using interactive media in cdc’s health marketing cdc’s ... · cdc 2.0 e-health efforts cdc 2.0...
TRANSCRIPT
Using Interactive Media inUsing Interactive Media in CDC’s Health MarketingCDC’s Health Marketing
and Communicationand Communication ActivitiesActivities
Erin Edgerton, M.A.Erin Edgerton, M.A. National Center for Health MarketingNational Center for Health Marketing
Coordinating Center for Health Information and ServiceCoordinating Center for Health Information and Service
1994 1997
2003 2005
Target Audiences
e-Health & CDC 2.0 Goale-Health & CDC 2.0 Goal
……tto make CDC content, tools, and serviceso make CDC content, tools, and services available when, where, and how users wantavailable when, where, and how users want themthem
Interactive media can make health information moreInteractive media can make health information more powerful through:powerful through: ►►PersonalizationPersonalization ►► PresentationPresentation ►► ParticipationParticipation
CDC 2.0 e-Health EffortsCDC 2.0 e-Health Efforts
-- EEmail updatesmail updates -- PPodcasts/RSSodcasts/RSS -- ee-Cards-Cards -- Mobile applicationsMobile applications -- SSocial networksocial networks -- UUser-generated contentser-generated content -- OOther open-sourced toolsther open-sourced tools
-- BBlogs/webinarslogs/webinars -- WWikisikis -- ee-Games-Games -- VViral videosiral videos -- VVirtual worldsirtual worlds -- TTaggingagging
CDC 2.0 In Action: eCardsCDC 2.0 In Action: eCards
CDC 2.0 in action: User-generated TagsCDC 2.0 in action: User-generated Tags
CDC 2.0 in action: Email Updates
1 Click on Get email updates link on Avian Flu Page
2 Enter e-mail address (password optional)
Signed up to info. of interest 3
Shown other options 4