BRANDING &CLIENT SERVICING IN

NUTRACITICAL INDUSTRY.

Submitted by

BAVITHRA.S.B

III B.Com -Marketing Management

M.O.P Vaishnav College for Women

Under the guidance of

Mr. Sree Karthick, Junior sales Manager

Proalgen Biotech Limited

CONTENTS

SR.NO PARTICULARSPAGE

NUMBER

1. ABSTRACT

2. MARKETS & MARKETING

Meaning of Market

Types of market

Marketing

3. BRANDING & CLIENT SERVICING

Branding

Types of branding

Client servicing

4. INDUSTRY PROFILE

Nutraceutical industry

History,origin&Growth

Classification

5. COMPANY PROFILE

Introduction

Organizational structure.

Products

Aloe vera& its uses

6. WORK DONE & WORK EXPERIENCE

7. CONCLUSION

ABSTRACT

"Let food be your medicine and medicine be your food." It is this principle that eventually led to

the explosion of the nutraceutical industry. The nutraceutical industry is concerned with

nutraceuticals, that is, “food or part of a food that offers medical and/or health benefits including

prevention or treatment of disease

Products range from herbal dietary supplements; actual food components in dosage form such as

capsules or tablets to beverages fortified with vitamins and genetically engineered designer

foods, functional foods, processed foods such as cereal, soup and beverages. Functional foods,

the most popular term among consumers are modified food or food ingredients that may provide

a health benefit beyond the traditional nutrients it contains.

Nutraceuticals is widely popular in the US, Canada, Japan, and Europe and has garnered $80

billion dollars in revenues and is spreading itself in India. The demand for nutraceuticals has

been growing worldwide due to consumer awareness of the links of diet and disease, aging

population, rising health care cost and innovations in food technology and nutrition.

Proalgen Biotech gave me an opportunity to undergo my internship at their premises in the

Marketing department. I was trained in brand development and the client servicing in

nutraceutical industry. This opportunity was utilized by me to understand how exactly an

informal organization functions, the work they do etc this experience provided to me was an

enriching ever valued part of my life as it equipped me to face the competitive corporate world.

MARKET

A market is any one of a variety of different systems, institutions, procedures, social relations

and infrastructures whereby persons trade, and goods and services are exchanged, forming part

of the economy. It is an arrangement that allows buyers and sellers to exchange things. Markets

vary in size, range, geographic scale, location, types and variety of human communities, as well

as the types of goods and services traded. Some examples include local farmers' markets held in

town squares or parking lots, shopping centers and shopping malls, international currency and

commodity markets, legally created markets such as for pollution permits, and illegal markets

such as the market for illicit drugs.

The concept of a market is any structure that allows buyers and sellers to exchange any type of

goods, services and information. The exchange of goods or services for money is a transaction.

Market participants consist of all the buyers and sellers of a good who influence its price. This

influence is a major study of economics and has given rise to several theories and models

concerning the basic market forces of supply and demand. There are two roles in markets, buyers

and sellers. The market facilitates trade and enables the distribution and allocation of resources

in a society. Markets allow any tradable item to be evaluated and priced. A market emerges more

or less spontaneously or is constructed deliberately by human interaction in order to enable the

exchange of rights of services and goods.

TYPES OF MARKET

CONSUMER MARKETS

Consumer markets are the markets for products and services bought by individuals for their own

or family use. Goods bought in consumer markets can be categorized in several ways:

• Fast-moving consumer goods (“FMCG's”)

– These are high volume, low unit value, fast repurchase

– Examples include: Ready meals; Baked Beans; Newspapers

• Consumer durables

– These have low volume but high unit value. Consumer durables are often further divided into:

– White goods (e.g. fridge-freezers; cookers; dishwashers; microwaves)

– Brown goods (e.g. DVD players; games consoles; personal computers)

• Soft goods

– Soft goods are similar to consumer durables, except that they wear out more quickly and

therefore have a shorter replacement cycle

– Examples include clothes, shoes

• Services (e.g. hairdressing, dentists, childcare)

INDUSTRIAL MARKETS

Industrial markets involve the sale of goods between businesses. These are goods that are not

aimed directly at consumers. Industrial markets include

• Selling finished goods

– Examples include office furniture, computer systems

• Selling raw materials or components

– Examples include steel, coal, gas, timber

• Selling services to businesses

– Examples include waste disposal, security, accounting & legal services

Industrial markets often require a slightly different marketing strategy and mix. In particular, a

business may have to focus on a relatively small number of potential buyers (e.g. the IT Director

responsible for ordering computer equipment in a multinational group). Whereas consumer

marketing tends to be aimed at the mass market (in some cases, many millions of potential

customers), industrial marketing tends to be focused. 

MARKETING

Marketing is the process by which companies determine what products or services may be of

interest to customers, and the strategy to use in sales, communications and business

development. It is an integrated process through which companies create value for customers and

build strong customer relationships in order to capture value from customers in return

Marketing is used to identify the customer, to keep the customer, and to satisfy the customer.

With the customer as the focus of its activities, it can be concluded that marketing management

is one of the major components of business management. The evolution of marketing was caused

due to mature markets and overcapacities in the last 2-3 centuries. Companies then shifted the

focus from production to the customer in order to stay profitable.

