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INTERNATIONAL ENTERPRISE SINGAPORE
Beyond Singapore:
Information on this slide is confidential and strictly for use by IE Singapore officers only. It should not be used or referred to by third parties without prior written consent from IE Singapore.
Joey Chua
Advisory and Information Resources Division
(AIRD)
Enterprise Services Group (ESG)
26 Nov 2009
Beyond Singapore: Partnering IE Singapore
• Developing Singapore’s external economic wing:IE SINGAPORE
• Inward investment and overall development of the enterprise ecosystem in Singapore : EDB
Singapore’s Economic Development
Information on this slide is confidential and strictly for use by IE Singapore officers only. It should not be used or referred to by third parties without prior written consent from IE Singapore.
ecosystem in Singapore : EDB
• Increase productivity of domestic non-tradable sector : SPRING
• Fostering world-class scientific research and nurturing scientific talent to develop a vibrant knowledge based Singapore A*STAR
1
IE Singapore’s Mission & Vision
Our Vision
A thriving business hub with
globally competitive enterprises
and leading international traders
Information on this slide is confidential and strictly for use by IE Singapore officers only. It should not be used or referred to by third parties without prior written consent from IE Singapore.
Our Mission
To promote overseas growth of
Singapore-based enterprises
and international trade
1
IE’s Twin Roles: International trade and Internationalisation
Mission
To promote
Domestic
Exports of
Goods
Re-Exports
of Goods
Information on this slide is confidential and strictly for use by IE Singapore officers only. It should not be used or referred to by third parties without prior written consent from IE Singapore.
To promote
overseas growth of
Singapore-based
enterprises and
international trade
IE’s Twin Roles
Overseas
Investments
Export of
Services
Offshore
Trade
“3C” Framework of Assistance
CompetencyThe set of firm-level business capabilities that would help companies overcome competition in the long-term
Connections
Information on this slide is confidential and strictly for use by IE Singapore officers only. It should not be used or referred to by third parties without prior written consent from IE Singapore.
ConnectionsPlatforms for companies to establish their global linkages and networks
CapitalAccess to funding and financial resources
COMPETENCY
Information on this slide is confidential and strictly for use by IE Singapore officers only. It should not be used or referred to by third parties without prior written consent from IE Singapore.
COMPETENCY
To help build robust competencies to overcome competition, and help to establish an intimate network of global connections.
Competency
• Advisory Centre
• iadvisory Programme
Information on this slide is confidential and strictly for use by IE Singapore officers only. It should not be used or referred to by third parties without prior written consent from IE Singapore.Information on this slide is confidential and strictly for use by IE Singapore officers only. It should not be used or referred to by third parties without prior written consent from IE Singapore.
• iadvisory Programme
• iCDP
� Market Feasibility Studies, Overseas
Marketing Office
• Exporter Development Programme
IE Singapore Advisory Centre
Information on this slide is confidential and strictly for use by IE Singapore officers only. It should not be used or referred to by third parties without prior written consent from IE Singapore.
• Complimentary Access for all local companies & individuals
• Interactive sessions: IE Consultants and Partners are there to provide advisory service
• Comprehensive Information: Info Resources and ieShop
To provide Singapore-based companies with a
comprehensive range of know-how to expand overseas
Objective
Provides support in foreign markets
global onsiteOn key markets with 1-1 advisory clinics
Programme
Information on this slide is confidential and strictly for use by IE Singapore officers only. It should not be used or referred to by third parties without prior written consent from IE Singapore.
meetingsGovernment resources & programmes for overseas
expansion
.com.sgProvides instant access to
international experts
Comprehensive industries & market information
Information Resources
iadvisory Portal: Expert-Matching Function
Information on this slide is confidential and strictly for use by IE Singapore officers only. It should not be used or referred to by third parties without prior written consent from IE Singapore.
Type your question in the Question Box, you may also
attached relevant document.
