Institutional Models for Captioning

Institutional Models

In-House Production

Model

• Started in 2011• Fee for service 2012

• ~5 students 2012-2015• 10 students AU2015

• Mix of Transcript-only and Captioning requests

• $60/hour material for Transcripts (5 hours transcribing, 1 hour review)

or

• $70/hour material for Captions (5 hours transcribing, 2 hours review/captioning)

• Transcribing Process• Submit request via online form• Submit material in BuckeyeBox (box.com)

transcribers have access to this folder• Transcribers generate transcripts with ExpressScribe• Transcribers submit transcripts to same folder• Reviewers download and upload to same folder

• Turnaround• Assignments on Monday• Transcribers have a week to complete transcriptions• 1/5 ratio for material to transcription time: one hour of

material is five hours of student work• ~1/1 ratio for review• ~1/1 ratio for captioning (dependent upon complexity)

• Captioning Process• Transcript generated first• Transcript “chunked” in MS Word• Video and transcript uploaded to YouTube for timings• Review of transcript and timings in YouTube• Export to various formats (SRT, VTT)

or

• Embed/burn-in MP4 (via mkvmerge, MkvToMp4 /Any Video Converter)

http://go.osu.edu/transcribe

Institutional Models

In-House Production

Model

Outsource Production

Model

Outsourcing Production

• Transcription• Time-stamping (captioning)• Transcription & time-stamping• Potential models include• Master pricing agreement• Reimbursement model

• Know your production volume• Consider opportunities to integrate media

platforms with outsource companies

System Level Models

California Community Colleges Distance Education Captioning and Transcription Grant (DECT)http://www.canyons.edu/captioning • Established pricing agreement with approved vendors• Provides reimbursement for captioning &

transcription costs associated with distance education courses• Colleges can also interact directly with approved

vendors who are then paid by grant program

System Level Models

University of Wisconsin – Madison• Requirements identified• Scoring criteria agreed upon• Vendors identified to receive RFP• Independent scoring of responses• Anonymous testing• Contracts awarded and campuses notified

http://kb.wisc.edu/helpdesk/page.php?id=15016

Approximate Price Structurescompiled from vendor agreements

Service / Cost Cost per minute Cost per hour

Captioning (time-stamping only; you provide the transcript)

$0.85 - $0.95 $51 - $57

Standard Transcription(transcript only) $1.45 - $1.90 $87 - $114

Captioning + Transcription(verify the details) $1.25 - $1.99 $75 - $119

Approximate Price StructuresCourse: 3 hours of videos for 10 weeks

Service / Cost Cost per hour 1 Week 10 Weeks

Captioning (time-stamping only; you provide the transcript)

$51 - $57(.85 - .95) $153 - $171 $1530 - $1710

Standard Transcription(transcript only)

$87 - $114(1.45 - 1.90) $261 - $342 $2610 - $3420

Captioning + Transcription(verify the details)

$75 - $119(1.25 - 1.99) $225 - $357 $2250 - $3570

Institutional Models

In-House Production

Model

Outsource Production

Model

Hybrid Production

Model

Approximate Price StructureStanford Captioning System

Service / Cost Cost per minute Cost per hour

Captioning (automated time-stamping; you provide the transcript)

$0 $0

Time-stamping + Transcription(Outsource transcript + automated time-stamping)

$1.25 - $2.25 $75 - $135

Approximate Price StructureCourse: 3 hours of videos for 10 weeks

Service / Cost Cost per hour 1 Week 10 Weeks

Captioning (automated time-stamping; you provide the transcript)

$0 $0 $0

Time-stamping + Transcription(Outsource transcript + automated time-stamping)

$75 - $135 $225 - $405 $2250 - $4050

Benefits & Limitations

• Only staff cost when creating transcript• Could time-stamp transcript multiple times• Ability to control transcript quality

Benefits & Limitations

• Only staff cost when creating transcript• Could time-stamp transcript multiple times• Ability to control transcript quality

• No direct management or dedicated resources• Video submissions became problematic• Unable to customize workflows to new platforms

Decisions…Decisions…Decisions…

What type of captioning are you going to support internally versus outsource?

