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• http://www.cdc.gov/about/goals MARPHLI Cutting-Edge Issues in Management and Leadership Bradley A. Perkins, MD, MBA Director Office of Strategy and Innovation, CDC Introducing CDC’s Health Protection Goals Achieving Health Impact in a Goals Environment

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Page 1: Introducing CDC’s Health Protection · PDF fileIntroducing CDC’s Health Protection Goals Achieving Health Impact in a Goals Environment . Title: Slide 1 Author: mrc4 Created Date:

• http://www.cdc.gov/about/goals

MARPHLI Cutting-Edge Issues in Management and Leadership

Bradley A. Perkins, MD, MBA Director

Office of Strategy and Innovation, CDC

Introducing CDC’s Health Protection Goals

Achieving Health Impact in a Goals Environment

http://www.hhs.gov/�
http://www.cdc.gov/�
Page 2: Introducing CDC’s Health Protection · PDF fileIntroducing CDC’s Health Protection Goals Achieving Health Impact in a Goals Environment . Title: Slide 1 Author: mrc4 Created Date:

• http://www.cdc.gov/about/goals

Key Questions about Goals

• Why Goals…Why now? • Where did these Goals come from? • What are the Goals? • How and when can I & my organization work with CDC on these Goals?

http://www.hhs.gov/�
http://www.cdc.gov/�
Page 3: Introducing CDC’s Health Protection · PDF fileIntroducing CDC’s Health Protection Goals Achieving Health Impact in a Goals Environment . Title: Slide 1 Author: mrc4 Created Date:

• http://www.cdc.gov/about/goals

Why Goals…Why now? • Change: • Technology & Communications, Globalization, Science, Demographics, Public expectations, Healthcare costs, Federal deficit • Adapt: • Futures Initiative • Why Goals? To help CDC and its partners adapt to change • Why Now? Because we believe that we can accelerate health impact & mitigate risks

http://www.hhs.gov/�
http://www.cdc.gov/�
Page 4: Introducing CDC’s Health Protection · PDF fileIntroducing CDC’s Health Protection Goals Achieving Health Impact in a Goals Environment . Title: Slide 1 Author: mrc4 Created Date:

• http://www.cdc.gov/about/goals

Where Did These Goals Come From?

• June 2003 - Futures Initiative: – Six Strategic Imperatives – Organizational Changes – Health Protection Goals

• Fall 2004 – Goal Pilot Teams: Adolescents, Adults, & Preparedness • Spring 2005 – Goal Pilot “Trailblazer” Teams: Adolescents, Obesity, Influenza & Preparedness

• August 2005 – Agency vision for Goals Implementation

http://www.hhs.gov/�
http://www.cdc.gov/�
Page 5: Introducing CDC’s Health Protection · PDF fileIntroducing CDC’s Health Protection Goals Achieving Health Impact in a Goals Environment . Title: Slide 1 Author: mrc4 Created Date:

• http://www.cdc.gov/about/goals

Goals Architecture Definitions • Goal: A broad description of an intended outcome (performance measure) • Objective: A targeted outcome to achieve a goal (performance measure) • Strategy: An approach to achieve an objective • Action: A specific course of activity that advances the strategy (performance measure)

http://www.hhs.gov/�
http://www.cdc.gov/�
Page 6: Introducing CDC’s Health Protection · PDF fileIntroducing CDC’s Health Protection Goals Achieving Health Impact in a Goals Environment . Title: Slide 1 Author: mrc4 Created Date:

• http://www.cdc.gov/about/goals

Goals Architecture Example

• Healthy Homes Goal: Protect and promote health through safe & healthy home environments. (performance measure)

– Objective: Decrease injuries form home health hazards. (performance measure)

• Strategy: Reduce falls due to home health hazards by building

awareness among home buyers & home builders

– Action: National campaign to educate older adults about preventing fractures from falls due to home health hazards (performance measure)

http://www.hhs.gov/�
http://www.cdc.gov/�
Page 7: Introducing CDC’s Health Protection · PDF fileIntroducing CDC’s Health Protection Goals Achieving Health Impact in a Goals Environment . Title: Slide 1 Author: mrc4 Created Date:

• http://www.cdc.gov/about/goals

What are the Goals?

Healthy People During Every Stage

of Life

Healthy People in Healthy Places

People Prepared for Emerging

Health Threats

Healthy People in a Healthy World

http://www.hhs.gov/�
http://www.cdc.gov/�
Page 8: Introducing CDC’s Health Protection · PDF fileIntroducing CDC’s Health Protection Goals Achieving Health Impact in a Goals Environment . Title: Slide 1 Author: mrc4 Created Date:

• http://www.cdc.gov/about/goals

What are the Goals?