My company main business dealing with chemical. Would like to set up and register for a company on a wholly owned status for business trading in China. What are the requirements.
iadvisory Portal: Expertise
Pre-Entry Exporting Market ExplorationMarket Entry
Market ImplementationMarket Expansion
Export Advisory
Market Entry
MarketSetupServices
Expansion Financing
Int’l Cert Int’l LawInt’lMarketingBranding
ManpowerDesign Services
Int’l IT
General Export Advice
Logistics support
General Export Market Research
Competitor Analysis
Basic Business Assessment
Business Partner Selection
Trade credit financing options
Working Capital
FMCG
Food Related e.g HAACP
Int’l IP Protection
Int’l Arbitration
Cross Border
Int’l Brand Audit
Int’l Brand Positioning
Int’l Brand Architecture
Int’l HR systems and policies
Management & Organisation
New Product Design
R&D
Infrastructure Development
Soft development
Over 200 iadvisors
Information on this slide is confidential and strictly for use by IE Singapore officers only. It should not be used or referred to by third parties without prior written consent from IE Singapore.
Customs regulations
Customs clearance facilitation
Distribution services
Basic Partner Background Check
FTA Tariff Savings Analysis
Export incentives
Customer Survey
Market Assessment
Market Entry Strategy
Market Expansion Strategy
Market Sizing
Professional Services
Strategic Partnership Assessment
Value Chain Analysis
Corporate structuring overseas
Selection
Company Set Up
Export Support Services
IT/CRM Services
Franchising Set Up
License Facilitation
Local Recruitment/HR
Service Provider Support
Site Selection Support
Temporary Office Facility
Marketing/Customer Representation
Project Lead Generation
Investment incentive advisory
1-1 business matching
Project Financing
Private Equity Fund-Raising
Financial Restructuring/ Strategy
Overseas Funding Raising & Refinancing
Strategy
M& A Due Diligence
M&A Valuation
Raising funds from private equity market
or financial institutions
Financial Crisis management
Tax planning for cross-border investments
and transaction
Acquisition & Strategic Investments
Medical Related
Professional Services
Industrial Products
Environmental products and
services
Cross Border Transaction
Int’l Estate Planning
Int’l Trade /Investment Disputes
M&A
Energy & Infrastructure
Int’l Shipping
Competition & Antitrust
Chemical
Int’l Environment / Health/Safety
Int’l Brand Architecture
Int’l Brand Alignment
Int’l Brand Expression
Int’l Brand Tracking
Int’l Brand Valuation
Int’l Marketing
Organisation development
Sourcing
Training
Consultancy
Int’l business enablers
iadvisory Portal: Expertise
An initiative by IE Singapore to link Singapore companies with global know-how for overseas expansionPrivate and confidential – The content is classified as property of IE Singapore.
Wai Chengg-RC Awareness 26 Apr 2006Make appointments with Partners at the AC
www.iesingapore.com/advisorycentre
Information on this slide is confidential and strictly for use by IE Singapore officers only. It should not be used or referred to by third parties without prior written consent from IE Singapore.
Promoting overseas growth and international tradeInformation on this slide is confidential and is strictly for use by IE Singapore officers only. It should not be used or referred by third parties without prior consent from IE Singapore
Wai Chengg-RC Awareness 26 Apr 2006
To provide Singapore-based companies with a
comprehensive range of know-how to expand overseas
Objective
Provides support in foreign markets
global onsiteOn key markets with 1-1 advisory clinics
Programme
Information on this slide is confidential and strictly for use by IE Singapore officers only. It should not be used or referred to by third parties without prior written consent from IE Singapore.
Promoting overseas growth and international tradeInformation on this slide is confidential and is strictly for use by IE Singapore officers only. It should not be used or referred by third parties without prior consent from IE Singapore
meetingsGovernment resources & programmes for overseas
expansion
.com.sgProvides instant access to
international experts
Comprehensive industries & market information
Information Resources
Wai Chengg-RC Awareness 26 Apr 2006
Date Event
2 27 Feb iadvisory Laos-Cambodia
3 26 Mar iadvisory Netherlands
4 22 Apr iadvisory Vietnam
5 5 May iadvisory Africa
6 28 May iadvisory Exporters’
Seminars Series 2009
iadvisory Market Seminars offer:
i)Case studies of Spore companies in the market
iadvisory Market Seminars offer:
i)Case studies of Spore companies in the market
iadvisory Seminars Series
Information on this slide is confidential and strictly for use by IE Singapore officers only. It should not be used or referred to by third parties without prior written consent from IE Singapore.