The term marketing concept holds that achieving organizational goals depends on knowing the

needs and wants of target markets and delivering the desired satisfactions. It proposes that in

order to satisfy its organizational objectives, an organization should anticipate the needs and

wants of consumers and satisfy these more effectively than competitors

Marketing is a social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others

PHILIP KOTLER

BRANDING

A brand is the identity of a specific product, service, or business. A brand can take many forms,

including a name, sign, symbol, color or slogan. The word brand began simply as a way to tell

one person's cattle from another by means of a hot iron stamp. A legally protected brand name is

called a trademark. The word brand has continued to evolve to encompass identity - in effect the

personality of a product, company or service

A brand is the idea or image of a specific product or service that consumers connect with, by

identifying the name, logo, slogan, or design of the company who owns the idea or image.

Branding is when that idea or image is marketed so that it is recognizable by more and more

people, and identified with a certain service or product when there are many other companies

offering the same service or product. Advertising professionals work on branding not only to

build brand recognition, but also to build good reputations and a set of standards to which the

company should strive to maintain or surpass. Branding is an important part of Internet

commerce, as branding allows companies to build their reputations as well as expand beyond the

original product and service, and add to the revenue generated by the original brand.

When working on branding, or building a brand, companies that are using web pages and search

engine optimization have a few details to work out before being able to build a successful brand.

Coordinating domain names and brand names are an important part of finding and keeping

visitors and clients, as well as branding a new company. Coordination of a domain name and

brand names lends identification to the idea or image of a specific product or service, which in

turn lets visitors easily discovery the new brand.

Branding is also a way to build an important company asset, which is a good reputation. Whether

a company has no reputation, or a less than stellar reputation, branding can help change that.

Branding can build an expectation about the company services or products, and can encourage

the company to maintain that expectation, or exceed them, bringing better products and services

to the market place.

TYPES OF BRANDING

Building strong and lasting relationships with customers and the communities in which the

businesses reside as well as with their own employees seems to be (or should be) the focus of

many companies.

Just as there are many branding techniques, there are also many different uses for branding. Here

are the seven common types of branding.

CAUSE BRANDING

Attempting to attract customers by associating the company with a cause or purpose that

potential customers would find beneficial to their personal goals or in line with their values. This

might be a percentage contribution of company sales to charitable organizations or donations to

nature and wildlife preservation councils.

CO-BRANDING

Becoming more familiar to the consumer all the time. These include, for example, mini-marts

attached to gas stations, banking facilities within grocery stores, and Laundromats attached to

anything from bowling alleys to

family entertainment centers. This branding falls in the “one-stop shopping” category.

SPIRIT BRANDING

Hit the consumer market big time by selling soft drinks with the slogan of I’d like to teach the

world to sing . . . . It’s that “get a good feeling” from using our product approach. The world

looks brighter and things just go better when you start your morning off with our product.

COMMUNITY BRANDING

Showing the collective good a company can do for the community in which it and its employees

reside. This branding can include company and employee outreach programs to help the needy,

support the elderly, contribute to public education, or provide emergency relief and jobs for the

unemployed. It’s a promise to the people in the community that this company will be a beneficial

partner to them.

CULTURE BRANDING

Another method of branding, branding to employees may be something new to consider in

waging war against sagging morale and high employee turnover. Culture branding is making

promises to employees concerning their working environment and relationship to their leaders

and managers. In this case, “promises” are different from guarantees and opportunities in that

they are offered free of encumbrances other than taking advantage of them through either

purchase and use or employment agreement.

CORPORATE BRANDING

Making the promise of quality products, service, and delivery to customers. The intent is to

attract new customers and create loyalty in past customers. Corporate branding is nothing new;

it’s been around as long as competition between businesses has existed.

EMPLOYER BRANDING

Focusing on employees to understand the vision, mission, goals, products, and services of the

company. It is designed to educate employees in order for them to uphold the corporate brand to

their customers. (While employer branding may be required and essential to a competitive

business, it neither aligns an employee’s goals and values with a company’s, nor does it

apparently help in retaining employees as indicated by the continuing efforts to reduce turnover.)

CLIENT SERVICING

Client servicing is the process of creating and maintaining a strong working rapport with each

customer. Often referred to as customer care, client servicing is about understanding the needs

and desires of the customer, and moving to meet those needs in a proactive manner. Companies

with a high customer retention rate know the value of client servicing.

While there are a number of client service programs on the market today, there are a few

elements that form the basis for any type of effective client service. One of the most important

keys to effective client servicing is providing the client with people who know the account well,

and are able to be of assistance whenever needed. This means looking beyond the data that is

gathered during the sale cycle. Client servicing dictates that the vendor develop a working

knowledge of the goals of the customer, the conditions that the client works within, and what

expectations must be met in order to keep the client.

Many companies make the mistake of securing a new customer, then never allow the sales

contact to introduce other support personnel to the new client. Referred to as a handoff in many

client servicing programs, this allows the customer to be incrementally migrated from relying on

the sales contact and begin to develop a relationship with customer care professionals.Next,

quality efforts in client servicing involve maintaining regular contact with the customer. Often,

vendors choose to schedule these contacts to suit their own goals, rather than consider the needs

of the customer. Simply put, it does not matter if the vendor likes to speak with each customer

once a week. If a client finds this approach to be invasive and inconvenient, he or she will shortly

look for a new vendor. Smart companies understand the service part of client servicing, and

structure regular contacts with the customer that work well with the customer’s culture. Often,

the contacts may be phone calls, site visits, or emails, depending on the desires of the customer.

