mutual trust and confidence.



External communication

1. Government agencies and departments. Businessorganizations are required to deal with licensingauthorities, foreign trade offices, customs authorities,

bank and other financial institutions, income-tax andsales-tax offices, post offices, transporters, etc.

2. Distributors, retailers, individual customers, etc.Modern business is a highly competitiv e phenomenon.

Each product of common consumption is av ailable inmyriads of brands, not all of which sell equally well.



Communication skill a job requirementSome areas like personnel, public relation, marketing,sales, lab-our relations call for exceptionalcommunication skills. Editor, writers, teachers,advocates, researchers also need a highly dev eloped

ability to communicate. Important f actor for promotion

In an article titled W hat Do You Mean I Cant W rite? [Harvard Business Review, May-June 1965], John Fieldenlists the ability to communicate as the most essential

requisite for promotion of the executiv es.

introducing commnication !(azaz)

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