online insights seminar
DESCRIPTION
Keynote by Paul Harrison of Cave Consulting at the WDAD Online Insights seminar, 9th October 2008.TRANSCRIPT
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Listening to the conversation
Employer brands: the opportunities and threats of the social media
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What are we talking about?
•Blogs •Social Networks •Business Networks•Micro-blogs, Social bookmarks•Wikis, other participatory / user-
generated media•Virtual Worlds
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Why wouldn’t my organisation actively participate in the social media? a) No one reads blogs anywayb) I get enough applications, thanks very much c) Facebook is blocked to our employees.
What would be the point? d) I don’t want my recruitment ads appearing
on inappropriate personal pages e) I haven’t got the budget or the time to
manage thisf) All of the above reasons, plus another 100
there isn’t space to list
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Why must my organisation actively participate in the social media?
You’re already involved
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Why is this stuff important?
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Why is this stuff important?
•Your target audience is listening •Brand perception•Internal morale / behaviours•Damage to your digital DNA
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Why is this stuff important?
•Your target audience is listening •Brand perception•Internal morale / behaviours•Damage to your digital DNA
•The social media offer us unprecedented opportunities to connect and engage with talent
•It’s the future
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Start listening.
So, what is the single most important thing you can start doing tomorrow?
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Advanced social media tracking and reputation monitoring
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Develop a strategy
And then?
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How can you use these channels to develop one to one dialogue?
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• Conversation not interruption • Trust your people
• The most compelling conversations happen when you’re not present.
Key points
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In conclusion:
•Risk is outweighed by opportunity
•Develop an achievable roadmap
•Be authentic
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Thanks for listening
* Slideshare.net/CarveConsulting * CarveConsulting.com/blog* LinkedIn.com/in/PaulHarrison* Twitter.com/CarveConsulting