internet of things the smart digital …the smart digital transformation mirko presser @mirkopresser...
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INTERNET OF THINGS THE SMART DIGITAL TRANSFORMATION Mirko Presser @mirkopresser Vice President of the IoT Forum
Head of Research and Innovation Smart City Lab
Alexandra Instituttet A/S
”All devices and objects whose state can be read or altered via the Internet, with or without the active involvement of individuals using the devices”.
- OECD
John Romkey ‘90 Connected Toaster
‘93 Trojan Room
Coffee Pot
https://archive.org/details/Century21964
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10 years ago – 3 FTEs over 1 year Today – 1 FTEs over 1 day
Why Today?
Mobile revolution
Internet APIs
Cost of components and services
Programming
Communities
Availability of Technology
INTERNET OF THINGS
INTERNET THINKING
FROM PRODUCT TO ECOSYSTEM
Porter, M., & Heppelmann, J. (Nov 2014). How Smart, Connected Products Are Transforming Competition. Harvard Business Review, s. 1-23.
INTERNET THINKING COMPANIES
• You can run one of the biggest shops in the world without a physical shop!
• You can run one of the biggest Hotel businesses in the world without owning a hotel!
• You can run one of the biggest Taxi businesses in the world without owning a car!
IOT BUSINESS MODEL MATURITY
Smart Product adding a digital feature to a product
Optimised Business Optimising a resource by X%
Transformative Business Model Creating a new business model
Interconnection Effect Big Data and Smart City
FROM PRODUCT TO ECOSYSTEM
https://www.youtube.com/watch?v=E6mqiSc-8ls
• IPv6 roll out in DK is at 0.16% (countries like DE or US are at >20%).
• What are the most important sectors in DK with an existing ecosystem?
• Invest in multi-stakeholder Large Scale Pilots / Demonstrators with international involvement.
THOUGHTS FOR DENMARK
Mirko Presser @mirkopresser Vice President of the IoT Forum
Head of Research and Innovation Smart City Lab
Alexandra Instituttet A/S