International business school

« Study for success »

Who are we?

Students of Ipag Nice

In second year

Anne Laure, Oriane and Laura

Where do we come from?

In south of France 300 000 inhabitants

Some pictures of Nice...

Where is Ipag Nice?

IPAG in brief

An international business school since 1965

Two locations : Paris and NiceA programme accredited by the

French ministry of EducationMore than 80 partner institutions in 26

countries1 150 students in Nice and Paris

IPAG in brief

200 foreign students

260 lecturers / visiting lecturers

200 tutors

IPAG’s Aims

Prepare students for an international career equivalent to 5 year diploma and reconized by the European Union.

IPAG students have the opportunity to study abroad on its various Exchange Programmes

IPAG has over 80 university partners in 26 different countries

Studying at IPAG

Academic Programmes International exchanges and partnerships The International Business & Management

Programme in English Masters programmes in Business

5 Years at IPAG

1st stage : GENERAL MANAGEMENT COURSE (during 3 years)Marketing, finance, management, law, business games, sales internship, human ressources, statistics, culture, consultancy mission internship, business policy, commerce and logistics, international internship

2nd stage: SPECIALISATION/ MASTER 2 DOUBLE DEGREE (last 2 years)

80 partner institutions in 26 countries

Life at IPAG Nice

BDE (Student Union): To organize parties and week-end to help you to integrate.

BDS : team sports (football, handball, volleyball…)

Kheops : To help our International Students to settle in Nice, extreme sports

Musipag : To animate parties playing instruments, to organize concerts.

The different jobs after IPAG

9%

7%

12%

23%24%

25%

International Business andlogistics

Human Resources

Managers

Marketing and commuication

Sales

Finance

Our region and the E- marketing

Agenda

1. About Sophia Antipolis, an high-tech city

2. About VISIPLUS

3. The company process

4. Example

About Sophia Antipolis

A scientific park In liaison with the

Alpes Maritimes department

More than 1260 corporate names

Around 25 911 jobs Between July 2001 to

January 2003 : 1326 jobs created and 30 new companies

Information technology, electronics, networks and communication

The information technology-electronics-telecommunications cluster represents 25 % of companies of the site and 50% of the jobs

Renowned french and foreign companiesAir France, Amadeus,Bouygues Telecom,

Siemens ...The core of the Club Telecom Valley

About VISIPLUS

A full-service webmarketing agency specializing in the development of web visibility

Mission: to provide small and medium sized companies with internet marketing services

To help clients to gain significant visibility via the internet network.

About online marketing plans

To do business on the web, a company has to develop an internet marketing plan

With e-marketing, “if you fail to plan, you plan to fail”

Without a global understanding of your company, impossible to conceive an effective web strategy

Importance of a one to one marketing approach before implementing any web visibility tools.

Elements of an Internet marketing plan may include

Situation analysis Identification of the main problem Online environment analysis Online SWOT Objectives Strategy Online marketing mix Budgeting Tracking

About the company process concerning a good website position

Every steps necessary to succeed - audit and preparation stage- optimization stage- submission stage- follow up and maintenance stage

Example : E-mailing

One of the solutions to increase the number of web visitors

Key figuresFeaturesProcess

Thank you for your attention …

And Happy Birthday Oriane !!