Do you want to be the group to support captioning on campus or make captioning the responsibility of individual departments?

In what direction is your campus moving with respect to video management and delivery?

Does your campus prefer to innovate or leverage expertise of third-party companies?

Captioning Policies

Captions

• Captions are the synchronized text equivalent of audio content from a video, film, television broadcast, live event, etc.

• Captions provide the same information in text that is provided as audio, including speaker identification and sound effects.

Captioning in 508 & WCAG 2.0

Section 508, Subpart B - 1194.24: Video & Multimedia Productshttp://www.access-board.gov/sec508/standards.htm

- (c) All training and informational video and multimedia productions which support the agency’s mission, regardless of format, that contain speech or other audio information necessary for the comprehension of the content, shall be open or closed captioned.

Web Content Accessibility Guidelines 2.0http://www.w3.org/TR/WCAG/#media-equiv

- 1.2.2 Captions (Prerecorded): Captions are provided for all prerecorded audio content in synchronized media, except when the media is a media alternative for text and is clearly labeled as such. (Level A)

- 1.2.4 Captions (Live): Captions are provided for all live audio content in synchronized media. (Level AA)

Audio Description in 508 & WCAG 2.0

Section 508, Subpart B - 1194.24: Video & Multimedia Productshttp://www.access-board.gov/sec508/standards.htm

- (d) All training and informational video and multimedia productions which support the agency’s mission, regardless of format, that contain visual information necessary for the comprehension of the content, shall be audio described.

Web Content Accessibility Guidelines 2.0http://www.w3.org/TR/WCAG/#media-equiv

- 1.2.3 Audio Description or Media Alternative (Prerecorded): An alternative for time-based media or audio description of the prerecorded video content is provided for synchronized media, except when the media is a media alternative for text and is clearly labeled as such. (Level A)

- 1.2.5 Audio Description (Prerecorded): Audio description is provided for all prerecorded video content in synchronized media. (Level AA)

Captioning Policy Statements

All media resources purchased after [Date] at [Institution] must be captioned versions.

Captioning Policy StatementsAll media resources purchased after [Date] at [Institution] must be captioned.

If a particular product is not available with captioning, and [Institution] requires that particular product, the purchaser will obtain written permission from the copyright owner to add captions to the video. Permission must be obtained prior to purchase, as a condition of purchase. In the event that permission is denied, a suitable captioned alternative will be sought.

Captioning Policies

How to organize captioning institutionally?• Establish procedure to obtain copyright

clearance for video to be captioned• Begin purchasing films, videos and DVD's with

captioning and/or subtitles where available• Identify the most used videos at the campus and

create captioned versions for those shown to students• Add captioning to pre-existing media materials

Copyright Clearance

What process should I follow to obtain copyright clearance for captioning a video?

• Copyright Clearance Form Example

• Legal Opinion from CA Community College Chancellor’s Officehttp://www.htctu.net/divisions/altmedia/captioning/cc/ccmain.htm

Policy & Procedure Examples

Ball State University Policy• http://

cms.bsu.edu/about/administrativeoffices/disability-services/policiesprocedures/captioning

Wisconsin Postsecondary Captioned Media Policy Guide• http

://www.slideshare.net/jbishop8/captioning-policy-draft-3-2111-4-2

Cal Poly, San Luis Obispo• http://www.classtech.calpoly.edu/media-captioning

University of Illinois at Urbana-Champaign• http://

disability.illinois.edu/academic-support/accommodations/video-captioning

Captioning Policies

Should you caption everything?

Questions to ask:• Is the material for an immediate student need?

• Is the material going to be publicly available?

• Is the material going to be archived and reused?

Designing Your Own Campus

Solution