Promoting overseas growth and international tradeInformation on this slide is confidential and is strictly for use by IE Singapore officers only. It should not be used or referred by third parties without prior consent from IE Singapore
6 28 May iadvisory Exporters’
7 17 Jun iadvisory Russia
8 14 Jul iadvisory India
9 22 Jul iadvisory Brazil
10 25Aug iadvisory China
11 9 Sep iadvisory Mexico
12 16 Sep iadvisory Ghana and Nigeria
13 28 Oct iadvisory Middle East
14 25 Nov iadvisory Indonesia
companies in the market
ii)Nuts and bolts advice of doing business in the market
iii)1-1 Business Clinics with the seminar speakers
companies in the market
ii)Nuts and bolts advice of doing business in the market
iii)1-1 Business Clinics with the seminar speakers
Wai Chengg-RC Awareness 26 Apr 2006
To provide Singapore-based companies with a
comprehensive range of know-how to expand overseas
Objective
Provides support in foreign markets
global onsiteOn key markets with 1-1 advisory clinics
Programme
Information on this slide is confidential and strictly for use by IE Singapore officers only. It should not be used or referred to by third parties without prior written consent from IE Singapore.
Promoting overseas growth and international tradeInformation on this slide is confidential and is strictly for use by IE Singapore officers only. It should not be used or referred by third parties without prior consent from IE Singapore
meetingsGovernment resources & programmes for overseas
expansion
.com.sgProvides instant access to
international experts
Comprehensive industries & market information
Information Resources
• RSM’s network of 732 international offices provides complementary initial advice to Singapore companies looking to expand overseas
1-to-1 Advisory Support for Singapore Companies
• RSM complements the support of IE’s
MOU between IE Singapore & RSM International
• RSM complements the support of IE’s overseas offices
• Reliable source to better assist Singapore companies overseas
In-market Assistance
• RSM lends their tax and market set-up expertise through various channels such as iadvisory seminars, iadvisory Portal and direct referrals,
Tax & Market Set-up
Expertise
To provide Singapore-based companies with a
comprehensive range of know-how to expand overseas
Objective
Provides support in foreign markets
global onsiteOn key markets with 1-1 advisory clinics
Programme
meetingsGovernment resources & programmes for overseas
expansion
.com.sgProvides instant access to
international experts
Comprehensive industries & market information
Information Resources
Wai Chengg-RC Awareness 26 Apr 2006
Information Resources: Online/Print Resources
Market Information Industry InformationCompany Information/ Business Contacts
• Business Monitor • CEIC Economic Database CEI (China Economy)• Devex• EIU• Lexis Nexis• Projects Today
• Business Insights• Business Monitor• Lexis Nexis• OneSource• Stat-USA• Zawya Business Intelligence
• Kompass Online• LexisNexis (Company Dossier)
• Interdata Export Leads• OneSource• Business Monitor• Zawya Business Intelligence (Africa & Middle East)
Information on this slide is confidential and strictly for use by IE Singapore officers only. It should not be used or referred to by third parties without prior written consent from IE Singapore.
Promoting overseas growth and international tradeInformation on this slide is confidential and is strictly for use by IE Singapore officers only. It should not be used or referred by third parties without prior consent from IE Singapore
• Projects Today• RGE Monitor• RiskQuant Diamond• STAT-USA• Zawya Business Intelligence (Africa & Middle East)
(Africa & Middle East)
Trade StatisticsTrade Regulations & Tariff Rates
• ITC Trade Analysis Tools: Market Access Map
• Statlink• ITC TradeMap • UN Comtrade• World Trade Atlas
News & Online Journals
• LexisNexis• The McKinsey Quarterly• OneSource• Zawya Business Intelligence
Wai Chengg-RC Awareness 26 Apr 2006
Internationalisation Capability Development Program : iCDP
Market Feasibility Study
• - Engaging Consultant to do market research
• Identify market
Overseas Marketing Office
• Establish a representative office in a new market to do business development and
Branding
• Engage a 3rd party consultant to do a brand strategy
• Use the strategy to
Information on this slide is confidential and strictly for use by IE Singapore officers only. It should not be used or referred to by third parties without prior written consent from IE Singapore.
