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C(I)RC Corporate (Ir-)Responsibility and its Consequences in a Globalized World International workshop held February 20-21, 2015 at Ruhr University of Bochum, Germany 1

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Page 1: International workshop held at Ruhr University of Bochum ... · C(I)RC Corporate (Ir-)Responsibility and its Consequences in a Globalized World International workshop held February

C(I)RC

Corporate (Ir-)Responsibility and its Consequences in a Globalized World

International workshop held

February 20-21, 2015 at Ruhr University of Bochum,

Germany

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Page 2: International workshop held at Ruhr University of Bochum ... · C(I)RC Corporate (Ir-)Responsibility and its Consequences in a Globalized World International workshop held February

Mul$na$onal  corpora$ons  are  becoming  increasingly  powerful  in  our  globalised  world.  They  typically  control  substan$al  resources  while  enjoying  considerable  freedom  to  choose  where  and  under  which  legal  frameworks  they  want  to  conduct  their  business.   In  many  cases,  the  business  prac$ce  of  mul$na$onal  corpora$ons  is  accompanied  by  nega$ve  externali$es  for  the   environment,   local   ci$zens,   poli$cal   stability,   and   social   development.   Internal  displacement   owing   to   resource   extrac$on,   health   threats   stemming   from   the   absence   of  protec$on  of   labour,  and  violent  conflicts  arising  from  the  local  popula$on’s  grievances  are  only   a   few   examples   of   consequences   of   irresponsible   corporate   behaviour.   Tradi$onal  regulatory   mechanisms   (legal   frameworks)   oFen   fail   in   such   cases,   as   corporate   ac$vi$es  cross   na$onal   borders   and   are  hard   to   trace.  On   the  other  hand,   in  more  posi$ve  uses  of  their  power,  corpora$ons  are  increasingly  taking  on  a  sub-­‐poli$cal  role  by  serving  the  public  good  where  governments  fail.  Some$me  these  “corporate  ci$zens”  are  even  referred  to  as  quasi-­‐governmental   ins$tu$ons   and   agents   of   jus$ce.   This   interdisciplinary   workshop  provides  a  plaLorm  for  discussions  covering   themes   rela$ng   to  corporate   (ir-­‐)responsibility  and   its   global   consequences.   It   brings   together   33   scholars   from  various   countries   (Russia,  China,   Switzerland,   Belgium,   France,   Italy,   Sweden,   Netherlands,   United   Kingdom,   and  Germany),   academic   backgrounds   (economics,   sociology,   poli$cal   science,   philosophy,   law,  and  business  management)   to  present   and  discuss   state-­‐of-­‐the   art   research   related   to   the  topic.

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Workshop Goals & Keynotes

The  first  keynote  speaker   is  Prof.  Valérie  Swaen,  who   is  Professor  of  Marke$ng  and  Corporate  Social  Responsibility  at  the  Louvain  School  of  Management  (Université  catholique  de  Louvain,  Belgium)  and  at  IESEG  School   of   Management   (France).   She   studied   corporate   social  responsibility   from   different   fields   of   management   (marke$ng,  organisa$onal   behaviour,   strategy,   leadership,   and   accoun$ng),   but  her   main   research   interest   concerns   stakeholders’   reac$ons   to   CSR  (communica$on).    She  has  published  academic  papers  in  interna$onal  journals   such   as   Marke$ng   Le\ers,   Journal   of   Business   Ethics,  Interna$onal   Journal   of   Management   Reviews,   and   Management  Accoun$ng  Research,   among  others.   She  has   also   contributed   to   the  edi$on  of  various  special   issues  of   interna$onal   journals  on  the  topic  of   CSR.     In   her   keynote   speech,   she   will   first   provide   a   general  introduc$on  to  how  the  understanding  of  corporate  responsibility  and  the   role   of   private   business   in   society   has   changed   over   the   last  decades   and   which   new   challenges   arise   from   these   changes.   Then,  she  will   present   examples   from   her   own   research   that   illustrate   the  role   of   stakeholder   reac$ons   to   corporate   (ir-­‐)responsible   ac$ons   as  one  regula$ng  mechanism  of  corporate  behaviour.    

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Workshop Goals & Keynotes

The   second   keynote   speaker   is   Prof.   Diana   M.   Weinhold,   who   is  Associate  Professor  of  development  economics   in   the  Department  of  Interna$onal  Development   at   the   London  School  of   Economics   (LSE),  UK.     She   works   in   the   field   of   growth,   development,   and  environmental  economics  and  has  published  a  large  number  of  ar$cles  in   highly   ranked   interna$onal   journals.   She   is   an   expert   on   the  consequences   of   deforesta$on,   and   has   analysed,   for   example,   the  consequences  of  soybean  produc$on  in  the  Brazilian  Amazon,  land  use  and  transporta$on  costs,  and  ecological  consequences  of  conserva$on  easements.    She  is  especially  suited  to  present  one  of  the  keynotes  at  the  workshop  because  of  both  her  exper$se  and  her  mul$disciplinary  research   approaches;   she   has   collaborated   with   philosophers,  anthropologists  and  health  researchers.  In  her  keynote  speech  she  will  provide   a   general   overview  of   the   literature  on   the   consequences  of  corporate  behaviour  and  her  own  research,  primarily  based  on  the  two  ar$cles:   “Soybeans,   Poverty   and   Inequality   in   the   Brazilian  Amazon”,  with   Evan   Killick   and   Eustaquio   Reis,   World   Development,   Vol.   12,  December   2013,   and   “A   social   and   ecological   assessment   of   tropical  land  uses   at  mul$ple   scales:   the   Sustainable  Amazon  Network”,  with  Toby  A.  Gardner,  et  al.  Philosophical  Transac6ons  of  the  Royal  Society  B,   368  April   2013,   and  her  book:  The  Dynamics   of  Deforesta6on  and  Economic   Growth   in   the   Brazilian   Amazon,   with   Clive   W.J.   Granger,  Eustaquio   Reis,   Lykke   Andersen,   and   Sven   Wunder.     Cambridge  University  Press,  December    2002.  

