market analysis section trademap a web-based trade flow analysis tool
TRANSCRIPT
Market Analysis Section
TradeMap
A web-based trade flow analysis tool
Workshop-TMap-En-2TradeMap: A web-based trade flow analysis tool
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An exporter of cardamom is looking to diversify its client base…..
Which country should be targeted?
Workshop-TMap-En-3TradeMap: A web-based trade flow analysis tool
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A dried fruit exporter needs an overview of trade barriers he/she would face for exports to Malaysia…
Workshop-TMap-En-4TradeMap: A web-based trade flow analysis tool
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A trade mission needs to know our top export products to Germany…
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Where could you import automotive components from?Who are the largest suppliers in your region?
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What is the current trade between your country and the United States?
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Initial answers to these questions and many more are easily found in TradeMap…
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How Can TradeMap help my business ?
• What tariff and non tariff barriers are we facing?
• What are our competitive strengths and weaknesses?
• Where are the opportunities for product and market diversification?
Trade Support Institutions (TSIs)
Exporters and Importers
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ITC’s Interactive TradeMap provides:
• On-line database of trade flows and barriers– Value of exports and imports– Quantities– Unit Values– Growth trends– Tariff and non tariff barriers– Market shares– Rankings according to a variety of criteria
For each product and partner country in a fully interactive environment
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The Characteristics of TradeMap
• Based on COMTRADE, the United Nations Statistics Division database– Covering 90% of world trade reported by 115 trading nations– Covers over 5,000 Harmonized System products– Over 200 countries and territories– Includes non-reporting countries using mirror statistics– Statistics for over 30,000 products at the tariff line level for 32
countries (~80% of world trade)
• Incorporating UNTARMAC (formerly known as TRAINS)
– In cooperation with UNCTAD, WTO and additional information on more than 160 countries
• Web access with username and password
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TradeMap Homepage
Click here to access TradeMap
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TradeMap login page
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TradeMap – Selection menu
Imports or
Exports
Country/Region selection
Partner country selection
Product Selection
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Cardamom (HS 090830) for example...
If you want to search for new export markets...
You might want to know...
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World Importers of Cardamom
Tariff and Non-Tariff Barriers
Unit Value
Global market share
Countries
Quantity
Growth rate
Value
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Access barriers to Pakistan’s market
Tariff Barriers
Non-Tariff Measures
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Assess the competition in export markets
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Gauge your relative export performance
World exporters of cardamom
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Countries importing mangoes (050450)
tariff line level information for selected markets
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Mangoes imported by Japan at the tariff line level
At the 9 digit level
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Countries exporting mangoes to Japan
9 digit level information
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Markets importing “perfume and toilet waters” (330300) from France
8 or 10 digit level
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List of products at the tariff line level
8 digit level
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Importing markets for « toilet waters » at HS-8 level
8 digit level
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Analyse 5-year data sets (2004 available for selected countries only)
Select your countries/regions
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Analyse potential for bilateral trade
Select your countries/regions
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Existing and potential trade between Tanzania and United Kingdom
By product groups
at the HS 2 digit level
Indicative trade potential
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at the HS 6 digit level
Existing and potential trade between Tanzania and United Kingdom
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Trade Map Graphs
Bubble Charts: Positioning products according
to growth rates and changes in market share
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Babies - ?? Stars
Dogs Cash cows
The Boston Consulting Model (or Matrix)
Chocolate
Organic biscuits
Size is proportional to the turnover of the Strategic Branch Unit
Babybiscuits
Low HighRelative Market Share
High
MarketGrowth
Low
Portfolio model of a production strategy
Product Life Cycle
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Underachievers
Champions
Losers in declining markets
Achievers in adversity
Shrimps,prawns
Bananas
Size is proportional to export turnover
Tuna,canned
Losses GainsChange in world market share
Positive
International demand:
World Trade
Growth
Negative
National Export Growth vs. International Demand The Case of Ecuador
www.intracen.org / Click on Countries / Select your country / Click on National Export Performance
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Trade Map Chart:
Performance position of a country’s export products
Growth in demand (of world or of a target market)
Growth in
County X’s Market Share
HS 4 or 6
Country X Prospects for Product Diversification
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Sacks and bags
Polyethelyne sacks and bags
Boxes and Crates
Stoppers, lids, tops
Bottles and flasks
Spools and bobbins
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Trade Map Chart: Prospects for market diversification
Growth in partner country
demand for product Z
Partner country
Country X, Product Z
Partner country share of Country X’s export of product
Z
Partner country
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United States
S. Korea
Japan
Singapore
Germany United Kingdom
Turkey
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Assessment of national trade performance and competitiveness:
• Country Market Analysis Portals– On ITC’s Web site www.intracen.org – Click on Countries– Select a country from the drop-down menu
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TradeMap helps Trade Support Institutions, Exporters and Importers…..
• Search for new markets or suppliers• Assess competition or diversify sources• Benchmark their trade performance• Set priority products for trade promotion and development• Evaluate tariffs and trade barriers • Assess product diversification potential with a partner
country
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To conclude… TradeMap is:
an easy to use, intuitive tool facilitating your market
research.
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For additional information on
TradeMap
Visit
www.trademap.org
or contact