integrated marketing communication strategies of nike pedometer
TRANSCRIPT
About Nike Pedometer
New generation
Count steps
Calculate distance travelled
For optimal performance
Count Your Move
Spring 2015
Objectives
i. Increase product awareness
ii. Promote on healthy lifestyle
iii. Attract curiousity
iv. No. 1 leading shoes wear
Message Strategies
A picture is worth a thousand words
•A shoe is worth a million steps
Better late than never
•Better count than never
Segmentation
• Geography Urban & Sub Urban
• Demographic Male & FemalePrimary Age - 25 – 49Secondary Age - 18 – 24
• PsychographicAggressive & SportyAchiever & BelieverHealthy Lifestyle