CHINESE CONSUMER TRENDS IN A GLOBAL PERSPECTIVEPÄR KARLSSONHEAD OF CLIENT GROUP ERICSSON CONSUMERLAB

CATHAYA XUHEAD OF ERICSSON CONSUMERLAB CHINA

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Usefulness

Cost Ease of Use

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To conclude

› Mobile internet embraced by urban Chinese

› New propositions needed to build mass market for mobile broadband

› Daily needs of farmers are a significant business opportunity not yet fully addressed