Infants & Toddlers

Children Adolescents Adults Older Adults &

Seniors

Healthy People During Every Stage

of Life

Healthy People in Healthy Places

People Prepared for Emerging

Health Threats

Healthy People in a Healthy World

http://www.hhs.gov/�
http://www.cdc.gov/�
Page 9: Introducing CDC’s Health Protection · PDF fileIntroducing CDC’s Health Protection Goals Achieving Health Impact in a Goals Environment . Title: Slide 1 Author: mrc4 Created Date:

• http://www.cdc.gov/about/goals

What are the Goals?

Workplace Communities Homes Travel &

Recreation Healthcare

Settings Schools Institutions

Infants & Toddlers

Children Adolescents Adults Older Adults &

Seniors

Healthy People During Every Stage

of Life

Healthy People in Healthy Places

People Prepared for Emerging

Health Threats

Healthy People in a Healthy World

http://www.hhs.gov/�
http://www.cdc.gov/�
Page 10: Introducing CDC’s Health Protection · PDF fileIntroducing CDC’s Health Protection Goals Achieving Health Impact in a Goals Environment . Title: Slide 1 Author: mrc4 Created Date:

• http://www.cdc.gov/about/goals

What are the Goals?

Workplace Communities Homes Travel &

Recreation Healthcare

Settings Schools Institutions

Infants & Toddlers

Children Adolescents Adults Older Adults &

Seniors

Healthy People During Every Stage

of Life

Healthy People in Healthy Places

People Prepared for Emerging

Health Threats

Healthy People in a Healthy World

Prevent Detect & Report x 3 Investigate Control Recover x 2 Improve

http://www.hhs.gov/�
http://www.cdc.gov/�
Page 11: Introducing CDC’s Health Protection · PDF fileIntroducing CDC’s Health Protection Goals Achieving Health Impact in a Goals Environment . Title: Slide 1 Author: mrc4 Created Date:

• http://www.cdc.gov/about/goals

What are the Goals?

Health Promotion Health Protection Health Diplomacy

Workplace Communities Homes Travel &

Recreation Healthcare

Settings Schools Institutions

Infants & Toddlers

Children Adolescents Adults Older Adults &

Seniors

Healthy People During Every Stage

of Life

Healthy People in Healthy Places

People Prepared for Emerging

Health Threats

Healthy People in a Healthy World

Prevent Detect & Report x 3 Investigate Control Recover x 2 Improve

http://www.hhs.gov/�
http://www.cdc.gov/�
Page 12: Introducing CDC’s Health Protection · PDF fileIntroducing CDC’s Health Protection Goals Achieving Health Impact in a Goals Environment . Title: Slide 1 Author: mrc4 Created Date:

• http://www.cdc.gov/about/goals

What are the Goals?

Health Promotion Health Protection Health Diplomacy

Influenza Anthrax Plague Emerging Infections Toxic Chemical

Exposure Radiation Exposure

Workplace Communities Homes Travel &

Recreation Healthcare

Settings Schools Institutions

Infants & Toddlers

Children Adolescents Adults Older Adults &

Seniors

Healthy People During Every Stage

of Life

Healthy People in Healthy Places

People Prepared for Emerging

Health Threats

Healthy People in a Healthy World

http://www.hhs.gov/�
http://www.cdc.gov/�
Page 13: Introducing CDC’s Health Protection · PDF fileIntroducing CDC’s Health Protection Goals Achieving Health Impact in a Goals Environment . Title: Slide 1 Author: mrc4 Created Date:

• http://www.cdc.gov/about/goals

What are the Goals?

Health Promotion Health Protection Health Diplomacy

Influenza Anthrax Plague Emerging Infections Toxic Chemical

Exposure Radiation Exposure

Workplace Communities Homes Travel &

Recreation Healthcare

Settings Schools Institutions

Infants & Toddlers

Children Adolescents Adults Older Adults &

Seniors

Goal Action Plans

Healthy People During Every Stage

of Life

Healthy People in Healthy Places

People Prepared for Emerging

Health Threats

Healthy People in a Healthy World

http://www.hhs.gov/�
http://www.cdc.gov/�
Page 14: Introducing CDC’s Health Protection · PDF fileIntroducing CDC’s Health Protection Goals Achieving Health Impact in a Goals Environment . Title: Slide 1 Author: mrc4 Created Date:

• http://www.cdc.gov/about/goals

Goal Action Plans

• Conduct assessment & modeling • Identify key collaborative opportunities • Identify key gaps • Identify research needs • Define objectives, strategies & actions with performance measures • Provide prioritized funding recommendations

http://www.hhs.gov/�
http://www.cdc.gov/�
Page 15: Introducing CDC’s Health Protection · PDF fileIntroducing CDC’s Health Protection Goals Achieving Health Impact in a Goals Environment . Title: Slide 1 Author: mrc4 Created Date:

• http://www.cdc.gov/about/goals

How can I be Involved in the Goals?