Ideally, client servicing is all about listening to the customer, getting to know the client, and

genuinely seeking to be there for the customer in every possible manner. Generally, this

approach builds a strong relationship that withstands provocative offers from competitors,

creates opportunities for upselling, and also leads to excellent word of mouth for the vendor

INDUSTRY PROFILE-NUTRACEUTICAL INDUSTRY

Nutraceutical, a term combining the words “nutrition” and “pharmaceutical”, is a food or

food product that provides health and medical benefits, including the prevention and treatment of

disease. The role of food in total health care is not something new to mankind. The use of food

to maintain man's health is as natural as day and night. More than 2,000 years ago,

Hippocrates, considered as the father of medicine, said, "Let food be your medicine and

medicine be your food." It is this principle that eventually led to the formation of nutraceutical

industry in this country.

The nutraceutical industry is concerned with nutraceuticals, that is, “food or part of a food that

offers medical and/or health benefits including prevention or treatment of disease."

All therapeutic areas such as anti arthritic, cold and cough, pain killers, digestion, sleeping

disorders, blood pressure, cholesterol, prevention of certain cancers, osteoporosis, depression and

diabetes are covered by nutraceuticals.

Products range from herbal dietary supplements, actual food components in dosage form

such as capsules or tablets to beverages fortified with vitamins and genetically engineered

designer foods, functional foods, processed foods such as cereal, soup and beverages.

Functional foods, the most popular term among consumers are modified food or food ingredients

that may provide a health benefit beyond the traditional nutrients it contains.

Nutraceuticals is widely popular in the US, Canada, Japan, and Europe and has garnered $80

billion dollars in revenues. The demand for nutraceuticals has been growing worldwide due to

consumer awareness of the links of diet and disease, aging population, rising health care cost and

innovations in food technology and nutrition.

With recent breakthroughs in cellular-level nutraceuticals agents, researchers, and medical

practitioners are developing templates for integrating assessing and assessing information from

clinical studies on complimentary and alternative therapies into responsible medical practice.

HISTORY AND ORIGIN OF NUTRACEUTICAL INDUSTRY

The term “nutraceutical” was coined in 1989 by the Foundation for Innovation in Medicine (New

York, US), to provide a name for this rapidly growing area of biomedical research.The term

nutraceutical was originally defined by Dr. Stephen, founder and chairman of the Foundation of

Innovation Medicine (FIM), New Jersey. Since the term was coined by Dr.Stephen, its meaning

has been modified by Health Canada which defines nutraceutical as: a product isolated or

purified from foods, and generally sold in medicinal forms not usually associated with food and

demonstrated to have a physiological benefit or provide protection against chronic disease.

Examples: beta-carotene, lycopene.

The concept of nutraceuticals is not entirely new, although it has evolved considerably over the

years. In the early 1900s, food manufacturers in the United States began adding iodine to salt in

an effort to prevent goiter (an enlargement of the thyroid gland), representing one of the first

attempts at creating a functional component through fortification. Today, researchers have

identified hundreds of compounds with functional qualities, and they continue to make new

discoveries surrounding the complex benefits of phytochemicals (non-nutritive plant chemicals

that have protective or disease preventive properties) in foods.

Nearly two-thirds of the world population takes at least one type of nutraceutical health product.

The use of nutraceuticals, as an attempt to accomplish desirable therapeutic outcomes with

reduced side effects, as compared with other therapeutic agents has met with great monetary

success. The preference for the discovery and production of nutraceuticals over pharmaceuticals

is well seen in pharmaceutical and biotech companies.

Historically, in India multiple laws and regulation prescribed varied standards regarding food,

food additives, contaminants, food colors, preservatives and labeling. India has recently passed

food safety and standard act 2006 –a modern integrated food law to serve as a single reference

point in relation to regulation of food products including nutraceutical, dietary supplements and

functional food. The food safety and standard act has needed to still make considerably

substantive with infrastructure and appropriate stewardship for it to match with international

standards of U.S. and Europe.5 A significant augmentation is necessary for act to have magnitude

of impact on India functional food and nutraceutical industry like the dietary supplements health

education act (DSHEA) 1994 has had on dietary supplement industry in U.S.

The US congress in 1990 defined a medical food as a “food which is formulated to be consumed

or administered orally under the supervision of a physician and which is intended for specific

dietary management of a disease or condition for which distinctive nutritional requirements

based on a recognized scientific principle established by medical evaluation”. Since the

introduction of nutraceuticals is very simple and risk free, many of the multinational drug firms

are shifting over to the nutraceutical manufacturing.

GROWTH OF NUTRACEUTICAL INDUSTRY

Nutraceuticals in the recent years have witnessed a tremendous increase in the interest among the

consumers due to their potential of providing health benefits. India is second largest producer of

the food (next only to china), with plethora of nutritive and therapeutic compounds whose value

is yet to be realized in modern market places. Although, there were multiple laws and regulations

covering the foods in India, but there was no single law that could have significantly regulate the

functional foods.  In 2006, the Indian government passed Food Safety and Standard Act to

integrate and streamline the many regulations covering nutraceuticals, foods and dietary

supplements. The act calls for the creation of the Food Safety and Standards Authority (FSSA).

