Internet and Shanghai Youth

A Media Culture Perspective

Zhang Guo-Liang &

Yang Peng

• Center for Information and Communication

Studies, Fudan University, Shanghai, China

• School of Journalism, Fudan University,

Shanghai, China

Internet and Shanghai YouthA Media Culture Perspective

• The necessity to study the young netizens

• A brief description of the interaction between Internet and Shanghai youth

• Our point of view on what is right and what is wrong

• Our proposals on how to deal with all those problems

Part I The necessity to study the young

netizens

• Young netizens : the majority of net users in China.

• Shanghai youth : our target in the first place.

• Cyberculture & youth culture: a media culture perspective.

• Research methods applied.

Part II The interaction between Internet

and Shanghai youth

• Information exploration behavior

• Online contact behavior

• Cyberculture product of the youth

Information exploration

• Public information seeking behavior

• The transition of public communication and young netizens

• Young netizens’ idea concerning public information

Online contact behavior(Virtual community)

• Online contact: Individual behavior

• Online contact: Group behavior

• Online peer-groups interaction and youth culture

Cyberculture product of the young netizens

(Internet content)

• Online contact language

• Web arts

• Interactive games

Part III what is right and what is wrong

(Concept of value)• Surmounting (or SUBLATING)

cyberculture and the superior form of youth culture

• Anti-culture, transgressing form of youth culture and the legal, ethical disorders in cyberspace

• Cyberculture and the socialization of youth

• New mode of peer-groups interaction

Part IV How to deal with those problems

concerning the youth (Policy proposals)

• A constructive cyberculture

• Different models of Social control

• Media education (media literacy): new concept