cross media services
TRANSCRIPT
Infinite Possibilities
Cross Media Campaign
What We Offer
• Quality over Quantity
• Greater Brand Awareness
• Lifetime Value
• Referral Opportunities
• Integration into multiple media channels:
– Email, Print, Web, Data/Reporting
COX REWARDS +
Unique concept and design are used to draw attention
to the Rewards Plus program. Dimensional box
demands attention.
Unique concept &
design are used to
draw attention to the
Rewards Plus
program.
Dimensional box
demands attention.
Mock Rewards Card
QR Code takes the target to their Personalized URL
Email Blast
reminder
sent 5 days
after
mailing
with
campaign
information
and PURL.
trigger sent
10 days
after
mailing
with PURL.
Web
Personalized
landing page with
form to gather
contact
information.
Web
Survey to gather
feedback on
services and gift
selection.
Web
Thank You page
Data/Reporting
Data/Reporting
•1996 contacts
•1004 visitors
•891 responses
•845 unique visitors
•42.3% response rate
•The Golden Purl award winning campaign
Data/Reporting
Form Fields Response Count Percentage
Recommend improvement 780 76.25%
Bonus Gift NO
Yes 263 25.71%
No 760 74.29%
Camera
Yes 422 41.25%
No 601 58.75%
Dock
Yes 173 16.91%
No 850 83.09%
Frame
Yes 162 15.84%
No 861 84.16%
Form Fields Response Count Percentage
First Name 1110 98.58%
Last Name 1102 97.87%
E-Mail Address 1091 96.89%
Mobile Phone 811 72.02%
Yes Text 1126
Yes 156 13.85%
No 970 86.15%
Data/ReportingForm Fields Response Count Percentage
Very Satisfied
Yes 461 45.06%
No 562 54.94%
Satisfied
Yes 407 39.78%
No 616 60.22%
Somewhat satisfied
Yes 94 9.19%
No 929 90.81%
Neither satisfied nor
dissatisfied
Yes 10 0.98%
No 1013 99.02%
Somewhat dissatisfied
Yes 12 1.17%
No 1011 98.83%
Dissatisfied
Yes 5 0.49%
No 1018 99.51%
Very dissatisfied
Yes 4 0.39%
No 1019 99.61%
Data/ReportingI am very
satisfied with my
Cox services.
Past service calls
are always on
time and
completed in a
timely fashion.
A better system
for back-up power
to the phones
when the power is
out. Batteries
seldom work.
I would like to see hd on
demand for HBO. Also
cable boxes having
access to limited
content online and able
to
Getting rid of the
automated answering
system and replacing it
with humans. Your
service is very good
once you get there --
but I am always
frustrated by having to
shout at the robot.I honestly can't think of a single
thing that I would change. I
love it all cable, internet and
telephone. We've never had
any problems with any of them.
Thanks Cox for being so great.
But Wait – There’s More!
• Design/Creative
• Campaign Planning/Production
• Database Management
• QR Codes
• SMS Messages
• A “One-Stop-Shop” for Cross Media Plans
Westland Printers
Cross Media Department