intro to the arduino entrepreneurial system

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Intro to the Arduino Entrepreneurial Ecosystem Or, How to Hack your way to Fun & Profit Caltech Entrepreneurs Forum 9 Nov 2013 Tod E. Kurt

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A talk about Internet of Things, Arduino, hackerspaces, and how our lives are changing via invisible technology. Talk given at Caltech Entrepreneurs Forum, 9 Nov 2013

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Page 1: Intro to the Arduino Entrepreneurial System

Intro to the Arduino Entrepreneurial

Ecosystem Or, How to Hack your way to Fun & Profit

Caltech Entrepreneurs Forum

9 Nov 2013Tod E. Kurt

Page 2: Intro to the Arduino Entrepreneurial System

What I’ll be talking about

■Internet of Things

■Arduino

■Hackerspaces

Not just buzzword bingo, some cool things behind each of these

Page 3: Intro to the Arduino Entrepreneurial System

Who I Am

Page 4: Intro to the Arduino Entrepreneurial System

My Arduino work

Spooky Arduino ScrewShield

Wiichuck adapter

Page 5: Intro to the Arduino Entrepreneurial System

The Day Job

Page 6: Intro to the Arduino Entrepreneurial System

WineM GlowPull

TechnologySketches

Page 7: Intro to the Arduino Entrepreneurial System

BlinkM Smart LEDs

Page 8: Intro to the Arduino Entrepreneurial System

blink(1) USB notification light

Page 9: Intro to the Arduino Entrepreneurial System

Internet of Things

Perception+

Computation +

Networking

inside everyday objects

might be aware of location, people, objectsmight be on the Internet, might on totally private Net

might be stand-alone or use a “gateway”

Page 10: Intro to the Arduino Entrepreneurial System

Internet of ThingsExamples of proto-IoT

My Fedex package blogs to me

Page 11: Intro to the Arduino Entrepreneurial System

Internet of Things

My car seat remembers who I am

Examples of proto-IoT

Page 12: Intro to the Arduino Entrepreneurial System

Internet of ThingsWhere we are at today

Egg Minder Tile

Nest

Page 13: Intro to the Arduino Entrepreneurial System

Moore’s Law

the graph we are used to seeing

Page 14: Intro to the Arduino Entrepreneurial System

Moore’s Law, also

per-transistor cost of CPUs

Page 15: Intro to the Arduino Entrepreneurial System

Information Processing as

Material

1989: $900 2009: $0.4733 MHz, 20 MIPs 20 MHz, 20 MIPs

We are headed towards computation being a nil cost add-on

Page 16: Intro to the Arduino Entrepreneurial System

Arduino

■A microcontroller board

■A collection of add-ons (code & hardware)

■An open source application for Mac / Windows / Linux

■A community

What is it?

Page 17: Intro to the Arduino Entrepreneurial System

Arduino

■But most importantly, it is:

■a community-focused way of encouraging rapid-prototyping

What is it?

“What’s the quickest way to solve this problem?”

not:

“What’s the cheapest / smallest / most efficient way to solve this problem?”

Page 18: Intro to the Arduino Entrepreneurial System

Arduino BoardsExplosion of different form-factors

Page 19: Intro to the Arduino Entrepreneurial System

Arduino Shields“shields” = stackable add-on boards

for sensors, actuators, communication, etc.

“317 shields from 125 makers, and counting!”

Page 20: Intro to the Arduino Entrepreneurial System

Arduino SoftwareSimple but not limiting

Arduino Eclipse for AVR

Page 21: Intro to the Arduino Entrepreneurial System

Arduino CommunityForums

Page 22: Intro to the Arduino Entrepreneurial System

Arduino CommunityWikis

Page 23: Intro to the Arduino Entrepreneurial System

An Example“Location-aware motion-detecting music player”

motiondetector Arduino GPS shield MP3 shield+ + +

Page 24: Intro to the Arduino Entrepreneurial System

An Example

!!!

Working prototype in an afternoon

“Location-aware motion-detecting music player”

Page 25: Intro to the Arduino Entrepreneurial System

Another Example

Nordic nRF51822 Bluetooth Low-Energy System on Chip

Dev Kit: $100, Windows only

Prototyping with a new technology, like BLE

Page 26: Intro to the Arduino Entrepreneurial System

Another Example

Starter kit: $39Win + Mac

RFduino

Prototyping with a new technology, like BLE

Page 27: Intro to the Arduino Entrepreneurial System

Arduino as aHardware Lingua

Franca■No need to know the

details for the common-case or to hack perturbations

■Use it as a way of describing product topologies

■If new tech exists, likely an Arduino example for it

Page 28: Intro to the Arduino Entrepreneurial System

Hackerspaces

■Rapid-prototyping tool repository

■Expertise repository

■Community

Why?

Page 29: Intro to the Arduino Entrepreneurial System

Hackerspace Tools3d printers? laser cutters? mills? drills? scopes? Yes.

Page 30: Intro to the Arduino Entrepreneurial System

Hackerspace ExpertiseNeed expert advice? Come here

Page 31: Intro to the Arduino Entrepreneurial System

Hackerspace CommunityLike-minded individuals can help solve problems

or help prototype your project

Page 32: Intro to the Arduino Entrepreneurial System

Hackerspace CommunityHelped many successful projects

Page 33: Intro to the Arduino Entrepreneurial System

Arduino + Hackerspaces

= Try Out Things Fast■Arduino provides a huge standardized repository

of extant code and hardware

■Hackerspaces provide tools, expertise, & friends to help out

■Using both you can rapidly iterate new ideas

■Rapid iteration necessary to experiment with latest Internet of Things technology

Page 34: Intro to the Arduino Entrepreneurial System

■@thingm / @todbot

■http://thingm.com/■http://todbot.com/blog/■http://

crashspace.org/

Thank You

Page 35: Intro to the Arduino Entrepreneurial System