integrated cross-media
DESCRIPTION
Integrated Cross-Media. Example of CMO Facing Brand Positioning. Voice of Customer. Integrated Cross-Media Marketing. Message Relevancy. Marketing Asset. Who are the customers? How are they segmented? How are they acquired? What do you do to welcome them? How do you cross-promote them? - PowerPoint PPT PresentationTRANSCRIPT
Integrated Cross-Media
Example of CMO Facing Brand Positioning
Example of CMO Facing Brand Positioning
Integrated Cross-Media Marketing
Voice of Customer
Customer Data
Marketing Asset
Message Relevancy
Business Units
Sales Channels
Vary Marketing Objectives
“Functional Marketing CRM
Measurement (Marketing Dashboards)
Who are the customers?How are they segmented?
How are they acquired?What do you do to welcome them?How do you cross-promote them?
What do you do to build a “Customer for Life”?
Markets Served
Profiling Data Acquisition
Multiple Boolean’s
Analog?Marketing Dashboard and CRM
Voice of Customer WorkflowVoice of Customer Workflow
ABC Company Direct Mail
Warranty
Survey
Call Center
Respondent
Response
Direct Mail Database
Warranty Database
Survey Database
Call Center Database
Email Database
Value of All In One – Unified WayValue of All In One – Unified Way
ABC Company Direct Mail
Warranty
Survey
Call Center
Respondent
ResponseUnified
Marketing Database
The respondent’s information was placed into one database upon
his reply.
Value of All In One Unified Way
Value of All In One Unified Way
LogisticsLogistics
Company’s Systems
Integration
Company’s Systems
Integration
Marketing DashboardsMarketing
Dashboards
User Permission-level Authorization
User Permission-level Authorization
Campaign Management
Campaign Management
Real-time InventoryReal-time Inventory
On DemandOn Demand
Collateral Customization
Collateral Customization
The Digital Assets
The Digital Assets
The Reporting Tools
The Reporting Tools
Voice of CustomerVoice of Customer
VOP – Customer Segmentation
VOP – Customer Segmentation
Surrogate Marketing Database
Surrogate Marketing Database
Intelligent business workflows
Intelligent business workflows
Assets and Data
Systems Integration and Measurement
Customer Engagement data-driven Marketing
Access and Requisition
Campaign Development/
Assets
Business Business StrategyStrategy
CreativeCreative
Production & Production & DistributionDistribution
Data Data ManagementManagement
Workflow Workflow RequirementsRequirements
CoordinateCoordinated Executiond Execution
Measurement Measurement & Refinement& Refinement
TechnologyTechnology
Synchronized Delivery
Sales Management
Call activities
Sales Records
CRM Maintenance
Advertising Call Center
Lead Generation
Fulfillment
Direct Marketing
Lead Generation
Fulfillment
Online Activities
Lead Generation Fulfillment
Marketing Material Development
Production
Creative Services
Lead Generation Fulfillment
Trade Shows and Events
Multiple Channels in today’s marketplace
make managing company logistics and
your customers’ experience a circus
Real-TimeOnline
Qualified
Voice of Customer Response Channels
Call Center Web Registration
Contest/Trade Show
Registration
Personalized URLs
Attendee Survey
Business Reply Cards
Fax/Data Entry (Inbound)
Marketing Initiatives
Target AudienceCustomer
List
Lead Database
OPT
IMIZ
ED w
ith S
ingl
e Da
taba
se
Sales Reports
Lead Distribution
Customized Fulfillment
Synchronized Marketing Dashboard
Lead GenerationCross PromotionLoyalty Programs
Communications Supply Chain
Business Unit Synchronization
Rules Based Marketing Automation
Data Analytics
Prospects Accurate List Media/Press Site Visitors Readers
Print Ads Direct Mail Telemarketing Newsletters Social MediaWebcasts TV/RadioTrade Shows Email