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INDIAN MEDICAL INDIAN MEDICAL TOURISM TOURISM PRESENTED BY: Prakash Sharma Prakash Sharma PG-I-011 PG-I-011 PGDM 3 PGDM 3 rd rd Sem. Sem.

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Page 1: MTG Helthcare

INDIAN MEDICAL INDIAN MEDICAL TOURISM TOURISM

PRESENTED BY:

Prakash Sharma Prakash Sharma

PG-I-011 PG-I-011

PGDM 3PGDM 3rdrd Sem. Sem.

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“A multibillion dollar industry”

“India a International medical tourisms hub”

“One of the hottest sectors in India” (Public Health Foundation of India)

Joint Replacement Surgery

Dental Surgery

Heath Tourism is to provide World Class Health treatment at competitive affordable prices”.

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Concept of Medical Value Tourism

Is it a new concept ? - NoDates back > thousands of years.Greek pilgrims travelled in Saronic Gulf called Epidauria, sanctuary of the

healing god Asclepius Yes. Marketing of Medical Value Tourism is relatively new concept.

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Economics of tourismEconomics of tourism

Tourism third largest net earner of foreignTourism third largest net earner of foreign

exchange exchange India’s share in International Tourist arrival – India’s share in International Tourist arrival –

2005 - 0.34 percent 2005 - 0.34 percent

2008 - 0.49 percent – total 3.92 million2008 - 0.49 percent – total 3.92 million The World Travel Tourism Council - “India as The World Travel Tourism Council - “India as

one of the foremost growth centre in the world in one of the foremost growth centre in the world in coming yrs”. coming yrs”.

Travel & Tourism sector creates more jobs per million rupees of investment plan, than any other sector of the economy.

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Can we have similar Map for Medical Tourism for India ?

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India has world class corporate hospitals and India has world class corporate hospitals and excellent treatment Centre's in the world.excellent treatment Centre's in the world.

Hospital infrastructure & technology on par with Hospital infrastructure & technology on par with USA, UK & other European countriesUSA, UK & other European countries

No waiting periodNo waiting period Success rate – India -- 98.7% Success rate – India -- 98.7%

-- US – 97.5%-- US – 97.5% Immediate attention / treatment / surgeryImmediate attention / treatment / surgery Best Nursing Care with compassion Best Nursing Care with compassion Language no barrier – English speaking staff Language no barrier – English speaking staff

Low cost (1/10th), high quality, affordable best healthcare

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Apollo Hospital Hyderabad Max Hospital Delhi Fortis Hospital, Delhi

Jaslok Hospital, MumbaiBreach Candy Hospital Wokhardt Hospital

Bangalore

Growth of International Standard Hospitals

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Macro EconomicsMacro Economics of of

Medical Tourism Medical Tourism

88

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Confederation of Indian Industry (C II) sponsored Mc Confederation of Indian Industry (C II) sponsored Mc Kinsey & Co. study.–“Healthcare in India : The Road Kinsey & Co. study.–“Healthcare in India : The Road Ahead” report:-Ahead” report:-

1.3 million medical tourists visit Asia / year1.3 million medical tourists visit Asia / year

Nos. of US patients seeking cheaper care Nos. of US patients seeking cheaper care

abroad - grew to 7,10,000 / yearabroad - grew to 7,10,000 / year

Over 1, 50000 medical tourists travelled to India in Over 1, 50000 medical tourists travelled to India in 2002 bringing in earnings of $ 300 million. 2002 bringing in earnings of $ 300 million.

2006-07 > 3,000002006-07 > 3,00000

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The size of Indian Medical Tourism sector estimated in 2002 The size of Indian Medical Tourism sector estimated in 2002 to be min 1,00000 to 1,50,000 foreign patients per year to be min 1,00000 to 1,50,000 foreign patients per year (Medical Tourists) .(Medical Tourists) .

The annual growth rate of Medical Tourism in India The annual growth rate of Medical Tourism in India 2000 – 15% per year2000 – 15% per year

2007 – 30% per year2007 – 30% per year

Kerala - > 8000 patients annually. Kerala - > 8000 patients annually. Cardiac, Ortho & Ayurveda treatmentCardiac, Ortho & Ayurveda treatment

- KIMS (2007) – 40,000 medical tourism patients - KIMS (2007) – 40,000 medical tourism patients

Hospital ‘A’ in Bangalore - reported 900 medical tourists per Hospital ‘A’ in Bangalore - reported 900 medical tourists per year.year.

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“ “India’s Tourist Industry could yield from $ 1.2 India’s Tourist Industry could yield from $ 1.2 billion presently to $ 2.2 billion annually by 2012 .billion presently to $ 2.2 billion annually by 2012 .

