insights seminar - how fit is your brand?
TRANSCRIPT
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The battle for
RELEVANCEBy
Timo Vandemaele
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@TimoVandemaele
be.linkedin.com/in/timovandemaele
Thanks forhaving me!Timo VandemaeleResearch Manager
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THE SEARCH FOROUR FIT
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Did you use your own
brand or product?
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Did you learnsomething new about
your market?
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Did you directly talk to a consumer about your brand or product?
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Did you start a meeting
with a storyon a consumer?
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Search foryour FIT
AND WIN THE BATTLE FOR RELEVANCE
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Learn from
future generations
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51%
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For some, it’s easier than others.
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3 levels of aspired brand identification
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#1I want
TO EXPRES
MYSELF
AND MY STYLE
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#2I want
TO DO
THINGS
BETTER
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#3
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B2B = No Control
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Creating a Pull Effect
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From SellingProducts toTelling Stories
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Start from
Identification
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A Cook-Centric-Company
Plain text slide!
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Let’s start theconversation
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Malika, 35, samenwonend, kind (3 jaar), ft job
"Koken is voor mij gewoon pure ontspanning. Zowel in het dagdagelijks leven, als in mijn vrije tijd speelt koken een grote rol. Ik hou van lekker eten maar ik maak het ook graag zelf klaar.Vooral bakken is tot een hobby geworden. Taarten, cupcakes, broodjes, notenrepen, noem maar op. Ik hou van de geur van vers gebak in huis. Als ik op zondag niet weet wat doen, sla ik gegarandeerd aan het bakken.Met een man die graag lekker eet en een zoontje van 3 die ook vrijwel alles lust, is koken echt een plezier. Ik probeer ook zoveel mogelijk verse dingen te maken, en af en toe ook eens een minder voor de hand liggende of vergeten groente op tafel te zetten.Reizen is ook één van mijn hobby's en in het buitenland probeer ik dan ook zoveel mogelijk lokale specialiteiten uit. Je kan me ook gegarandeerd op de plaatselijke marktjes vinden om de typische producties te kopen en indien mogelijk in te slaan om mee naar huis te nemen.Verder ben ik ook helemaal verzot op koffie, in allerlei varianten. Maar er gaat niets boven een lekkere Italiaanse espresso.".
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Spread the word
Show your
FIT
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TOTAL BRAND REDESIGN
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Passion forcooking
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Brand Movie
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Meet & Greet+ Training
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RecognizableStories
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From appliance-centric to cook-centric
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Believe in thestrategy
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The Rules ofThe Game
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Leverage ConsumerInsights to the Max
3 times more sales of ATAG appliances in shops where
segments were applied
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www.insites-consulting.com
Thank You!