We  are  welcoming  you  in  Bochum.  The  workshop  organisers    (Maren  M.  Michaelsen  and  Laura  Marie  Schons)  

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Workshop Participants

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Stella Wolters

Martina Shakya

Laura Marie Schons

Maren M. Michaelsen

Bu Maoling

Enrico Cerrini Anne-Kathrin Ulke

Valérie Swaen

Jos Bartels Giorgi Sulashvili Marc Hansen Robin Braun

Andreas Rühmkorf

Lisa Fehrenbach

Janina Bischoff Kathrin Böhling

Diego Murgúia Dirk C. Moosmayer

Catherine Janssen

Neil T. Ferguson

Stefanie Lemke

Sorcha MacLeod

Andreas Oldenbourg

Sabrina Scheidler Rhuks Ako

Jeroen Veldman

Diana M. Weinhold

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Workshop Program: Overview

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Time     Programme  20th  of  February  

09:00-­‐9:30   Registra$on,  Welcome,  Coffee  

09:30-­‐10:30   Keynote  1:  Valérie  Swaen  

10:30-­‐11:30   Session  1:  Roles  and  du$es  of  corpora$ons  I  

11:30-­‐11:45   Coffee  break  

11:45-­‐12:45   Session  2:  Roles  and  du$es  of  corpora$ons  II  

12:45-­‐13:45   Lunch  

13:45-­‐15:15   Session  3:  Stakeholder's  percep$ons  of  CS(I)R  I  

15:15-­‐15:30   Coffee  break  

15:30-­‐17:00   Session  4:  Stakeholder's  percep$ons  of  CS(I)R  II  

17:45-­‐19:15   Visi$ng  Bergbaumuseum  (Mining  Museum)  

19:30-­‐  open   Dinner  

 Time     Programme  21st  of  February  

09:30-­‐10:30   Keynote  2:  Diana  M.  Weinhold  

10:30-­‐11:30   Session  5:  Corporate  behaviour  and  conflicts  

11:30-­‐11:45   Coffee  break  

11:45-­‐13:15   Session  6:  Economic  and  social  consequences  of  CS(I)R  

13:15-­‐14:15   Lunch  

14:15-­‐16:00   Session  7:  Government  regula$on  of  CS(I)R  

16:00-­‐16:15   Coffee  break  

16:15-­‐18:00   Session  8:  Corporate  self-­‐regula$on  

18:00-­‐19:30   Panel  discussion  

19:30-­‐20:00   Drinks  

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Workshop Program: Sessions Day 1

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Session  1   Roles  and  duBes  of  corporaBons    I  Authors  &  Presenters:  Chris$an  Neuhäuser    &  Andreas  Oldenbourg  (TU  Dortmund,  GER)  

Title:  Social  Responsibility  and  Poli$cal  Power  of  Mul$na$onal  Corpora$ons  Abstract:    In  current  debates  on  CSR  it  is  disputed  whether  mul$na$onal  corpora$ons  do  not  only  have  a  responsibility  to  respect  human  rights  but  also  to  fulfill  them.  We  tackle  this  ques$on  philosophically  and  focus  on  the  connec$on  between  responsibility  and  power.  It  seems  reasonable  that  powerful  MNCs  bear  a  responsibility  to  fulfill  human  rights,  if  they  are  opera$ng  in  areas  of  limited  statehood,  where  the  power  of  the  state  to  fulfill  human  rights  is  considerably  diminished.  However,  we  argue  that  MNCs  should  try  first  to  strengthen  state  actors,  because  the  power  of  these  actors  can  be  controlled  democra$cally  in  turn.  Only  if  this  goal  cannot  be  reached,  do  MNCs  have  the  responsibility  to  fulfill  some  human  rights  themselves.  

Author  &  Presenter:  Janelle  Pötzsch  (RUB,  GER)  

Title:  Corporate  (ir-­‐)responsibility:  The  case  of  corporate  philanthropy    Abstract:    Corpora$ons  are  increasingly  taking  on  func$ons  which  used  to  lie  with  governments.  One  example  of  this  is  corporate  philanthropy,  i.e.  the  voluntary  financial  support  of  various  ventures  by  corporate  actors.  Although  this  communicates  the  idea  of  corpora$ons  as  responsible  ‘corporate  ci$zens’,  the  charitable  or  philanthropic  engagement  of  corpora$ons  actually  has  only  li\le  to  do  with  meaningful  corporate  responsibility.  To  illustrate  this  thesis,  I’ll  focus  on  the  poli$cal  implica$ons  of  corporate  charity.  I  will  claim  that  corporate  charity  undermines  the  basic  social  principles  of  jus$ce  and  impar$ality.  These  are  suscep$ble  to  both  the  economic  interests  as  well  as  the  financial  power  of  corporate  actors.  For  one,  firms  can  increase  their  social  acceptance  by  charitable  ac$ons,  making  it  thus  easier  to  influence  public  debates  in  their  favour  and  to  silence  possible  cri$cs.  Second,  given  the  economic  interests  of  corpora$ons,  they  will  support  mainly  causes  which  either  align  with  their  business  goals  or  have  the  effect  to  advance  their  reputa$on.  Areas  which  don’t  have  such  poten$al  are  therefore  likely  to  dry  out.  Thirdly,  due  to  the  financial  power  of  corpora$ons,  their  decision  on  whom  or  what  to  support  comes  up  to  sesng  a  poli$cal  agenda.  Consequently,  corporate  charity  enables  business  to  translate  its  financial  power  into  poli$cal  influence,  while  at  the  same  $me  conveying  a  distorted  picture  of  corporate  actors  and  their  mo$ves.  In  that  way,  it  also  works  to  impede  meaningful  reforms  of  macroeconomic  policy.    