Once established, the FSSA will be charged with drafting rules and regulations for companies in

the food sector to be licensed by local authorities, and a system of checks and balances, including

product-recall procedures enforcements and penalties.

In recent years there is a growing interest in nutraceuticals which provide health benefits and are

alternative to modern medicine. Nutrients, herbals and dietary supplements are major

constituents of nutraceuticals which make them instrumental in maintaining health, act against

various disease conditions and thus promote the quality of life. The explosive growth, research

developments, lack of standards, marketing zeal, quality assurance and regulation will play a

vital role in its success or failure.

Nutraceuticals are gaining acceptance for their ability to address several diseases. Vitamins,

Minerals and Nutrients constitute about 85% of the market while antioxidants and anti-agents

account for 10% other segments such as herbal extracts occupy 5% of the market, globally. We

have considered nutraceuticals along with functional foods to estimate the total market of

nutraceuticals, for both the global and Indian market.

CLASSIFICATION OF NUTRACEUTICALS

Nutraceuticals is a broad umbrella term used to describe any product derived from food

sources that provides extra health benefits in addition to the basic nutritional value found in

foods. Products typically claim to prevent chronic diseases, improve health, delay the aging

process, and increase life expectancy.

There is minimal regulation over which products are allowed to display the nutraceutical term on

their labels. Because of this, the term is often used to market products with varying uses and

effectiveness. The definition of nutraceuticals and related products often depend on the source.

Members of the medical community desire that the nutraceutical term be more clearly

established in order to distinguish between the wide varieties of products out there. There are

multiple different types of products that fall under the category of nutraceuticals.

Nutraceuticals are non-specific biological therapies used to promote wellness, prevent malignant

processes and control symptoms. These can be grouped into the following three broad categories:

1. Substances with established nutritional functions, such as vitamins, minerals, amino acids and

fatty acids - Nutrients

2. Herbs or botanical products as concentrates and extracts - Herbals

3. Reagents derived from other sources (e.g. pyruvate, chondroitin sulphate, steroid hormone

precursors) serving specific functions, such as sports nutrition, weight-loss supplements and

meal replacements – Dietary supplements.

Nutrients:

The most commonly known nutrients are antioxidant, water and fat-soluble vitamins. Many

potential benefits have been attributed to antioxidant use in the form of dietary intake or

supplementation. Antioxidants, in general, may be useful in the prevention of cancer and

cerebrovascular disease. Beta carotene has been useful in reducing low density lipoprotein

oxidation and subsequent atherosclerosis. Those genetically predisposed to pancreatic cancer

have low serum levels of selenium; thus, it is assumed that supplementation with selenium may

help to prevent this condition. Those suffering from asthma and skin cancer have also been

evaluated with selenium for its potential use, although results have been inconclusive. Zinc is an

essential component of more than hundred enzymes involving digestion, metabolism and wound

healing.

Herbals:

Herbals are as old as human civilization and they have provided a complete storehouse of

remedies to cure acute and chronic diseases. The knowledge of herbals has accumulated over

thousands of years so that today we possess many effective means of ensuring health care.

Numerous nutraceuticals are present in medicinal herbs as key components.

Herbal extracts, including b-sitosterols (found in Saw Palmetto berry), cernilton (pollen extract),

and pygeum africum (African plum) have been clinically evaluated for use in the treatment of

benign prostatic hyperplasia. It has been found that common herbal treatment is in the use of

Echinacea for the prevention and treatment of colds and flu. A series of five placebo controlled

studies evaluating the use of Echinacea produced mixed results, which the authors attribute to

either the use of healthy volunteers, rather than patients, or the use of extracts that were not

standardized or chemically defined monopreparations.

Dietary supplements:

Dietary supplements have also been developed to manage a variety of diseases. For instance,

prepackaged, nutritionally balanced meals that meet the recommendations of national health

organizations influenzed multiple risk factors for patients with cardiovascular disease and

increased patient compliance with dietary restrictions

COMPANY PROFILE

Proalgen Biotech Ltd is a company promoted by team scientific & entrepreneurs with a vision to

develop innovative products from microbial sources.

They are committed to develop, manufacture & market natural ingredients, herbal extracts to

meet the demand of the functional & nutritional food industry for food fortification, dietary

supplement and food coloring, cosmetic preparations

“Our Mission is to be leader in natural ingredients & natural herbals to increase the standard of

human living by providing innovative, safe and quality nutrition”.

R & D FACILITY

The R & D Unit is located in India which forms backbone of our global presence. Our R & D

facilities are interdisciplinary which includes technical, marketing and new product services. It

is also instrumental in new process development for microbial sources. It continuously strives to

mark a new era of scientific advancement in the fields of natural products.

A team of scientist for process development and analytical research Modern scientific equipment

to carry out validation as per international standards and regulation

MANUFACTURING FACILITY

Proalgen Biotech Ltd is having its state-of-the-art manufacturing facility proximity to Chennai in

India. The well designed unit has significantly increased the capacity of producing 150 tons of

Carotenoids pure per annum and other herbs.

CUSTOMER

More than 120 companies from in the pharmaceutical as well as in Functional food industry are

served by Proalgen Biotech Ltd.

PRODUCTS

NATROTENE®

Natrotene ® contains predominantly Natural Betacarotene with traces of other caroteniods like

alpha carotene, Lutein and Zeaxanthin.

