are you masking your authentic self? a parable
TRANSCRIPT
Yooniko
Are You Masking Your Authentic Self?
The parable of the fox and the tiger
Are You Masking Your Authentic Self?
Why you should update your profile often on LinkedIn
• Fresh content always increases your profile visibility
• So frequent updates (every few weeks) can help you increase connections:• With the right peers
• With industry leaders
• With the movers and shakers and latest happenings in the market
LinkedIn loves recency
Tip #1: “Roll with changes”
• The right terminology is important, and corporate fashion is famously fickle
• To be found, make your profile match the ways the industry search for your work
• Update as often as needed to reflect shifts in style
Tip #2: “Results Matter”
• Market your achievements in any recently completed projects
• Update your profile with the results of your accomplishments or new training (while keeping confidential what must remain confidential)
• Indicate numbers wherever required to and show how you have contributed
• Know how other people in your industry talk about their accomplishments & skills
• Do not plagiarize
• Get some ideas about how you can talk about your work by reviewing what language your competition uses
• Review position descriptions on job sites
Tip #3: “Check Your Competition”
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