The growth rate of Medical Tourism Industry @ The growth rate of Medical Tourism Industry @ 12% in 2002 will go to @ 30% annually by 2012 .12% in 2002 will go to @ 30% annually by 2012 .

Up market private care in India to be worth from Up market private care in India to be worth from Rs.15000 crores to Rs. 30,000 crores by 2012Rs.15000 crores to Rs. 30,000 crores by 2012

Medical Tourism revenue can potentially rise Medical Tourism revenue can potentially rise from Rs. 5000 crores to Rs.10,000 crores per from Rs. 5000 crores to Rs.10,000 crores per year. year.

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$ 17 billion Indian Healthcare Industry contributes $ 17 billion Indian Healthcare Industry contributes about 4% -5% of GDP. It is expected to grow @ 13% about 4% -5% of GDP. It is expected to grow @ 13% annually in next 5 yrs.annually in next 5 yrs.

Health care spending in India will increase from Rs. Health care spending in India will increase from Rs. 86,000 crores in 2000-2001 to over Rs. 200,000 86,000 crores in 2000-2001 to over Rs. 200,000 crores by 2012.crores by 2012.

Private Health care share will form the largest of this Private Health care share will form the largest of this @ Rs.156,000 crores and growth will be driven by @ Rs.156,000 crores and growth will be driven by rising life style diseases.rising life style diseases.

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Travel tourism Travel tourism

++ pleasurepleasure, physical & , physical & mental relaxationmental relaxation

+ + value addition of medical value addition of medical

treatment at lowest cost treatment at lowest cost

Medical TourismMedical Tourism

Anatomy of Medical Value Travel – (Economic Potential)

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Advantage IndiaAdvantage IndiaUnique medical value services to foreign Unique medical value services to foreign

patients that supersedes the competition :patients that supersedes the competition :Yoga Meditation /SpiritualismMeditation /Spiritualism Ayurveda healingAyurveda healing

““India offers a unique basket of services to an India offers a unique basket of services to an individual that is difficult to match by other individual that is difficult to match by other countries” (CII)countries” (CII)

Less regulatory & legal problemsLess regulatory & legal problems

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Economic Crisis, Credit Crisis & Recession in Economic Crisis, Credit Crisis & Recession in USA - Will it affect Medical Tourism market in USA - Will it affect Medical Tourism market in

India ? India ?

NoNo

There are almost 50 million Americans with There are almost 50 million Americans with no health insuranceno health insurance

Canada - > 700000 patients waiting for Canada - > 700000 patients waiting for procedures/surgery for > 6 months- 1yrprocedures/surgery for > 6 months- 1yr

It can have a very positive impact on tourism It can have a very positive impact on tourism industry in India for hospital & allied industry in India for hospital & allied healthcare industry who position themselves healthcare industry who position themselves in the right direction .in the right direction .

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Planning Commission ReportPlanning Commission Report - -

Govt. will provide ‘M’ Visa to Medical Tourists on

priority. Most patients visit from SAARC + US &UKMost patients visit from SAARC + US &UK Lowest cost -Lowest cost -o Heart Bypass Surgery -Heart Bypass Surgery - IndiaIndia ThailandThailand Singapore US / UK Singapore US / UK $ 6000$ 6000 $ 7894 $ 23,983 $19,700 $ 7894 $ 23,983 $19,700

o Heart Valve Replacement SurgeryHeart Valve Replacement Surgery $ 8000$ 8000 $ 10,000 $ 12500 US $ 20000 $ 10,000 $ 12500 US $ 20000 UK & 90,000UK & 90,000

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Micro Economics Micro Economics - - Comparative Cost AnalysisMetal Free Dental BridgeMetal Free Dental Bridge India – USIndia – US $ 500 $ 500 $ 5500$ 5500

Bone Marrow TransplantBone Marrow Transplant IndiaIndia US US UKUK $ 30,000 $ 250,000- $40,000 $ 150,000$ 250,000- $40,000 $ 150,000

Cosmetic SurgeryCosmetic Surgery India ThailandIndia Thailand US Singapore US Singapore $ 2000 $ 35,00 $ 10,000$ 35,00 $ 10,000 - -

Spinal FusionSpinal Fusion $ 5500 $ 7000 $ 7000 $ 62,000 $ 62,000 $ 9000$ 9000

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Need of the hour :

INDIA NEEDS PROACTIVE GLOBAL MEDICAL

TOURISM MARKETING STRATEGIES

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Marketing strategies to maximize Marketing strategies to maximize economic potentialeconomic potential

Aggressive marketing & awareness programs Aggressive marketing & awareness programs globallyglobally

Publish details of Indian Corporate Hospitals with Publish details of Indian Corporate Hospitals with core competencies – e.g. Cardiac Surgery – J R core competencies – e.g. Cardiac Surgery – J R Surgery, IVF, Cosmetic Surgery, Dental SurgerySurgery, IVF, Cosmetic Surgery, Dental Surgery