Session  2   Roles  and  duBes  of  corporaBons    II  Author  &  Presenter:  Lisa  Fehrenbach  (RUB,  GER)  

Title:  Do  Corpora$ons  have  Posi$ve  Du$es?  –  An  Inves$ga$on  of  the  applicability  of  criteria  for  posi$ve  du$es  of  individual  actors  to  the  corporate  context  Abstract:  The  paper  is  concerned  with  posi$ve  du$es  for  corpora$ons.  It  gives  an  overview  over  the  two  possible  points  of  views.  The  shareholder  view  does  not  consider  posi$ve  du$es  relevant  for  corpora$ons.  The  stakeholder  view,  on  the  other  hand,  includes  several  approaches  and  reasons  for  posi$ve  du$es  of  corpora$ons.  Criteria  for  the  argumenta$on  in  favor  of  posi$ve  du$es  were  iden$fied.  Through  an  interview  study  the  applicability  of  criteria  for  posi$ve  du$es  from  the  individual  level  (developed  by  C.  Mieth)  to  the  corporate  context  was  analyzed.  The  five  criteria  discussed  are:  Neediness,  responsibility,  Reasonableness,  Probability  of  Success  and  Permissibility.  

Authors:  Dirk  C.  Moosmayer  and  Susannah  M.  Davis  (Nosngham  University  Business  School  China,  CHN)  Presenter:    Dirk  C.  Moosmayer    

Title:  How  European  NGOs,  Chinese  NGOs,  and  the  U.S.  Consumer  Electronics  Brand  Apple  Define  Corporate  Social  Responsibility  in  the  IT  Supply  Chain  Abstract:    We  examine  how  Apple,  interna$onal  NGOs,  and  Chinese  environmental  NGOs  discursively  construct  Apple’s  responsibility  for  condi$ons  in  its  supply  chain.  We  analyze  firm  and  NGO  reports,  interview  data,  and  media  reports  and  find  that  Apple  understands  itself  as  a  “responsible  buyer”  due  to  adherence  to  its  Supplier  Code  of  Conduct.  Chinese  environmental  NGOs  by  contrast  see  Apple  as  “enforcer”  of  this  code,  responsible  for  collabora$ng  with  civil  society  groups  to  stop  environmental  viola$ons.  Finally,  EU-­‐based  NGOs  demand  that  Apple  play  the  role  of  “good  corporate  ci$zen”  with  responsibili$es  that  extend  beyond  audi$ng  prac$ces.  We  discuss  implica$ons  for  the  ins$tu$onaliza$on  of  CSR  prac$ces  in  Chinese  supply  chains.  

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Workshop Program: Sessions Day 1

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Session  3   Stakeholders’  percepBons  of  CS(I)R  I  Authors:  Catherine  Janssen,  Valérie  Swaen  (Université  catholique  de  Louvain,  BEL),  and  Joëlle  Vanhamme  (IESEG  School  of  Management,  Erasmus  Universiteit  Ro\erdam,  NL)  Presenter:    Catherine  Janssen  

Title:  Corporate  Crises:  A  Consumer-­‐Oriented  Perspec$ve  and  their  Link  to  Corporate  Social  Responsibility  Abstract:    When  corporate  crises  surface,  companies  face  the  difficult  task  of  dealing  with  consumers’  appraisals  of  the  crisis  and  developing  appropriate  communica$on  strategies  to  manage  them.  Exis$ng  conceptualiza$ons  fail  to  reflect  consumers’  percep$ons  of  crises  adequately  though,  and  li\le  is  known  about  how  consumers’  growing  corporate  social  responsibility  (CSR)  concerns  interact  with  those  percep$ons.  This  research  draws  on  in-­‐depth  interviews  with  consumers  to  iden$fy  three  criteria  that  determine  consumers’  percep$ons  of  corporate  crisis  situa$ons  and  their  link  to  CSR:  their  relevance  to  the  consumer,  their  seriousness,  and  the  perceived  salience  of  company  profit-­‐driven  goals.  In  turn,  this  research  offers  new,  relevant  insights  for  crisis  management  research  and  prac$ces.  

