chocolate azaz

8/7/2019 chocolate azaz

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Mits chocolatesLet the life be more sweet

Launching a New Product


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Introduction

Mits chocolates a division of Nathani pvt.limited.

Company is Mumbai largest chocolate

manufacturing company We work with around 40 suppliers inMumbai, and area around Mumbai.

We employed near 115 employees.

Around 2000 or more people enjoy ourbrands


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Objective Our company believes in making tasty

chocolate, from2010, whether covertures, or barchocolate, is chocolate made under currentgood manufacturing practices from properlygrown and harvested cacao beans plus a smalllist of additional ingredients and without the useof artificial substances to create a chocolate trueto its origins.

Fine chocolates, whether bonbons, flavoredbars, or other artisan chocolate creations, areattractively presented and skillfully crafted sothe flavor of the chocolate is complemented bynatural and fresh ingredients.


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Our management

Mits is managed by the Board ofDirectors which delegates day-to-daymanagement to the Chief Executive'sCommittee (CEC).

The Board is responsible for the overallmanagement and performance of thecompany, and the approval of the long-term objectives and commercialstrategy. There are currently 9 membersof the Board two Executive Directorsand seven Non-Executive Directors in the

Company


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Continue..

The Chief Executives Committee reports

to the Board and is accountable for the

day-to-day management of the operationsand the implementation of strategy. The

team is responsible to the Board for driving

high level performance of the growth,efficiency and capability programmer as

well as for resource allocation.


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MARKET

MAKING MARKETS

A NEW MARKET IS CREATED WHEN A

SET OF DIMENSIONS DEVELOPS

TO DEFINE CUSTOMER WANTS AND

NEEDS AND MARKET SEGMENTS


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Market Analysis: Top 15 Countries (2008-10)


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Company Analysis: Top 15 Companies

(2008-2010)Company Products Launched

Cadbury 11%

nestle 11%

kit Kat 8%

lions 8%

LOTTE CO LTD7%

THORNTONS PLC7%

ALFRED RITTER GMBH & CO KG6%

LIDL STIFTUNG & CO KG6%

SAINSBURY'S SUPERMARKET LTD6%

MAUXION SCHOKOLADEFABRIK GMBH5%

NESTLE SA5%

NEUHAUS5%

TRUMPF SCHOKOLADEFABRIK GMBH5%

CHOCLATIQUE INC5%

CONFISERIE HEILEMANN GMBH5%


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QUESTIONNAIRE

Do you like chocolates ?

1.Yes 2. No

which chocolates mostly you eat ?

1.Kit kit 2. Cadbury 3.nestle 4.others

Which flavors you like in chocolates ?

1.Brown 2.nuts 3. cake 4. others


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QUESTIONNAIRE

how many chocolates you eat in one day?

a) 2 b) 5 c) 7

what price you prefer in chocolate ?

a) 5 b) 10 c) 25 d) 50 e) o

do you preferchocolates in gift?

1. yes


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Marketing MixMarketing Mix

PricePrice

PromotionPromotion

PlacePlace

ProductProductPositioningPositioning

PackingPacking


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PRODUCT

Mits chocolatesLet the life be more sweet

Brand name : Nathani . pvt.ltd

Brand Logo


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Product range

we produce varieties of chocolates and

super brands chocolates.

Candy

Chocolates

Confectionery products

Coco powder


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Features of the Product

Bittersweet chocolate is dark in color and

used for baking.

This chocolate is produced by blending atleast 35% chocolate liquor with up to 50%

cocoa butter, sugar and vanilla.

It consists ofapproximately 50% cocoa

butter.

This is chocolate in the purest form.


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NUTRITIONAL QUALITIES

Chocolate has exceptional

nutritional qualities, being

a high energy food in a

small volume. It not only

contains carbohydrates,

fats, and vegetable

proteins, but also has large

quantities of potassium and

magnesium, some calcium

and sodium, and vitamins

A1, B1, B2, D, and E.


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PRODUCT Flavour Analysis: Flavour Group

Brownflavors

like chocolate,

cocoa,

caramels are

the dominating

flavors in the

chocolate

industry


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PRICE

Multinational face several pricing problems

when selling goods.