Advertise - rates of all procedures in all Advertise - rates of all procedures in all International / International Magazines, journals, International / International Magazines, journals, magazines & News Papers of the World magazines & News Papers of the World

Web sites – List, details, Tele & E mail ID of Web sites – List, details, Tele & E mail ID of Hospitals & Executives dealing with medical Hospitals & Executives dealing with medical tourism tourism

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Medical Tourism Companies /Facilitator’s Medical Tourism Companies /Facilitator’s address, ISDN, E mails address, ISDN, E mails

Establishment of “Indian Medical Tourism Establishment of “Indian Medical Tourism Corporation” : Corporation” :

- International Branches- International Branches

- Liaison cell with all Indian & Foreign - Liaison cell with all Indian & Foreign Missions Missions

- Brochures giving details & pictures of- Brochures giving details & pictures of - Indian Corporate Hospitals, specialties, - Indian Corporate Hospitals, specialties,

Consultant’s detail, procedure rates , Consultant’s detail, procedure rates ,

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Special attractive treatment, travel & Special attractive treatment, travel & tourism packages at competitive rates tourism packages at competitive rates

Package medical tourism through Travel & Tourism Cos.

Health Insurance for treatment in India

Regular Chartered Medical Tourism International Inbound Flights with all peripheral arrangements – in-flight medical care - Car/ ambulance transfer - Hotel – Hospital / Hotel – Wellness tourism-Return to home country– follow up

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Word of mouth business Word of mouth business to change to to change to

media driven business -media driven business -on line directory for medical tourism

Need for India International MT Media

Marketing international hospital cannot succeed without Internet – Branding IMT must

Transparency & no intra hospital competition - proper patient centered approach

Facilitator –Promote hospital & partners on their Web sites.

Regular updating of web site, content & rates

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Form Corporate Hospitals Medical Tourism Form Corporate Hospitals Medical Tourism Consortium Consortium with front offices in UK, USA, Canada, with front offices in UK, USA, Canada, Middle East, South East Asian countries - Middle East, South East Asian countries -

Medical Tourism Facility ManagersMedical Tourism Facility Managers - in Europe, - in Europe, Middle East, South East Asia - for networking with Middle East, South East Asia - for networking with foreign hospitals & Consultants for patient foreign hospitals & Consultants for patient reference – on profit sharing per patient basis.reference – on profit sharing per patient basis.

Form Medical Tourism Association (IndiaForm Medical Tourism Association (India)- for laying )- for laying down MT business ethics, rates, wellness tourism down MT business ethics, rates, wellness tourism policies, procedures etc.policies, procedures etc.

Medical Tourism Regulatory Body /Ethics Medical Tourism Regulatory Body /Ethics CommitteeCommittee

Special Insurance PackagesSpecial Insurance Packages

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Collect Collect Data base of Uninsured patients –USA, Data base of Uninsured patients –USA, UK, Canada & other countries – patient UK, Canada & other countries – patient segmentationsegmentation

Collect Data base of patients waiting in Canada, Collect Data base of patients waiting in Canada, UK, USA other European & third world countries UK, USA other European & third world countries

Motivate Indian/International Insurance Cos for Motivate Indian/International Insurance Cos for providing low cost Procedure Covers for overseas providing low cost Procedure Covers for overseas patients.patients.

Approach Govt – Tax benefits for Medical Tourism Approach Govt – Tax benefits for Medical Tourism sectorsector

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Training Needs -for exponential economic Training Needs -for exponential economic growth & sustainable Indian Medical Tourism growth & sustainable Indian Medical Tourism

Institutional Training – University coursesInstitutional Training – University courses

Structured courses – tailor made syllabusStructured courses – tailor made syllabus

Training in Tourism Marketing – Tourism Dept, Training in Tourism Marketing – Tourism Dept, Travelling industry, Hospitality & Hotel IndustryTravelling industry, Hospitality & Hotel Industry

Training modules in soft skills – MT staffTraining modules in soft skills – MT staff

Modular Short Training Courses for Specialists/ Modular Short Training Courses for Specialists/ Hospital Executives in Customer Care Hospital Executives in Customer Care Management - International PatientsManagement - International Patients

Training of Spa/Wellness Institution staffTraining of Spa/Wellness Institution staff

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AHMEDABAD BANGALORE DELHI HYDERABAD MUMBAI

MBA (Health Care Management) MBA (HCM)

Two years full time PG regular course with option to specialize in final year either in Hospital Operations Management (HOM) or Medical Tourism (MT)

Degree will be awarded by University recognised by UGC

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To India

UK, USA, Canada, Middle East, South East Asia Medical Tourists

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Thanx