Authors:  Sabrina  Scheidler,  Stefanie  Kochheim,  and  Jan  Wieseke  (RUB,  GER)  Presenter:  Sabrina  Scheidler  

Title:  The  many  faces  of  corporate  social  irresponsibility  –  an  empirical  study  on  consumers’  evalua$ons  of  the  diverse  scandal  types  and  their  protest  behavior  Abstract:    The  many  faces  of  “corporate  social  irresponsibility”  (CSI)  –  ranging  from  environmental  harm  such  as  caused  by  the  BP  oil  spill  to  the  use  of  child  labor  or  financial  fraud  -­‐  are  ever  present  in  today’s  corporate  reality.  Despite  this  evident  mul$-­‐face\ed  nature  of  real-­‐life  CSI,  no  research  to-­‐date  captures  consumers’  perceptual  differences  dependent  on  the  type  of  CSI  and  divergences  in  their  drivers  of  protest  behavior  (i.e.  boycosng  and  nega$ve  word-­‐of-­‐mouth).  This  study  draws  on  survey  par$cipants’  ra$ngs  of  their  top-­‐of-­‐mind  real  life  CSI  (n=  4,663)  on  a  broad  range  of  criteria,  such  as  severity  of  outcomes,  personal  relevance,  and  emo$onal  reac$ons.  By  analyzing  perceived  differences,  CSI  categories  were  developed  and  compared  against  their  potency  to  evoke  protest  behavior.    

Authors:  Anne-­‐Kathrin  Ulke  and  Jan  Wieseke  (RUB,  GER)  Presenter:  Anne-­‐Kathrin  Ulke  

Title:  CSR  as  a  Selling  of  Indulgences:  An  Experimental  Inves$ga$on  of  Customers’  Percep$ons  of  CSR  Ac$vi$es  Depending  on  Corporate  Reputa$on  Abstract:    The  study  empirically  examines  customers’  evalua$ons  of  corporate  credibility  as  a  reac$on  to  companies’  CSR  engagement  con$ngent  on  the  firms’  corporate  reputa$on.  Drawing  from  psychological  theories  a  conceptual  framework  is  derived  which  proposes  that  firms  with  a  bad  reputa$on  will  benefit  more  from  engaging  in  CSR  as  compared  to  those  with  a  favorable  reputa$on.  The  framework  is  put  to  test  using  a  large  (N  =  2,904),  cross-­‐industry  sample,  and  a  between-­‐subjects  experimental  design.  Results  confirm  that,  indeed,  whereas  companies  with  a  bad  reputa$on  significantly  benefit  from  CSR  in  terms  of  an  increase  in  corporate  credibility,  there  is  no  posi$ve  effect  of  CSR  for  companies  with  a  good  reputa$on.  

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Workshop Program: Sessions Day 1

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Session  4   Stakeholders’  percepBons  of  CS(I)R  II  Authors:  John  Cadogan,  and  Roumpini  Tsakona  (Loughborough  University,  UK)  Presenter:  Roumpini  Tsakona  

Title:  “Should  charity  begin  at  home?”  –An  empirical  study  of  consumer  responses  to  brands'  varying  geographic  alloca$ons  of  dona$on  budgets  Abstract:    In  our  globalized  and  interconnected  world,  companies  are  increasingly  dona$ng  substan$al  budgets  to  good  causes  all  around  the  globe,  thereby  stepping  into  government-­‐like  roles,  providing  important  public  goods.  Interes$ngly,  although  there  are  many  studies  of  consumers’  reac$ons  to  philanthropic  Corporate  Social  Responsibility  (CSR)  ac$vi$es,  past  research  on  corporate  dona$ons  has  neglected  the  ques$on  of  whether  consumers  differen$ally  reward  companies  for  geographically  varying  alloca$ons  of  dona$on  budgets,  i.e.,  dona$ng  at  home  versus  abroad.  The  paper  at  hand  remedies  this  gap  by  developing  and  empirically  tes$ng  a  conceptual  framework  of  customer  reac$ons  to  ‘ethnocentric  CSR  ac$vity’  (i.e.,  the  extent  to  which  a  brand  favors  its  own  ethnic  group  over  other  ethnic  groups  through  its  philanthropic  CSR  ac$vity).  

Authors:  Laura  Marie  Schons,  Sabrina  Scheidler  (RUB,  GER),  and  Jos  Bartels  (VU  Amsterdam,  NL)  Presenter:  Jos  Bartels  

Title:  “Tell  me  how  you  treat  your  employees!”  –  A  Field-­‐experimental  study  on  customers’  preferences  for  companies’  CSR  efforts  in  the  Employee  domain  Abstract:    In  communica$ng  their  good  deeds  to  customers,  most  companies  typically  focus  on  messages  featuring  company-­‐external  CSR  ac$vi$es  such  as  their  philanthropic  engagements.  Company  internal  CSR  prac$ces  such  as  support  for  employees  are  hardly  ever  to  be  found  in  CSR  ads.  In  this  paper,  the  authors  propose  that  customers  are  much  more  interested  in  how  companies  make  their  profits  in  the  first  place,  i.e.  how  they  treat  their  employees,  than  in  how  these  companies  decide  to  allocate  the  profits  to  company-­‐external  good  deeds.  A  large-­‐scale  field-­‐experiment  is  conducted  among  (N=5,614)  customers  of  a  large  interna$onal  retailer.  Results  indicate  that,  compared  to  philanthropic,  environmental,  or  local  community  support  messages,  messages  on  the  company’s  employee  support  ac$vi$es  elicit  the  most  posi$ve  customer  responses  not  only  in  terms  of  more  intrinsic  a\ribu$ons  of  the  company’s  mo$ves  to  engage  in  CSR,  but  also  in  terms  of  customers’  iden$fica$on  with  the  company,  and  their  real  patronage  behavior.  