Natrotene® - Natural Mixed Carotenoids containing Betacarotene as per client choice

Source: Dunaliella Salina (Marine Algae)

Forms available: Powder, Oil and Direct Compressible powder

Strength: 2% to 30% in oil, 2 to 30% in powder and 2 to 20% DC Natrotene 30% oil

NATURAL BETACAROTENE

Betacarotene is a natural pigment found in yellow and green vegetables and fruits. Betacarotene

is a precursor of vitamin A. This means betacarotene can be converted by the body to vitamin A

as needed. Among the Carotenoids, beta-carotene is the most abundant and most efficient

provitamin A in our foods. Vitamin A cannot be synthesized by the body and must be supplied

through the diet. Vitamin A is found primarily in foods o animal origin, while beta-carotene is

found in foods of plant origin.

Application

1. It is used in vitamin supplementation because it is pro-vitamin A. It is most useful for

this purpose because betacarotene has the advantage of being non-toxic and well accepted

form.

2. Betacarotene has intense yellow-orange colour and can be added to various products

where its high pigment strength may be utilized. In this respect, there is a wide range of

applications for Natural betacarotene as

a. Nutritional supplement

b. Natural colour / Vitamin A enrichment for juice, drinks, concentrates

c. In cosmetics such as suntan lotion, face cream etc.,

d. Vitamin A supplement in animal feed; Natural colour / Vitamin A supplement for

egg, yolk, shrimp & hatchery etc.

Segment:

1. Pharmaceutical Manufacturers

2. Nutraceutical Manufacturers

3. Functional Food / Health Drink

4. Cosmaceutical

5. Animal Feed

TRUTEIN™

II - Trutein™ - Natural Lutein Free

Source: Marigold oleoresin

Forms available: Powder, Oil and Direct Compressible powder

Strength: 2% to 20% in oil, 2 to 20% in powder

TRUTEIN™ - NATURAL LUTEIN FREE

Lutein is a natural pigment of the Carotenoid family. It is widely found in nature, mainly in

vegetables and fruits. In the human body, Lutein is found in tissues such a liver, pancreas,

ovaries and testicles and in the macula, lens and retina of the eye. Just like other Carotenoids,

Lutein acts as an antioxidant, protecting cells against the damaging effects of free radicals

and/or as a filter in light sensitive tissues such as the eye macula, lens and retina.

Unlike B-Carotene, Lutein is not a Vitamin A precursor.

Lutein is not made in the human body and has to be obtained from food(preferably spinach,

kale, collard, broccoli, and peas). Nowadays, a Lutein is becoming an increasingly popular

active ingredient used in the nutritional supplements industry.

Application:

1. Eye Health

Lutein may; reduce the risk of age-related macular degeneration (AMD)

2. Skin Health

a. absorb blue light

b. quench the triplet state of photosensitizes

c. quench singlet oxygen and

3. Cardio Vascular Health

4. Women’s Health

Segment:

1. Pharmaceutical Manufacturers

2. Nutraceutical Manufacturers

3. Function Food

4. Cosmaceutical.

ALOE VERA

Aloe barbadensis, also known as Aloe vera is part of the Liliaceae plant family.Aloe is native to

East and South Africa and is grown in most subtropical and tropical locations, including Latin

America and the Caribbean.

General Information

There are over 500 species of Aloe, including Aloe perryi from Socotra Island or Zanzibar and

Aloe ferox from Africa.

Botanical Name: Aloe barbadensis

Common Name:  Aloe vera, Curacao Aloe, Barbados Aloe, Lily of the Desert

Plant Family: Liliaceae

In 1500 B.C. Egyptians recorded use of the herbal plant in treating:

burns

infections

parasites

The fresh gel was used by Cleopatra to keep her skin soft and young. 

Aloe was used by the Ancient Greeks, Arabs and Spaniards and is still used by hunters in Africa

to reduce perspiration and body scent. The Spanish carried Aloe From Europe to the New World

in South America and the Caribbean. Aloe barbadensis was introduced to the West Indies at the

beginning of the 16th century. Spanish missionaries in the west always planted Aloe around their

settlements and carried it on their journeys to aid the sickAloe was used extensively by American

herbalists in the 18th and 19th centuries.

Plant Constituents of Aloe vera

Aloe vera leaf contains more than 200 different constituents. The juice contains, on average,

more than 99% water.

Some constituents are:

Acemannan and other polysaccharides boost T-lymphocyte cells which help promote skin

healing and neutralize many of the enzymes responsible for damaging the mucosal wall

Aloe-emodin

Aloins, Barbaloin and Isobarbaloin

amino acids

amorphous Aloin

approximately 96% water

enzymes

essential fatty acids (anti-inflammatory).

essential oil

Galactomannans (long chain sugars derived from plants)

glycoproteins (protein-carbohydrate compounds that speed the healing process by

stopping pain and inflammation)

minerals

polysaccharides (a type of carbohydrate that stimulates skin growth and repair)

resin

vitamin C

vitamin E

Zinc

and mucopolysaccharides* [MPS] (long-chain sugars). Mucopolysaccharides [MPS] are found in

every single cell in the body.

The human body stops manufacturing its own mucopolysaccharides around puberty and from

then on must rely on outside sources. 

