1. Integrative Mapping Strategies Jeremy Bixby WLIA 2013 Lake Geneva, Wisconsin

2. Systems Integration Video 3. Takeaway #1 Integrative apps create value, thus increasing ROI. 3 ways: Increases the lifespan of app Get more out of existing enterprise applications Optimizes processes by eliminating work overlap 4. Takeaway #2 Resource utilizations are optimized when technology enhances and allows business processes to optimize. 3 ways: Reduces workload Accomplish more with less Enables staff with more and better data, faster 5. Takeaway #3 Customers/Citizens expect superior, exciting mobile experiences. 3 ways: Standard and stylized UI INCLUDING basemaps Integrate UI with organizational branding strategy Create emotional connection with end user 6. NOT Integrative Asset Management Permitting GIS IT Infrastructure 7. Integration Architecture Asset Management Permitting GIS Internet, intranets IT Infrastructure 8. ROI ROI = (value investment)/investment How to increase ROI? Decrease investment Increase value Some combination 9. Decrease Investment Not a bad strategy Esri FlexViewer Esri app templates ArcGIS Online GeoMoose/Open Source Derives value from content, not delivery Access to layers Access to tools 10. Increase Value How much do users get out of it? Focus on answering 3 key questions: Is it useful? Is it usable? Is it desirable? User Experience 11. Is it useful? It is useful to me. It meets my needs. Strategy Build consensus, get buy-in Have stakeholder meetings Figure out what useful means Involve ALL of the stakeholders Enterprise software systems that overlap? Identify areas for process improvement through technology 12. Example: Usefulness Internet, intranets CRM Software Web API - Assigns Requests to correct Staff - Notifies staff of request - Returns updates to device as they are entered - Writes submitted image to correct field and web server 13. Phase 2: Asset Management Internet, intranets CRM Software Web API - Insert correct SR data to both CRM and AM - Retrieves work updates from work performed by crews in AM Asset Management Database 14. Is it usable? I am able to use the product easily Use a common basemap across all web apps Worry about your servers performance: Is it slow to respond to requests? RDBMS, AGS, SDE on one server? Is the server old? Consider switching out to a cloud-based solution ArcGIS Online ($2500 per year) Google Maps Engine ($20,000 per year!) 15. Is it desirable? I like the way the product looks and feels - Nielsen Dopamine or emotional Forrester Strategy Optimize the app designs beauty. Are the icons optimized for the interface? Retina for iOS devices? Is there a branded splash screen? 16. Is it desirable? Is the app branded with organizational assets? Is the basemap beautiful? 17. Questions?