Authors:  Sabrina  Scheidler,  Laura  Marie  Schons  (RUB,  GER),  and  Jelena  Spanjol  (Liautaud  Graduate  School  of  Business,  University  of  Illinois  at  Chicago,  USA)  Presenter:  Laura  Marie  Schons  

Title:  Scrooge  Posing  as  Mother  Theresa?    Exploring  the  Detrimental  Effects  of  Imbalanced  Corporate  Social  Responsibility  PorLolios  on  Internal  Customers  Abstract:  When  customers  perceive  a  firm’s  corporate  social  responsibility  (CSR)  communica$ons  and  ac$ons  to  be  incongruent,  percep$ons  of  corporate  hypocrisy  emerge  and  customers  defect.  This  research  posits  that  percep$ons  of  hypocrisy  might  also  arise  from  a  firm’s  unequal  investment  across  CSR  domains  and  within  firms’  internal  customer  base  (i.e.,  among  employees).  Through  two  studies,  we  employ  a  stakeholder-­‐informed  porLolio  approach  to  develop  predic$ons  of  CSR  porLolio  configura$on  effects  on  employee  outcomes  at  the  organiza$onal  and  individual  levels.  On  both  macro  and  micro  levels,  our  study  demonstrates  the  poten$ally  detrimental  effects  of  neglec$ng  the  internal  side  in  a  CSR  porLolio  and  thus  contributes  to  establishing  a  porLolio-­‐oriented  view  of  CSR  management.  

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Session  5   Corporate  behaviour  and  conflicts  Authors:  Neil  T.N.  Ferguson  (Stockholm  Interna$onal  Peace  Research  Ins$tute,  SWE)  and  Maren  M.  Michaelsen  (RUB,  GER)  Presenter:  Neil  T.N.  Ferguson    

Title:  Legal  Sale  for  Illegal  Use?  The  Role  of  Gun  Shops  and  Smuggling  Across  the  US-­‐Mexico  Border  Abstract:    The  ATF  research  suggests  90%  of  firearms  seized  in  Mexico  can  be  traced  to  the  USA.  Although  excessive,  frequent  use  of  this  figure  shows  the  complexity  of  accurate  es$ma$ons  and  the  importance  of  such  figures.  We  present  a  novel  approach,  measuring  latent  demand  in  the  USA  and  proximity  to  the  US-­‐Mexico  border.  Using  popula$on  thresholds  for  market-­‐entry,  we  es$mate  4.8%  of  US  weapons  sales  in  2011  were  illegally  smuggled  to  Mexico.  Considering  the  role  of  firearms  in  human  rights  viola$ons  in  Mexico,  the  ques$on  arises  about  the  frameworks  in  which  corpora$ons  can  freely  sell  products  that  are  oFen  used  to  spread  terror.    

Author  &  Presenter:  Enrico  Cerrini  (Universita  di  Siena,  ESP)  

Title:  Lean  Produc$on  versus  Flexible  Specializa$on  (1969-­‐1989):  How  Social  Conflicts  shaped  Work  Organiza$on  Abstract:    The  dominant  work  organiza$on  since  the  Second  World  War  had  been  Mass  Produc$on.  Between  the  1980s  and  the  1990s  it  was  subs$tuted  by  Lean  Produc$on,  which  was  characterized  by  produc$on  flexibility.  The  big  problem  is  that  some  authors  predicted  that  Mass  Produc$on  would  have  been  replaced  by  Flexible  Specializa$on,  which  would  have  provided  the  workers  with  greater  autonomy.  This  paper  considers  why  Flexible  Specializa$on  didn't  become  the  dominant  work  organiza$on.  It  does  it  through  an  historic  and  a  game  theore$cal  analysis.  The  paper  stresses  the  key  role  of  social  conflicts  in  the  development  of  the  different  work  organiza$ons.  

Session  6   Economic  and  social  consequences  of  C(I)R  Authors:  Wilhelm  Löwenstein,  Mar$na  Shakya,  Marc  Hansen,  and  Sanjay  Gorkhali  (RUB,  GER)  Presenter:  Mar$na  Shakya  

Title:  The  Private  Sector  as  Development  Agent?  Impacts  of  Corporate  Social  Responsibility  of  a  Private  Energy  Provider  on  Poverty  Allevia$on  in  Sri  Lanka  Abstract:    This  contribu$on  analyzes  the  welfare  effects  of  six  community-­‐based  water  projects  that  were  supported  by  a  thermal  power  plant  in  Southern  Sri  Lanka  as  part  of  the  company’s  CSR  strategy.  First,  the  water  projects  affect  households’  farm  income  via  an  “irriga$on  channel,”  i.e.  the  availability  of  irriga$on  for  agricultural  produc$on.  Second,  the  projects  have  an  indirect  effect  on  households’  non-­‐farm  income  via  a  “$me  channel,”  i.e.  the  effect  of  $me  savings  that  are  available  for  other  produc$ve  income-­‐genera$ng  ac$vi$es.  The  study  finds  a  systema$c,  posi$ve  net  income  effect  of  the  company’s  CSR  investment  via  both  channels.    

Authors:  Janina  Bischoff  and  Robin  Braun  (RUB,  GER)  Presenter:  Robin  Braun  

Title:  Corporate  Social  Responsibility  and  Corporate  Ci$zenship  in  Mexico-­‐  Adap$on  of  global  strategies  on  a  local  level  in  the  case  of  ‘Volkswagen’  Abstract:    The  paper  depicts  the  rela$on  between  Corporate  Social  Responsibility  and  Corporate  Ci$zenship  in  Mexico  using  the  example  of  the  German  automobile  manufacturer  Volkswagen.  From  the  perspec$ve  of  an  important  mul$na$onal  enterprise  with  a  long  history  in  the  field  of  research,  the  paper  highlights  the  transfer  of  a  global  CSR  strategy  to  local  frameworks.  The  analysis  of  the  conducted  expert  interviews  illustrates  that  on  the  one  hand,  CSR  in  Mexico  is  dominated  by  the  influence  of  interna$onal  actors,  driven  by  business  interest  and  less  affected  by  transna$onal  work  arrangements.  On  the  other  hand,  specific  local  factors  have  an  impact  on  the  outcome  of  CSR  programs,  which  results  in  a  characteris$c  focus  of  mexican  CSR  on  Corporate  Ci$zenship  ac$vi$es.    

