instagram: a parable

7/30/2019 Instagram: A Parable

1/8

INS TA GR A M : A PA RA B LE

As much as wed like them to, h

likely to pack themselves. Enlight

pride in supplying as many health

employees, but the majority of us


2/8

Ive got to get healthy again. So

my weight was up to 235, and I

used to be 210, and I was like,

going to pull a sorority girl and j

eat less, but Im not going to sto

at would make me unhappy.


3/8

healthy. I love Greek yogurt, beca

good! he explained excitedly. I j

was hungry and angsty for food, I

to the cupboard and getting chips.

Sweeneys strategy included op

the Instagram caterer. During the


4/8

have to give up something. I gi

work time, and Im okay with

to explain that what they lose

their morning workouts make t

minutes later, but Im so much

said Systrom. e only time th


5/8

reach a certain level of fitness, ex

before that workouts can be pain

push through those first few weeks

other motivated, continued Systr

matters, and for us it just meant sh

e second big motivator for


6/8

considered sleeping in my runn

up and put on my shoes.

e same is true of food. Pr

things before you get hungry, b

tional decisions, Systrom conti

when youre panicking, and hun


7/8

THE BUDDY SYSTEM

An essential component of Systrom

their simple decision to start on th

est part of upgrading your healthst

new habits are not yet formed, hav


8/8

eat healthy, but when they see

cool. Like a trend, Systrom exp

involved makes creating health

lone mission.

instagram: a parable

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