Goal Action Planning

Funding & Performance

Jun 2006* – Apr 2007 Apr 2007 – Apr 2008

Inventory & Discovery

Now – Jun 2006

• Inventory of shared CDC & partner activities by goal

• Inventory of shared performance measures

• Prioritization of work by contribution to goals

• Planning for & defining shared performance measures

• Funding based on prioritization & performance

• Improved performance over time based on monitoring

*Repeating annual cycle, Partners meeting in March 2007

http://www.hhs.gov/�
http://www.cdc.gov/�
Page 16: Introducing CDC’s Health Protection · PDF fileIntroducing CDC’s Health Protection Goals Achieving Health Impact in a Goals Environment . Title: Slide 1 Author: mrc4 Created Date:

• http://www.cdc.gov/about/goals

Goal Action Planning

Jun 2006* – Apr 2007 Apr 2007 – Apr 2008

Inventory & Discovery

Now – Jun 2006

• Inventory of shared CDC & partner activities by goal

• Inventory of shared performance measures

• Prioritization of work by contribution to goals

• Planning for & defining shared performance measures

• Funding based on prioritization & performance

• Improved performance over time based on monitoring

*Repeating annual cycle, Partners meeting in March 2007

How can I be Involved in the Goals?

Funding & Performance

http://www.hhs.gov/�
http://www.cdc.gov/�
Page 17: Introducing CDC’s Health Protection · PDF fileIntroducing CDC’s Health Protection Goals Achieving Health Impact in a Goals Environment . Title: Slide 1 Author: mrc4 Created Date:

• http://www.cdc.gov/about/goals

Goal Action Planning

Funding & Performance

Jun 2006* – Apr 2007 Apr 2007 – Apr 2008

Inventory & Discovery

Now – Jun 2006

• Inventory of shared CDC & partner activities by goal

• Inventory of shared performance measures

• Prioritization of work by contribution to goals

• Planning for & defining shared performance measures

• Funding based on prioritization & performance

• Improved performance over time based on monitoring

*Repeating annual cycle, Partners meeting in March 2007

How can I be Involved in the Goals?

http://www.hhs.gov/�
http://www.cdc.gov/�
Page 18: Introducing CDC’s Health Protection · PDF fileIntroducing CDC’s Health Protection Goals Achieving Health Impact in a Goals Environment . Title: Slide 1 Author: mrc4 Created Date:

• http://www.cdc.gov/about/goals

Goal Action Planning

Jun 2006* – Apr 2007 Apr 2007 – Apr 2008

Inventory & Discovery

Now – Jun 2006

• Inventory of shared CDC & partner activities by goal

• Inventory of shared performance measures

• Prioritization of work by contribution to goals

• Planning for & defining shared performance measures

• Funding based on prioritization & performance

• Improved performance over time based on monitoring

*Repeating annual cycle, Partners meeting in March 2007

How can I be Involved in the Goals? Funding &

Performance

http://www.hhs.gov/�
http://www.cdc.gov/�
Page 19: Introducing CDC’s Health Protection · PDF fileIntroducing CDC’s Health Protection Goals Achieving Health Impact in a Goals Environment . Title: Slide 1 Author: mrc4 Created Date:

• http://www.cdc.gov/about/goals

Goal Action Planning

Jun 2006* – Apr 2007 Apr 2007 – Apr 2008

Inventory & Discovery

Now – Jun 2006

• Inventory of shared CDC & partner activities by goal

• Inventory of shared performance measures

• Prioritization of work by contribution to goals

• Planning for & defining shared performance measures

• Funding based on prioritization & performance

• Improved performance over time based on monitoring

*Repeating annual cycle, Partners meeting in March 2007

How can I be Involved in the Goals? Funding &

Performance

http://www.hhs.gov/�
http://www.cdc.gov/�
Page 20: Introducing CDC’s Health Protection · PDF fileIntroducing CDC’s Health Protection Goals Achieving Health Impact in a Goals Environment . Title: Slide 1 Author: mrc4 Created Date:

• http://www.cdc.gov/about/goals

Learn More About CDC’s Health Protection Goals

http://www.cdc.gov/about/goals

http://www.hhs.gov/�
http://www.cdc.gov/�
Page 21: Introducing CDC’s Health Protection · PDF fileIntroducing CDC’s Health Protection Goals Achieving Health Impact in a Goals Environment . Title: Slide 1 Author: mrc4 Created Date:

• http://www.cdc.gov/about/goals

Key Questions About Goals

What is the best way to engage you, our Partners, to work with CDC on these Goals?

http://www.hhs.gov/�
http://www.cdc.gov/�
Page 22: Introducing CDC’s Health Protection · PDF fileIntroducing CDC’s Health Protection Goals Achieving Health Impact in a Goals Environment . Title: Slide 1 Author: mrc4 Created Date:

• http://www.cdc.gov/about/goals

MARPHLI Cutting-Edge Issues in Management and Leadership

Bradley A. Perkins, MD, MBA Director

Office of Strategy and Innovation, CDC

Introducing CDC’s Health Protection Goals

Achieving Health Impact in a Goals Environment

http://www.hhs.gov/�
http://www.cdc.gov/�

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