sxsw downloaded 2011

Download SxSW Downloaded 2011

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Key learnings and takeaways from South By Southwest Interactive 2011.


  • 1. SxSW Downloaded May 6, 2011

2. Saying it Short Helen Klien Ross (@adbroad, @bettydraper) The less you say, the more theyll remember. You have to find a way to make what youresaying stand out. If youre trying to write, unplug! 3. 1. Make a story our brains are wired for stories.2. Make every word count. o Data: The king died. Then, the queen. o Story: The king died. Then, the queen died of grief.3. Consider the target.4. Keep it simple. o Just because you have 140 characters, doesnt mean you have to use them.5. Say it different. 4. Social Media: The Next Generation ofBusiness Engagement Dave Evans (@EvansDave), Jake McKee (@JakeMckee ) Identify and focus on process, metrics andmeasurements applicable to your businessobjectives. o Tie social to all other business initiatives. Engagement isnt a click on a banner, its aconversation! ROI - think about the purpose of theinvestment first; what are we trying tomeasure. 5. Detractors There are some peopleyou cannot engage. Engaging determineddetractors only amplifiestheir voice. What to do if a detractor posts (or a rumorposts) on your page? How far do you let a determined detractor go? 6. Customer Experience: Future Trends and Insights Loyalty is an emotional attachment. What emotions are you trying to evoke inyour customers/clients? How do you pick out what yourcustomers/clients really want? What is your subconscious message? 7. #FAIL: Social Media PR Disasters Marla Erwin (@MarlaErwin) 8. The Striesand EffectA primarily onlinephenomenon in which anattempt to hide orremove a piece ofinformation has theunintended consequenceof publicizing theinformation more widely. 9. The lesson?Dont broadcast your mistakesandknow when 10. Fight social media firewith social media water. 11. Measuring Social MediaLets Get Serious You cannot measure ROI as one specific thing;measure ROI of whole marketing. Three metrics the C-Suite cares about: o How much did we make? o How much did we save? o How happy are our customers/clients? Add a layer of reality to understanding analytics. Measure more over time and trends. Building true followers is an organic process. You have to compel them to click "like. 12. Creating, Curation and the Ethicsof Content Strategy Margot Bloomstein (@mbloomstein)CREATION Creation is the act of making new meaning from theworld and often times sharing it with others. If were not creating new meaning, were just adding tothe noise. What is our content strategys point of view? Point of view: o How visible is your point of view? o What is the bias or perspective theyre bringing? 13. CURATION Curation is an act of creating new meaning bycombining existing content with newperspective. Human vs. automation Shape the visitors experience:pair things, create groups and consider scale. Perspective is a unique purview of humans;without that (perspective), its just aggregation. 14. "You cannot not communicate."oWe need to own that process. Curation with intention. Communication with intention. 15. The Thank You EconomyGary Vaynerchuk (@garyvee) From the beginning oftime until 2003; the sameamount of content isbeing created every 48hours. Legitimately care first! 16. Hit an emotionalcenter. When you take itoutside thecontext of whatyou do, that takesit to a differentlevel. 17. People hear social media and they justwant to push.o You cant just push!! Dont try to close inone minute (like a19 year oldboy), you needpatience! 18. Old Spice guycampaign a fail; allthey did was push. Social media is nota fad because itshuman. 19. Its not how many followersyou have, its how manyfollowers engage and givea sh*t about you. - Gary Vee