Aloe latex contains:

anthraquinone glycosides (these molecules are split by the normal bacteria in the large

intestines to form other molecules called aglycones), the main one being aloin

Liquid Aloe latex

50-200 mg taken only once a day if being used as a laxative (discontinue when laxative

effect is achieved)

Action:

anti-inflammatory [an agent to ease inflammation]

anthelmintic [an agent that destroys or expels intestinal worms and/or parasites;

vermicide; vermifuge]

antibacterial [an agent that destroys bacteria; bactericide]

antifungal/yeast [an agent that destroys fungal conditions]

antimicrobial [an agent that destroys microbes]

anti-parasite effects [an agent that destroys parasites]

emmenagogue [an agent that promotes menstrual flow]

emollient [an agent used externally to soften and soothe]

purgative [an agent that produces a vigorous emptying of the bowels, more drastic than a

laxative or aperient]

vulnerary [a healing application for wounds]

Usage of Aloe vera

The bitter yellow juice found between the gel and the outer skin of the leaf is dried and used as a

laxative.

Medicinal Part used: The leaves, the fresh leaf gel and latex

Aloe latex is the sticky residue left over after the liquid from cut Aloe leaves has

evaporated

Aloe vera extract is made by pulverizing the whole leaves of the plant

Aloe juice and gel is made from the inner leaf (most commonly used for minor cuts and

burns)

Old legends say growing an Aloe vera plant in the kitchen will: 

guard against evil

help prevent burns and mishaps while cooking

prevent household accidents

USES OF ALOE VERA

WORK DONE & EXPERIENCE

This internship taught me so much, right from an introduction to who a client is, how important

they are to the business, the need for proper branding, the need to understand the market etc.! I

was welcomed by the office staffs and was briefed about the working of company, what they

have been doing in the years so far, what they have achieved so far in this industry, where they

stand today in this industry and also as to whom I was supposed to report on a daily basis, my

check in and check out time etc. My mentor acted more like a friend to me, suggested whenever

change was needed and kept improvising my work.

IN-HOUSE TRAININGS

SESSION 1: MARKET & MARKETING

TOPICS COVERED:

Basics of marketing & market

Type of markets

Brief introduction to nutraceutical industry, Company & its products

B-B & B-C business – Nature of company with respect to this.

MY EXPERIENCE:

This session was yet another platform for me to widen my knowledge in the field of marketing, I

could test myself as to know much I was familiar with marketing terminologies and about my

awareness about the other products in the market. My mentor briefed me about marketing and

the different types of markets like the consumer market, industrial market etc and explained in

detailed the difference between industrial and consumer market. A brief introduction was given

about the company, its departments, their work and about its products and explained about them

with samples.

From the session I could get a clear understanding of the difference between a B-B business and

a B-C business. My mentor explained the concepts with simple examples and thus it was very

informative to me as I have never heard so much facts and information about industrial

marketing and I thoroughly enjoyed the learning.

SESSION 2: BRANDING, BRAND PROMOTION & BRAND DEVELOPMENT

TOPICS COVERED:

Basics of branding

Procedure to get brand registered –Trademark & rights

Need for branding & Advantages of branding

The Differences in branding consumer and industrial products

Customer’s perception on branding

Labeling –necessities

Brand requirements

MY EXPERIENCE:

This session was the most interesting session as branding was a topic that interested me the most!

The concept of brand, branding was briefly explained with examples. The crux of this session

was upon the need and importance of branding in the present world due to increasing consumer

needs and wants. As the producer of the product, it is of high importance to let the consumers

know the details of the product. The customer requirements like the information, elegance in

packing and labeling was explained in detail.

With respect to industrial marketing, there was not much need for packing labeling etc as the

dealers demanded quality products to nicely-wrapped products. The procedure of registering the

mark etc was also briefed in this session. This session totally enlightened me upon branding and

I know how important branding is for the products and how it should be done to attract

consumers.

SESSION 3: CLIENT SERVICING

TOPICS COVERED:

Client servicing

Handling of clients

Need for delivering products at best quality and price as committed earlier.

Converting a lead into a client

Client & customer.

Premium product & commodity.

Ways to serve the client and need to keep him satisfied.

MY EXPERIENCE:

This session briefed me about the intricacies involved in client servicing, although I was familiar

with what client servicing was. I understood who client are, how important they are, how we are

supposed to handle them, how much clients participate in the process and the need to keep them

satisfied, it thus gave me in-depth knowledge of the subject. Difference between a client &

customer and Premium product &commodity were also explained. Satisfying the clients and

keeping them happy and loyal is one of the greatest challenge that companies face and by

delivering best quality products at affordable prices with dedication and commitment, clients can

always be acquired and served best.

OTHER EXPERIENCES:

This internship has inculcated concepts through working and has thought me perfection and

punctuality and the need to be confident in what ever we do. A Special thanks to my mentor

MR.ShriKarthick, who has been a pillar of support and has provided guidance and support when

ever needed. There are something’s in life which can never be taught by anyone, but will remain with us

for life time.Proalgen has given me lots of such moments and experiences that I can carry all through my

life

COLLECTION

OF

MARKET INFORMATION

The second type of work given to me was the collection of market information of the aloe vera

products in the market. I had to visit organized, unorganized retail outlets, supermarkets and

specialty stores like health & glow to know about the various companies that sell aloe vera

products in different forms.

MARKET INFORMATION

ALOE VERA PRODUCTS IN THE MARKET

SR.

