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Internet and Shanghai Youth
A Media Culture Perspective
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Zhang Guo-Liang &
Yang Peng
• Center for Information and Communication
Studies, Fudan University, Shanghai, China
• School of Journalism, Fudan University,
Shanghai, China
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Internet and Shanghai YouthA Media Culture Perspective
• The necessity to study the young netizens
• A brief description of the interaction between Internet and Shanghai youth
• Our point of view on what is right and what is wrong
• Our proposals on how to deal with all those problems
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Part I The necessity to study the young
netizens
• Young netizens : the majority of net users in China.
• Shanghai youth : our target in the first place.
• Cyberculture & youth culture: a media culture perspective.
• Research methods applied.
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Part II The interaction between Internet
and Shanghai youth
• Information exploration behavior
• Online contact behavior
• Cyberculture product of the youth
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Information exploration
• Public information seeking behavior
• The transition of public communication and young netizens
• Young netizens’ idea concerning public information
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Online contact behavior(Virtual community)
• Online contact: Individual behavior
• Online contact: Group behavior
• Online peer-groups interaction and youth culture
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Cyberculture product of the young netizens
(Internet content)
• Online contact language
• Web arts
• Interactive games
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Part III what is right and what is wrong
(Concept of value)• Surmounting (or SUBLATING)
cyberculture and the superior form of youth culture
• Anti-culture, transgressing form of youth culture and the legal, ethical disorders in cyberspace
• Cyberculture and the socialization of youth
• New mode of peer-groups interaction
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Part IV How to deal with those problems
concerning the youth (Policy proposals)
• A constructive cyberculture
• Different models of Social control
• Media education (media literacy): new concept