Authors:  Stella  Wolters  and  Anica  Zeyen  (Friedrich-­‐Alexander  Universität  Erlangen-­‐Nürnberg,  GER)  Presenter:  Stella  Wolters  

Title:  CSR  in  the  extrac$ve  industries  and  its  effect  on  mining-­‐affected  communi$es  in  developing  countries:  A  mul$ple  case  study  Abstract:    A  mul$ple  case  study  of  exis$ng  empirical  work  (case  studies)  in  the  extrac$ve  industries  is  conducted  in  order  to  generate  a  deeper  understanding  of  the  prac$ce  of  CSR  and  its  impact  on  local  mining  communi$es.  In  par$cular,  we  focus  on  the  consequences  (both  posi$ve  and  nega$ve)  of  foreign  companies  that  take  over  government  tasks  such  as  building  hospitals  or  local  infrastructures  such  as  schools  and  roads.  Moreover,  our  analysis  draws  a  clearer  picture  of  the  current  state  of  knowledge  regarding  mechanisms,  challenges  of  CSR  in  an  extrac$ve  industries  context  as  well  as  on  poten$al  reasons  for  mismanagement  across  cases.  

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Session  7   Government  regulaBon  of  corporate  behaviour  Authors:  Rhuks  Ako  and  Eghosa  Ekhator  (University  of  Hull,  UK)  Presenter:  Rhuks  Ako    

Title:  The  Roles  of  the  African  Commission  on  Human  and  Peoples  Rights  in  the  Regula$on  of  Mul$na$onal  Corpora$ons  in  Nigeria  Abstract:    The  paper  examines  interna$onal  mechanisms  in  the  form  of  con$nental/regional  apparatuses  that  are  veritable  tools  for  the  regula$on  of  MNCs.  It  concentrates  on  the  situa$on  in  Africa,  where  the  MNCs  are  believed  to  be  free  of  effec$ve  regula$on  as  na$ons  scramble  to  a\ract  foreign  investment  and  revenues  to  boost  their  economic  development  indices.  Specifically,  the  paper  considers  the  poten$al  for  the  African  Commission  of  Human  and  People’s  Rights  (ACHPR)  to  provide  some  measure  of  regula$on  over  MNCs.  This  paper  aims  to  examine  the  role  of  this  ins$tu$on  thus  far  in  regula$ng  MNC  opera$ons  on  the  con$nent  as  the  discourse  on  the  need  to  effec$vely  regulate  these  corpora$ons  interna$onally  con$nues  unabated.    

Authors:    Kathrin  Böhling  (TU  München,  GER)  and  Diego  I.  Murguía  (Wuppertal  Ins$tut  für  Umwelt,  Klima,  Energie  GmbH,  GER)  Presenter:  Kathrin  Böhling    

Title:  Sustainability  repor$ng  to  avoid  governmental  regula$on?  (Counter-­‐)Evidence  from  Argen$na’s  metal  mining  sector  Abstract:    We  look  at  Argen$na’s  mining  sector  to  study  corporate  (ir-­‐)responsibility  in  the  globalized  market  of  minerals  extrac$on.  Our  qualita$ve  research  centers  on  the  country’s  flagship  copper,  gold  and  molybdenum  open  pit  mine  Minera  Alumbrera  which  seems  to  take  on  a  sub-­‐poli$cal  role  by  promo$ng  to  serve  the  public  good  while  regulatory  oversight  of  the  conflic$ve  mining  opera$ons  through  the  public  agency  in  place  fails.  The  consor$um’s  sustainability  repor$ng  prac$ce  plays  an  important  role  here.  We  propose  that  GRI-­‐based  repor$ng  has  been  used  by  the  Alumbrera  mining  consor$um  as  a  mechanism  for  a  corporate-­‐centred  resource  governance;  it  consolidates  the  growing  authority  of  the  private  sector  in  the  region  while  minimizing,  at  some  point  perhaps  overtaking,  the  role  of  the  state  in  enforcing  environmental  regula$ons.  

Author  &  Presenter:  Stefanie  Lemke  (Universität  Hohenheim,  GER)  

Title:  The  promo$on  of  corporate  responsibility  by  lawyers:  the  (im)possible  mission  to  implement  legal  ethics  on  business  and  human  rights  within  the  legal  professions?  Abstract:    In  a  period  of  serious  human  rights  viola$ons  commi\ed  by  mul$na$onal  businesses  lawyers  can  play  a  key  role  to  address  the  corporate  (ir-­‐)responsibility.  This  is  demonstrated  by  the  a\empt  of  several  bar  associa$ons  around  the  globe  to  implement  the  United  Na$ons  Guiding  Principles  on  Business  and  Human  Rights  (UNGPs)  within  the  legal  professions.  Taking  into  account  that  lawyers  play  an  essen$al  role  in  enhancing  jus$ce  and  human  rights  through  the  provision  of  legal  services,  there  is  no  doubt  that  legal  professionals  can  have  a  strong  influence  on  the  prac$cal  impact  of  this  (non-­‐binding)  UN  framework.  Hence,  this  paper  proposal  looks  at  the  various  approaches  to  implement  the  UNGPs  within  the  legal  profession  and  discusses  the  essen$al  role  of  lawyers  to  promote  the  corporate  responsibility  to  respect  human  rights.  