Promoting overseas growth and international tradeInformation on this slide is confidential and is strictly for use by IE Singapore officers only. It should not be used or referred by third parties without prior consent from IE Singapore
• Identify market competitors, partners
• Establish if feasible to go into new market.
development and marketing
• Use this platform to increase sales from the new market
• Use the strategy to build brand values, establish your brand architecuture, brand position
• Align your brand in the different markets
Wai Chengg-RC Awareness 26 Apr 2006How to tap on iCDP?
Criteria:
1. Singapore-based company with clear internationalisationplan
2. Turnover: Minimum S$500,000
3. Total Business Spending: Minimum S$250,000 for each of the last 3 years
Information on this slide is confidential and strictly for use by IE Singapore officers only. It should not be used or referred to by third parties without prior written consent from IE Singapore.
Promoting overseas growth and international tradeInformation on this slide is confidential and is strictly for use by IE Singapore officers only. It should not be used or referred by third parties without prior consent from IE Singapore
the last 3 years
4. Paid-up Capital: Minimum S$50,000
5. Managerial Staff: Minimum 3
Call our Customer Service Officer at 1800- IESPORE
Call our Customer Service Officer at 1800- IESPORE
Prepare Internationalisation
Business Plans
Prepare Internationalisation
Business Plans
Meet with our IE Officers to share
your plans
Meet with our IE Officers to share
your plans
The Exporter Development Programme (EDP) provides a holistic & structured customisedprogramme to help promising SMEs to develop export competency and be equipped with asustained and systematic approach to penetrate overseas markets.
Key Features
3 components span across
5-7 months
Export strategy planning
Export training course
IE subsidises 70% of export coaching fees
IE supports 70% of course fees for up to
Competency – EDP
5-7 months
For Singapore-based companies
Overseas market visit
IE supports 70% of course fees for up to 2 persons per company
IE supports supports 70% return airfare on economy, accommodation and common costs
Interested companies please complete the ExportReadiness Assessment (ERA) online athttp://edpw.iesingapore.gov.sg
CONNECTIONS
Information on this slide is confidential and strictly for use by IE Singapore officers only. It should not be used or referred to by third parties without prior written consent from IE Singapore.
CONNECTIONS
Abu Dhabi
Chennai
Doha
Dubai
Frankfurt
Jeddah
Bangkok
Beijing
Chengdu
Chongqing
Dalian
Guangzhou
Hanoi
Ho Chi Minh
Hong Kong
Connections - IE Singapore’s Global Network
Santiago
Jeddah
London
Moscow
Mumbai
New Delhi
Stockholm
Jakarta
Kuala Lumpur
Qingdao
Seoul
Shanghai
Taipei
Tokyo
Xi’an
Sydney
New York
Mexico City
Sao Paulo
SINGAPORESINGAPORE
Los Angeles
Information on this slide is confidential and strictly for use by IE Singapore officers only. It should not be used or referred to by third parties without prior written consent from IE Singapore. •24
AustraliaJul 2003
USJan 2004
Singapore’s Network of FTAs
ASEANJan 1993
New ZealandJan 2001
JapanNov 2002
* EFTA - Switzerland, Liechtenstein, Norway,
Iceland, Jan 2003
In Force
Connections - Singapore’s Network of FTAs
JordanAug 2005
IndiaAug 2005
* EFTA: Europe Free Trade Association
S. KoreaMar 2006
** TPSEP - Brunei, Chile, New Zealand May 2006
PanamaJul 2006
ASEAN-China, (Trade in Goods) Jul 2005
(Trade in Services) Jul 2007
ASEAN-Korea,(Trade-in-Goods) Jun 2007
** TPSEP: Trans-Pacific Strategic Economic Partnership Agreement
6
ChinaJan 2009
ASEAN-Japan (Trade-in-GoodsJan 2009
Singapore’s Network of FTAs
Signed / Concluded
ASEAN-Korea (Services)Nov 2007
GCCDec 2008
PeruMay 2008
Connections - Singapore’s Network of FTAs
Undergoing Negotiations
PakistanCanada ASEAN-China (Investment)
ASEAN-Korea (Investment)
ASEAN-India (Trade-in-Goods)Expected to be signed at forthcoming ASEAN Summit
ASEAN-New Zealand & AustraliaExpected to be signed at forthcoming ASEAN Summit
Ukraine
ASEAN-Japan(Services & Investment)
ASEAN-India(Services & Investment)
Costa Rica
Find out more about FTAs
Information on this slide is confidential and strictly for use by IE Singapore officers only. It should not be used or referred to by third parties without prior written consent from IE Singapore.
www.iesingapore.com/fta
CAPITAL
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CAPITAL
Schemes Available for Cross-Border Financing
InternationalisationFinance Scheme
Enterprise Fund
INTERNATIONALISATION
To enable companies to expand overseas presence and footprints abroad via project and asset financing
Information on this slide is confidential and strictly for use by IE Singapore officers only. It should not be used or referred to by third parties without prior written consent from IE Singapore.
