INTEL CASE ANALYSIS(20-1-10)

ISSUES

ARE DESE ISSUESPositioning of overdrive YesTesting costOverdrive distributionLaunching of DX2 or overdriveHow to align the microprocessor in overdrive business yesTo increase the processor speed of overdriveEnd user demand is ever-changingCompatibility of overdrive processor n d systemHow to differentiate the product offering yesHow to cope up with changing technology yesHow to price overdrive processorsHow users can deal with fast change in technology yes

PROBLEMS

Competitors were having alternative solution No,bcos External probEnd user has a problem of upgrading a system even before full depreciation has been provided for

No, External problem

Problem of coordination between MPG group n EUCD Yes, Internal probConvince the system manufacturers to provide empty socket noCreating enthusiasm of the end users for the empty socket no

ROOT CAUSES

ALTERNATIVES(solutions)

Overdrives to be positioned as enhancements for already existing computer systems, new systems to be fitted with DX 2 processorFor price sensitive customers a combination of a lower priced processor n overdrive can also be offeredThe products groups EUCD and MPG should coordinate and discuss on objectives before acting to launch a product.Position of overdrive as a performance booster and DX2 for new usersDoing the proper segmentation, targeting and positioning and in accordance to this charging different price for different customers,Devising pricing strategy such that DX2 caters to high end customers and overdrive processors for low price paying customersThe brand should not cheat the customer and should come up with any changes in due course of time. The brand awareness should be boosted up.A technical combination of overdrive and processor to be incorporated into one system which would overcome the technical problem and would help in positioning overdrive and processor as a single combined unit

flaw

To solve the organizational problem by improving the coordination between the production units in order to establish a clear marketing and sales policy.For instance the marketing dept. Could establish a time schedule to improve the sales of microprocessor and overdrive. Also , by establishing a discount policy for purchase of new products. this would increase customer loyalty.

PARAMETERS TO CHOOSE ALTERNATIVES

Cost effective to the customersCost effectiveness to the organizationCompetition in the marketCustomers driven rather than product driven companyProducts to be aligned not to cannibalize each otherImpact inside the organization after restructuringRestructuring the final product with respect to the environmental and technological changesTo maintain customer loyalty and also managing company’s market share and profitability