Author  &  Presenter:  Ricarda  Roesch  (Friedrich-­‐Alexander  Universität  Erlangen-­‐Nürnberg,  GER)  

Title:  Considering  Emancipatory  Responses  to  Corporate  Irresponsibility  -­‐  The  Poten$al  of  the  Right  to  Free,  Prior  and  Informed  Consent  (FPIC)  in  Sub-­‐Saharan  Africa  Abstract:    It  is  oFen  argued  that  the  par$cipa$on  of  the  local  popula$on  could  be  a  way  of  addressing  the  problem  of  corporate  irresponsibility  in  the  Third  World.  This  essay  examines  the  emancipatory  poten$al  of  Free,  Prior  and  Informed  Consent  (FPIC)  for  Sub-­‐Saharan  Africa.  Due  to  the  Western-­‐centrism  of  most  scholarly  works  and  NGO  ac$vi$es  on  corporate  irresponsibility  a  different  approach  that  seeks  to  present  the  Third  World  as  an  equal  and  capable  actor  will  be  taken.  The  origin  of  FPIC  is  historically  analyzed  as  well  as  whether  an  African  appropria$on  of  the  concept  has  occurred.  Moreover,  the  limits  of  a  rights-­‐based  approach  to  corporate  irresponsibility  in  Africa  will  be  assessed  and  whether  FPIC  could  become  a  workable  solu$on  for  tackling  the  problem  on  a  larger-­‐scale  level.  

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Session  8   Corporate  self-­‐regulaBon  Author  &  Presenter:  Andreas  Rühmkorf  (University  of  Sheffield,  UK)  

Title:  Promo$ng  Corporate  Social  Responsibility  in  global  supply  chains:  Towards  a  hybrid  regulatory  approach  Abstract:    This  paper  will  discuss  the  promo$on  of  CSR  in  global  supply  chains  from  a  legal  perspec$ve.  It  will  show  why  the  exis$ng  private  governance  approaches  to  CSR,  based  on  codes  of  conduct,  have  failed.  The  paper  will  discuss  two  ini$a$ves  that  were  developed  aFer  the  2013  Rana  Plaza  building  collapse:  The  Accord  on  Factory  and  Building  Safety  and  the  Alliance  for  Bangladesh  Worker  Safety.  The  paper  will  then  develop  a  hybrid  model  for  a  more  effec$ve  system  of  promo$ng  CSR  in  global  supply  chains  which  would  combine  different  regulatory  techniques  such  as  public  and  private  law,  soF  and  hard  law.  

Authors:  Jeroen  Veldman  and  Hugh  Willmo\  (Cardiff  Business  School,  UK)  Presenter:  Jeroen  Veldman  

Title:  The  UK  Code  of  Governance  and  Interna$onal  SoF  Law  Abstract:    There  is  a  wide  recogni$on  that  corpora$ons  present  a  specific  type  of  business  representa$on  and  that  the  understanding  of  this  specific  type  of  business  representa$on  in  disciplinary  domains  like  law,  economics,  and  more  applied  domains  like  corporate  governance  has  large  effects  in  terms  of  structuring  the  domain  of  possibility  for  corporate  behaviour.  In  this  paper,  we  focus  specifically  on  the  adop$on  in  worldwide  codes  of  corporate  governance.  We  argue  that  such  ‘soF  law’  models  of  regula$on  are  based  on  a  hegemonic  rendering  of  the  corporate  form,  which  relates  to  highly  problema$c  methodological  and  ontological  assump$ons.  This  perspec$ve  and  its  embedding  in  codes  of  governance,  we  argue,  is  centrally  implicated  in  the  defence  of  a  specific  no$on  of  poli$cal  economy  and  paves  the  way  for  a  par$cular  division  of  wealth  and  power  worldwide.  

Author  &  Presenter:  Sorcha  MacLeod  (University  of  Sheffield,  UK)  

Title:  Socialisa$on  and  Internalisa$on  of  Human  Rights  in    Private  Security  Companies:  Towards  ‘Human  Rights  Preparedness’  Abstract:    In  the  absence  of  interna$onal  legal  regula$on  of  Private  Security  Companies  there  has  been  a  dis$nct  move  towards  using  what  the  UK  government  has  termed  ‘robust  regula$on  and  monitoring’  through  the  crea$on  of  the  Interna$onal  Code  of  Conduct  for  Private  Security  Providers  (ICoC)  and  a  mul$stakeholder  oversight  body,  namely,  the  Interna$onal  Code  of  Conduct  Associa$on  (ICoCA).  The  ICoC  and  ICoCA  seek  to  ensure  blanket  improvement  of  PSC  industry  standards,  including  respect  for  and  compliance  with  human  rights  standards,  through  the  use  of  a  voluntary,  risk-­‐based,  cer$fica$on  or  audit  process  with  combine  governmental,  civil  society  and  industry  oversight.  This  paper  contends  that  what  is  being  witnessed  in  this  recent  PSC  standard-­‐sesng  and  the  cer$fica$on  processes  advocated  is  a  shiF  towards  norm-­‐internalisa$on  or  socialisa$on  of  human  rights  as  a  means  of  effec$ng  behavioural  change  within  these  companies.  It  outlines  some  of  the  empirical  findings  of  a  PSC  research  project  and  considers  the  extent  to  which  the  cer$fica$on  or  audit  approach  to  regula$on  is  effec$ve  in  ensuring  human  rights  compliance.  It  also  contemplates  what  insights  the  project  findings  might  provide  for  those  seeking  to  regulate  human  rights  compliance  in  other  business  sectors.  