They must deal with price escalation,transfer prices , dumping ,and gray

markets .

When companies sell their goods , theirface a price escalation problem.


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PRICE

The initial pricing is between 5 to 500 Mits

chocolates

depending on the size & weight .

( pricing is done after a thorough research )

Attractive price offering to initial dealers

Penetration pricing strategy is followe

d

.


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PACKING

Small size .

Medium size .

Large size .


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Place

The geographic location is selected based on

the supply of products to minimize the

operation and transportation cost .

Initially aiming at B to B marketing.

Facility provides.

1. power 3. transport2.water 4. raw material


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PROMOTION

Good brand position and quality which is consumer

favorites.

As surprise gifts

Scheme cards strong partnerships with retailers.

Price kept that it should

be in the range of every

one s purchase . media advertising.

Free sample.

Mits candy


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POSITIONING ANALYSIS

Chocolate is

theultimate

comfort food.

Health

conscious

consumers are

nowlookingfordouble benefits

- health and

pleasure.


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Segmentation

A market segment consists of a group of

customers who share a similar set of

needs and wants.

Demographic Segmentation

. Age and Life-cycle Stage- Consumer

wants and abilities change with age.

. minimum 5 years.


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Segmentation

Behavioral Segmentation

Occasions :

1. diwali . 2.chritmas 3. 4. raksha-bandhan . 5. bhai

Geographic Segmentation

1. village area .2. semi urban area &

3. urban area.


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Our Strategy Our plan for 20011 to 2012 , efforts of our teams and

a number of priorities which will make the mostimpact on our revenue and margin performance.

In order to generate superior returns for ourshareowners, we deliver six financial targets. Theseare set out in our financial performance scorecard

below: Coco powder revenue growth of 4% - 6% every year

Total confectionery share gain

Strong dividend growth

An efficient balance sheet Growth in Return onInvested Capital (ROIC)

To achieve these financial goals, we have a growthand efficiency strategy which aligns behind our focuson fewer, faster, bigger and better. This focus isbeing applied to all aspects of our business.


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ACCPECTING FUTURE GROWTH OF PRODUCT

Between 2010 and 2013,

our growth averaged 6% ayear, a significant increaseon the previous four years,

when confectionery growthaveraged less than 22, and

candy by 21 chocolates by 23 and

coco powder 11

We have significantlyaccelerated our growth from2010 by unlocking thepotential by substantiallyincreasing our investment ininnovation, marketing andsales.

0 10 20 30

2010

2011

2012

2013

coco powder

chocolstes

candy

confectionery

products


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SWOT Analysis

The size of the chocolate market in Mumbai isabout 1.05 tones and is valued at Rupees 10.2million

The impulse category is finally driven by visibilityand purchasing power of consumers.Traditionally, this is how products are positionedwithin the impulse category. In the past,chocolate companies used to consider only thedifferent brands in the chocolate market as theircompetitors.


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Strength Good brand position and

quality which is consumerfavorites.

strong partnerships with

retailers.

Stores are available in

almost every market.

Price kept that it should bein the range of every one spurchase .

Developing good skills,processes and ways ofworking. Motivating ourpeople and reward winningperformance.

As surprise gifts

Scheme cards

Weakness Lack of product mix orproduct basket as otherbrands has .

Lack of innovative and

designer chocolates in the

festival season.

Low per capita consumption.

Limited knowledge of

customers.

Limited Market.

SWOT Analysis


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SWOT Analysis

Opportunities Cover the areas near Mumbai

where chocolates demandedhigh as Goa.

As the harbor is near, canexport the products byincreasingQuality and range tothe small countries.

Increase personal relation invillages also.

Increase the product range as

Jellies

Toffees

Bars

Lollipops

Gums

Unsweetened baked

chocolates for garnishing

Threats

Many big players havemajor position in themarket like Cadbury ,nestle,kit Kat ,lions & etc.

In peak time Publicpurchase generallybranded chocolates andlocal manufacturers are

ignored. Highly qualified employeesin big brands.

Huge investments onadvertisement by other

brands


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