NO

NAME COMPANY FORM REMARKS

1. Pearls of beauty Ayur herbals Cream Face cream

2. Aloe vera Magique-

Anti ageing

Ayur herbal Cream Anti ageing

3. Aloe vera Magique-

Anti wrinkle

Ayur herbal Cream Anti wrinkle

4. Aloe vera Magique-

Under eye gel

Ayur herbal Cream Under eye gel

5. Ayur herbal -Cleansing

milk

Ayur herbal Cleansing milk Cleansing milk

6. Aloe vera magique -

Frequent use shampoo

& Conditioner

Ayur herbal Shampoo Frequent use

shampoo &

Conditioner

7. Herbal massage cream Ayur herbal cream massage cream

8. Herbal cold cream Ayur herbal cream cold cream

9. Aloe clay spread Ayur herbal spread clay spread

10. Aloe fruitamin bleach

cream

Ayur herbal cream fruitamin bleach

11. Aloe fruitamin cream Ayur herbal cream fruitamin Cream

12. Aloe lavender body

lotion

Ayur herbal Lotion lavender lotion

13. aloe Vera anti dandruff Banjaras Shampoo anti dandruff

14. Multan with aloe vera Banjaras Cream Face gel

15. Under-eye (aloe Vera &

green tea)

Banjaras lotion Under-eye

16. ubtan with aloe Vera Banjaras Cream Cream

17. Vivel Satin Soft ITC Soap Soap

18. Banjaras face pack Banjaras Powder General face

pack

19. Banjaras all purpose

cream

Banjaras Cream Multi – purpose

cream

20. Banjaras moisturizer gel Banjaras Gel Moisturizing Gel

21. Aloe & Chamomile

scrub

Vedic Cosmoticals Scrub Scrub

22. Aloe & Chamomile

moisturizer

Vedic Cosmoticals Moisturizer Moisturizer

23. Aloe & Chamomile

toner

Vedic Cosmoticals Toner Toner

24. Vaseline aloe cool &

fresh moisturizing lotion

Hindustan Unilever Lotion Moisturizing

lotion

25. Aloe moisturizer Hindustan Unilever Moisturizer Moisturizer

26. Maharaj agro products -

Aloe soft

Maharaj agro products Aloe gel

&moisturizer

Gel &moisturizer

27. Maharaj agro products -

Shampoo( Regular & 3

in one)

Maharaj agro products Shampoo Regular & 3 in

one Shampoo

28. Maharaj agro products -

Facial gel

Maharaj agro products Facial gel Facial gel

29. Maharaj agro products-

Face masque

Maharaj agro products Cream Face masque

30. Maharaj agro products-

Moisturizing lotion

Maharaj agro products Lotion Moisturizer

31. Maharaj agro products-

Face cleanser

Maharaj agro products Cleanser Cleanser

32. Grean leaf pure aloe

vera cream

Brihans natural product Cream Aloe vera cream

33. Aroma magic aloe vera

sun screen gel

Aroma magic Gel Sun protector

34. Blossom Kochar glow

face pack

Blossom Kochar Powder Face glow

35. Aloe hydra moisturizer

gel

Lotus herbal Gel Moisturizer

36. Biotech aloevera

protective cream

Bioaloe vera Cream Protective cream

37. Aloe Soap Health & glow Soap Aloe soap

38. Nourishing skin cream Himalaya herbals Cream Skin Nourisher

39. Aloe fresh hydrating Hindustan Unilever Lotion Lotion

40. Kara sunscreen wipes Aditya birla groups Tissues Sun wipes

41. Herbal wound healer Team eubio care.- Cream Wound healer

42. Aloe vera antacid Maharaj agro limited Antacid

43. Aloe vera health drink Maharaj agro limited Health drink Health drink

44. Aloe vera sugar free

health drink

Maharaj agro limited Health drink Sugar free Health

drink

45. Aloe vera gel Maharaj agro limited Gel Gel

46. Aloe vera thick liquid Maharaj agro limited Thick liquid Thick liquid

47. Aloe vera thick gel Maharaj agro limited Gel Gel

48. Nourishing baby oil Himalaya herbals Oil Baby oil

49. Diaper rash cream Himalaya herbals Cream Diaper rash

cream

50. Gentle baby wipes Himalaya herbals Wipes Wipes

51. Protein shampoo Himalaya herbals Shampoo Shampoo

52. Protein Conditioner Himalaya herbals Conditioner Conditioner

53. Gentle face wash Himalaya herbals face wash face wash

54. Gentle exfoliating face

wash

Himalaya herbals face wash face wash

55. Face moisturizing lotion Himalaya herbals lotion moisturizing

lotion

56. Acne & Pimple cream Himalaya herbals cream Acne & Pimple

57. Anti wrinkle cream Himalaya herbals cream Anti wrinkle

58. Fairness face mask Himalaya herbals face mask Fairness

59. Fairness cream Himalaya herbals cream Fairness

60. Smoothing foot scrub Himalaya herbals Scrub foot scrub

61. Aloe vera dry skin

cleanser

Aroma magic

blossomkochar

Cleanser dry skin cleanser

62. Aloe vera sunscreen gel Aroma magic

blossomkochar

Gel Sunscreen gel

63. GreenLeaf Pure Aloe

Vera Skin Gel

Brihans natural

products

Gel Skin Gel

64. Aloe Face Wash

Gel (with turmeric

extract)