Author  &  Presenter:  Katja  Lepper  (EBZ  Business  School,  Bochum,  GER)  

Title:  Co-­‐opera$ve  Non-­‐Financial  Repor$ng  –  A  Chance  to  Be\er  Opera$onalise  CSR?  Abstract:    Though  Corporate  Social  Responsibility  (CSR)  has  been  subject  to  discussions  in  the  literature  for  over  60  years,  a  clear  and  unique  defini$on  does  not  exist.  This  is  especially  true  for  social  aspects  of  CSR,  resul$ng  in  difficul$es  regarding  their  opera$onalisa$on  and  consequently  their  control  and  regula$on.  Whether  exis$ng  sustainability  and  CSR-­‐repor$ng  standards  are  able  to  fully  capture  the  social  dimension  is  ques$onable.  Co-­‐opera$ves  face  a  similar  problem.  As  they  support  their  members  by  providing  them  with  goods  and  services,  this  support  can  hardly  be  measured  using  financial  indicators  only.  Various  co-­‐opera$ve  approaches  to  capture  non-­‐financial  aspects  have  been  developed.  It  can  be  shown  that  these  concepts  hold  great  poten$als  for  the  further  development  of  exis$ng  social  repor$ng  standards  and  guidelines  which  could  expand  companies’  accountability  and  -­‐  consequently  -­‐  their  behaviour  in  accordance  to  CSR.  

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Panel Discussion

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On  day  2  of   the  workshop  we  will   conclude  with  a  panel  discussion  concerning   the   following  leading  ques$ons:      1.  The  changing  role  of  corpora$ons  and  their  responsibili$es  in  a  global  society:  how  is  the  

understanding  of   CSR   changing   and  which   core  ques$ons   should   lead   the   future   academic  

debate?  

Lead  discussant:  Chris6an  Neuhäuser,  Ruhr  University  Bochum  

2.  Are  corporate  development  projects  effec$ve  and  do  they  represent   (adequate)   tools   to  

compensate  for  reckless  business  ac$vi$es?  

Lead  discussant:  Diana  M.  Weinhold,  LSE  

3.  In  how  far  does  the  ‘regula$on  vacuum’  of  MNC  behaviour  really  exist  and  who  should  be  

in  charge  of  regula$on;  governments,  companies,  NGOs,  or  consumers?    

Lead  discussant:  Valérie  Swaen,  Université  Catholique  de  Louvain  

4.  What  do  we  know  and  where  do  we  go?  The  role  of  C(I)RC  in  research  and  teaching  

Lead  discussant:  Michael  Roos,  Ruhr  University  Bochum  

Open  discussion  

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Social Program

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AFer   the   first   day‘s   presenta$ons   we   will   take   you   to   one   of   the   most   important   sites   of  Bochum:  The  Deutsches  Bergbaumuseum  (German  Mining  Museum).    The  Deutsches  Bergbaumuseum  Bochum  offers  extensive  insights  into  the  worldwide  mining  of  all   mineral   resources   from   prehistoric   $mes   to   the   present   day.   Its   exhibits   are   not   only  technological,   but   also   include   a   wide   range   of   mineralogical   specimens   and   unique   objects  from  history  and  art  history.  This  makes  it  the  most  important  mining  museum  in  the  world  and,  at   the   same  $me,  a  highly   regarded   research   ins$tu$on   for  mining  history.  Exhibi$ons  above  ground  and  a  faithfully  reconstructed  visitor  mine  underground  offer  visitors  an  insight  into  the  world  of  mining.  As  an  added  a\rac$on,   the  headframe  provides  a   fantas$c  view  of  Bochum  and  the  Ruhr.    A  series  of  exhibi$ons  deals  with  the  various  different  technologies  used  in  the  mining  industry  to   extract,   transport   and   u$lise   the   coveted   mineral   resources.   The   main   focus   is   on  underground  mining,  but  surface  mining,  borehole  mining  and  marine  mining  are  also  covered.      In  addi$on  to  the  actual  mining  engineering,  separate  sec$ons  of  the  exhibi$on  are  concerned  with  the  processing  and  refining  of  raw  materials,  e.g.  by  briquesng  or  coking.  

AFer   the   visit   to   the   museum   we   will   all   have   dinner   at   the   Restaurant   TAPAS,   which   is  located   in   the   middle   of   the   „Bermuda   Triangle“,   the   centre   of   Bochum‘s   nightlife.   The  restaurant  offers  a  wide  range  of  culinary  op$ons  including  vegetarian  and  vegan  meals.    

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Area Map

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Campus Map

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Workshop  Venue  Room:  ID04/471  &  ID  04/459    

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Bochum City Maps

Ruhr  University  Bochum  

Main  sta$on  (Hbf)  

Bergbau-­‐museum  

You  can  take  the  U35  subway  from  the  University  to  the  main  sta$on  as  well  as  to  

Bergbaumuseum  

To  get  from  the  Bergbaumuseum  to  the  Restaurand  TAPAS  you  can  either  walk  or  take  the  subway  

back  to  main  sta$on  

If  you  get  lost,  contact    Maren  M.  Michaelsen  +491777988969