institute for women in trades, technology and science womentech educators scale-up workshop (funded...
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Recruitment and Retention of Women in STEM
Institute for Women in Trades, Technology and Science
WomenTech Educators Scale-Up Workshop (funded by NSF)
Del Mar CollegeCorpus Christi, TXJune 24-28th
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e-RecruitmentHaving a mobile version of school website
In-progress
Diversity in images on webpages (50% should be female)
Lots of images
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Website ExperienceOnline Expectations of Prospective Students
and Their Parents, 2011One in five students removed a school from
consideration because of a bad experience on the website
When first visiting a school’s website, more students and parents tend to click on links related to academics and programs of study
https://www.noellevitz.com/documents/shared/Papers_and_Research/2011/2011_E-Expectations.pdf
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Presenting Female Role ModelsProgram of Study one of highest traffic pages
on college websites Feature smiling women on programs of studyBest to use our own labs
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Programs of StudyList career pathwaysLocal industry/businesses that hire certain
majorsSalary information – glassdoor.comLinks to programs at our four-year schools
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Website Experience27% of students with Facebook accounts had
visited a college’s Facebook page55% of students watch videos hosted on the
college website88% of students use email93% who use email check the address they
gave the college at least once a week
https://www.noellevitz.com/documents/shared/Papers_and_Research/2011/2011_E-Expectations.pdf
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Email ExperienceHigher-Ed Benchmarks – 2012 e-Recruiting
Practices and Trends at Four-Year and Two-Year SchoolsA typical prospective student in 4-year
colleges receives 15 bulk/blast emails compared to two from 2-year colleges
Most students (79%) find email helpful when considering colleges in a separate 2010 study
https://www.noellevitz.com/documents/shared/Papers_and_Research/2012/2012%20E-Recruiting%20Practices%20Report.pdf
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WebChats220 of the 260 students who participated in a video chat in 2010 applied to Ohio Wesleyan.
92 were ultimately enrolled.
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Dedicated WebpagesWomen in Program X webpage
http://depts.gpc.edu/~dunmath/STEMwomen.html
Minorities in Program X webpageChanging careers webpage
Student success stories, resources, role models
e-newsletters
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Presenting Female Role ModelsMatch up female students with female
mentors
Guest speakers from women in the field/workforce
Posters/Flyers/Outreach Materials
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Finding mentorsLocal industry leadersAlumni groupsAssociationsLocal community leaders
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Press & EventsGet local TV news to talk about specific
and/or new programsRecruit at events on campus
Science Olympiad
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EnrollmentUser Friendly as possible
Pre-College workshops/classesMyFoundationsLab
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RetentionHave content/curriculum that appeals to the
targeted audience
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LEGO MindStorms Themes
Robotic Arm Robot Scorpion Dinosaur Snake
Skills they teach Robotics Programming Teamwork Math Science Engineering
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PicoCrickets Themes
Singing Cake Purring Cat Glowing Night Lights Play Dough Piano Interactive Jewelry
Skills They Teach Robotics Programming Teamwork Math Science Engineering
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Open Labs
Female students come with less hands-on experience
Pair females together
Additional Lab time staffed with female and minority students
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CommunitiesCreate communities
Women and minority networks Women in STEM club
Study GroupsMentoring
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Retention – ConfidenceWhy Women Leave (STEM majors)
Lack of confidence and perception of poor gradesLack of building block skillsClimate/Classroom environment not friends and no
communityLearning style/curriculum not appealingWork Overload
Create curriculum that engages and builds confidence
Teach how to manage unrealistic expectations
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Time Management SkillsGuaranteed 4.0 plan
Arizona State University minority engineering students who participated in the Academic Success class and practiced the Guarantee 4.0 plan received a higher GPA than others
Minority Engineering Students in Trial Program
Average First Semester GPA
Students in Academic Success Class with 4.0 3.58 (n=11)
Students who did not attend Academic Success Class 1.87 (n=13)