Loan Insurance Scheme
Export Coverage Scheme
INTERNATIONAL TRADE
To support companies’ trading needs via access to trade facilities and trade credit insurance coverage
Internationalisation Finance (IF) Scheme
Government assisted financing program to help Singapore-based
companies expand overseas by enabling their access to…
Asset Based Financing (ABF)
� Purchase fixed assets
Structured Loan (SL)
� Project financing loan
Banker’s Guarantee (BG)
� Issuance of guarantee
Information on this slide is confidential and strictly for use by IE Singapore officers only. It should not be used or referred to by third parties without prior written consent from IE Singapore.02
� Purchase fixed assets (used or new) for use overseas•Purchase/Construction of factories overseas•Finance renovation and furnishing expenses for retailers
� Project financing loan•Finance working capital expenses of secured overseas secured overseas
projects or confirmed projects or confirmed sales orderssales orders
•• Can be on revolving or non-revolving basis
� Issuance of guarantee facilities for secured secured overseas projects oroverseas projects or
confirmed sales confirmed sales
ordersorders• Examples include advance payment guarantees,performanceguarantees, tender/bid bond guarantees
… by increasing PFIs’ willingness to lend to you with IE co-sharing default risk
� Conduct Credit
GovernmentParticipating Financial
Institutions
Bears 80% of net loss*
Bears 20% of net loss
Information on this slide is confidential and strictly for use by IE Singapore officers only. It should not be used or referred to by third parties without prior written consent from IE Singapore.
Final Approval
of Loan
� Conduct Credit
Assessment
� Disburse Loan
� Process,
Administer and
Monitor Loan
*Enhancements will be valid from 1 December 2008 till 31 January 2010
Your Company Can Approach the Participating Financial Institutions Directly for IF Scheme Facilities
Applications must be made on prescribed forms available from the Participating Financial Institutions (PFIs) and submitted directly to them.
* IF Scheme application subject to approval by PFIs
Information on this slide is confidential and strictly for use by IE Singapore officers only. It should not be used or referred to by third parties without prior written consent from IE Singapore.
Schemes Available for Cross-Border Financing
InternationalisationFinance Scheme
Enterprise Fund
INTERNATIONALISATION
To enable companies to expand overseas presence and footprints abroad via project and asset financing
Information on this slide is confidential and strictly for use by IE Singapore officers only. It should not be used or referred to by third parties without prior written consent from IE Singapore.
Loan Insurance Scheme
Export Coverage Scheme
INTERNATIONAL TRADE
To support companies’ trading needs via access to trade facilities and trade credit insurance coverage
Enterprise Fund Provides Alternative Financing for Companies Underserved by Market
Key Players
Target Companies
Funding Objectives
Sponsor Investors
• IE Singapore • Asset-Light Companies
• Capital for
oversea expansion
Information on this slide is confidential and strictly for use by IE Singapore officers only. It should not be used or referred to by third parties without prior written consent from IE Singapore.
Holdings
• Hong Leong
Finance
Fund Manager
Crest Capital
Partners
• Asset-Light Companies (eg. services, knowledge
intensive)
• Non-High Tech Businesses• Private Companies• Profitable for at least last 1 year
• Positive cash flow generation track record
• Sound management team
oversea expansion
• Project-based
financing
Your Company Can Apply Directly To Crest Capital For Investment by Enterprise Fund
Fund Manager:
Register interest and provide:
• Brief description of business
• Brief company background
• Audited financials for last 3 years
IE Singapore Customer Service
Centre
Tel: 1800-IESPORE
Interested to Apply? Interested to Find Out More?
Information on this slide is confidential and strictly for use by IE Singapore officers only. It should not be used or referred to by third parties without prior written consent from IE Singapore.
