International

Meetings

10 steps for creating

business results

Pamela Shepherd, CHSC Wyndham Hotel Group

TRAVEL….. is fatal to prejudice, bigotry, and

narrow mindedness,

and many of our people need it

sorely on these accounts.

Broad, wholesome,

charitable views of men and things cannot be

acquired by vegetating in one

little corner of the earth

all one's lifetime.

Mark Twain

Since 1950 Worldtrade has increased 20

Fold – and it is accelerating! - Fall of the Berlin Wall

- Emergence of Brazil, China, India, Russia

- 65% of world economic growth comes from China, the Gulf Region, India and Southeast Asia.

- Quickly becoming Massive Meeting Infrastructures.

- China = 60+ Convention Centers being built

- Emirates = world’s largest airline by 2017

- 1700 hotel projects worldwide, only 370 in NA

Design for value- 64% of Top-Level executives in the US are now

measuring Meeting ROI

1. The New ROI = “event designers”, or

“meeting architects”.

2. Leave logistical tasks of behind –Focus on strategy

3. Outsource old-school logistics to others,

Third Parties

Use your CVB/ GSO

Meetings = Solutions.

Hot Destinations are still…

Italy

Caribbean

Mexico

EMERGING DESTINATIONS ARE… South America - Peru

Russia

Australia

South Africa

3 C’s Communications – Talk to the right people

Culture – Talk to CVB, DMC, Global Sales

Cost – Currency fluctuations

Communication …

The problem with communication ...

is the illusion that it has been

accomplished.

George Bernard Shaw

England and America are two

countries separated by a common

language.

George Bernard Shaw

Actions Speak Louder than words…

Just not often enough……Mark Twain

Thank you,

Gracias,

Merci,

Danke