Brihans natural

products

Gel Face Wash Gel 

65. Smoothing foot scrub Himalaya herbals Scrub foot scrub

66. Organic Aloe Vera

Enzyme

Bio vera    Enzyme Organic Enzyme

67. Organic Aloe Vera

Ready To Drink

Bio vera    Powder Ready To Drink

68. Organic Aloe Vera Jam

Spread

Bio vera    Jam Aloe Jam spread

69. Organic Aloe Vera Tea Bio vera Tea Aloe tea

70. Organic Aloe Vera Tart Bio vera    Tart Aloe tart

71. Organic Aloe Vera

Flower Extract

Concentrate

Bio vera    Extract

Concentrate

Aloe Vera

Flower Extract

72. Organic Aloe Vera Pulp

Concentrate

Bio vera    Pulp Concentrate Pulp Concentrate

73. nibhara - aloe vera hair

oil

Arasan phosphates

private limited

Hair oil Hair oil

75. nibhara -aloe vera clear Arasan phosphates Clear shampoo Clear shampoo

shampoo private limited

76. Aloe Vera Herbal

Shampoo

Arasan phosphates

private limited

Herbal Shampoo Herbal Shampoo

77. Aloe Vera Soap Arasan phosphates

private limited

Soap Soap

78. Aloe Vera Pigmentation

Cream

Arasan phosphates

private limited

Cream Pigmentation

Cream

79. Aloe Vera Pimple

Cream

Arasan phosphates

private limited

Cream Pimple Cream

80. Aloe Vera Face

Cleanser

Arasan phosphates

private limited

Cleanser Face cleanser

81. Aloe Vera Facial Gel Arasan phosphates

private limited

Gel Facial gel

82. Aloe Vera Multi-

Purpose Gel

Arasan phosphates

private limited

Gel Multi-Purpose

Gel

83. Aloe Vera Sun Block

Cream

Arasan phosphates

private limited

Cream Sun Block

Cream

84. Aloe Vera Moisturizing

Cream & Honey Dew

Moisturizer

Arasan phosphates

private limited

Moisturizer Moisturizing

Cream & Honey

Dew Moisturizer

85. Aloe Vera Face Pack Arasan phosphates

private limited

Face pack Face pack

86. Aloe Vera Fairness

Cream

Arasan phosphates

private limited

Cream Fairness cream

87. Aloe Vera Juice Arasan phosphates juice Juice

private limited

88. Aloe Vera Wound

Cream

Arasan phosphates

private limited

Cream Wound cream

89. Aloe Vera Foot Cream Arasan phosphates

private limited

Cream Foot cream

90. Aloe veradrink Naval herbals Drink Drink

91. Aloe vera hair oil Naval herbals Oil Hair oil

92. Aloe vera bathing soap Naval herbals Soap Bathing soap

93. Aloe vera pure extract Naval herbals Aloe extract Aloe extract

94. Doy Care Aloe Vera

Soap

Doy care Soap Aloe soap

95. JOHNSON'S Baby

Lotion with Aloe Vera

& Vitamin E

Johnson & Johnson Lotion Baby lotion

96. Eternal Alovera Soap

With Scrub

lass Soap with Scrub Aloe soap &

scrub

97. Besure Aloe Vera Body

Massage Cream

Besure healthcare Cream Body massage

cream

98. Besure Aloe Vera Hair

Gel

Besure healthcare Gel Hair gel

99. Aloe vera lip treatment The body shop Gel Lip balm

100. Aloe body butter The body shop Gel Body gel

CONCLUSION:

Aloe vera, also known as the medicinal aloe, is a species of succulent plant that is being used in

herbal medicine. Aloe vera as a product is being used by almost everybody either directly or

indirectly due to its various uses like treating burns, skin rashes, and insect bites ,repairing skin

damages, and is also used in cosmetics for its soothing and healing properties. Aloe vera extracts

are useful in the treatment of wound and burn healing, diabetes and elevated blood lipids in

humans. Aloe vera is also available in various forms like gel, juice, cream, lotion, powder etc to

suit every individual’s requirement. An aloe vera product in India has a lot of scope in India as

products can be made in powder form, liquid or in gel form according to client requirements.

Thus the company can also diversify their product line (Aloe vera products) with the market

information provided to them from this report.

CONCLUSION

This Internship training provided to me was an enriching once in life time opportunity. This

internship training taught me exactly how a formal organization functions, the work they do etc.

I was trained in branding & client servicing and thus I understood how important it is to hold

back the old clients, need to satisfy the clients, how we are supposed to handle them, client’s

participation etc. I also understood the need for proper branding of products, the need for proper

appearance, packing &labeling and how important branding is for a product.

This internship taught me what the external environment was, how people should be in their

work place. It also showed me the importance of adapting oneself according to the external

environment. It developed my confidence, my communication skills which will definitely

contribute for my future endeavors.

The suggestions and work taught by my mentor has molded me to be competent enough to face

this competitive corporate world the training has inculcated in me the concepts of branding &

client servicing and other related areas and I am confident to handle and satisfy the clients. This

exposure provided to me by the company was an enriching ever valued part of my life.

To conclude, Proalgen Biotech has equipped me with confidence and market skills, thus has

molded me to face the corporate world. . I thoroughly enjoyed this learning process. !