• Audited financials for last 3 years
• Latest management account
• Brief write-up on management team
• Business / project financial forecast
(including cash flow forecast)
* Enterprise Fund application subject to
final approval by Fund Manager &
Sponsor Investors
Schemes Available for Cross-Border Financing
InternationalisationFinance Scheme
Enterprise Fund
INTERNATIONALISATION
To enable companies to expand overseas presence and footprints abroad via project and asset financing
Information on this slide is confidential and strictly for use by IE Singapore officers only. It should not be used or referred to by third parties without prior written consent from IE Singapore.
Loan Insurance Scheme
Export Coverage Scheme
INTERNATIONAL TRADE
To support companies’ trading needs via access to trade facilities and trade credit insurance coverage
Improves companies’ access to bank financing by reducing banks’ risk exposure
Repay loan
Provides credit
protection
Borrower becomes insolvent
Bank makes a claim against the underwriter
Information on this slide is confidential and strictly for use by IE Singapore officers only. It should not be used or referred to by third parties without prior written consent from IE Singapore.00
Bank Borrower
Extends a loan
Underwriter
Buy an insurance policy to cover
borrower’s insolvency risk
protection
Underwriter pays & covers the bank’s loss
•The underwriter bears the insolvency risk of the borrower
•The loan is less risky to the bank.
•The underwriter bears the insolvency risk of the borrower
•The loan is less risky to the bank.
LIS works by subsidising 90% of the loan insurance premium paid by your company
Cost to Companies: 0.15% (insurance premium)* + interest rate
Cost to Government: 1.35% (insurance premium)*
Shared by IE and SPRING Singapore
Scheme Tenure: Aug 2007 – July 2011
Amount of Loans Available: S$3 billion over 4 years
Information on this slide is confidential and strictly for use by IE Singapore officers only. It should not be used or referred to by third parties without prior written consent from IE Singapore.
Amount of Loans Available: S$3 billion over 4 years
Underwriters: COFACE and ACE Insurance
Financing Quantum: Up to 100%
Indemnity Level: 75% of Net Loss
*Enhancements will be valid for a year starting from 1 January 2009
•Approach the Participating Financial Institutions Directly
•Applications must be made on prescribed forms available from the
Participating Financial Institutions (PFIs) and submitted directly to them.
•* LIS3 application subject to final approval by PFIs and Underwriters
Information on this slide is confidential and strictly for use by IE Singapore officers only. It should not be used or referred to by third parties without prior written consent from IE Singapore.
Export Coverage Scheme (ECS)
Premium Subsidy
• 50% insurance premium subsidy for ECS policies held with Singapore registered credit insurers
Features
Top-up Arrangement
• IE will work with a pool of top-up insurers to increase Singapore-based
Market-driven programme to provide Singapore-based companies access to a
higher quantum of trade credit insurance coverage against buyers default risk…
Features
Information on this slide is confidential and strictly for use by IE Singapore officers only. It should not be used or referred to by third parties without prior written consent from IE Singapore.02
registered credit insurers •Max S$100K per Singapore-based company
•Singapore-based companies with at least 3 strategic business functions•Group turnover not exceeding S$80mil
insurers to increase Singapore-based companies’ access to additional trade credit insurance coverage
• Singapore-based companies with at least 3 strategic business functions
Eligibility CriteriasEligibility Criterias
Approach AON (Singapore) directly
Approach Aon (Singapore) at: • http://www.aoniecs.sg/• Hotline: 1800 AONIECS (1800 266 4327 )
Information on this slide is confidential and strictly for use by IE Singapore officers only. It should not be used or referred to by third parties without prior written consent from IE Singapore.
STAY ENGAGED WITH US
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STAY ENGAGED WITH US
Staying Engaged with Us
www.iesingapore.comGet personalised and regular e-newsletters
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FREE
membership!
Getting in touch with us
• Phone
• 1800-4377673 (1800-IESPORE)
Information on this slide is confidential and strictly for use by IE Singapore officers only. It should not be used or referred to by third parties without prior written consent from IE Singapore.
Promoting overseas growth and international trade
• www.iesingapore.com/contactus
• Face-to-face consultation
• Advisory Centre @ BugisJunction Office Tower Level 10