inside track cs

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2012 / case study westfield center stratford

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Full store design and fit out for Aston MArtin and mcLaren

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Page 1: Inside Track Cs

2012 / case study westfield centerstratford

Page 2: Inside Track Cs

The Maxim Creative Group has developed an exclusive new store concept, Inside Track, the first store dedicatedto two of the world’s leading motorsport brands, McLaren and Aston Martin Racing, which has opened this month

at Westfield Stratford.

The new 2,000 sq ft retail outlet is the only one of its kind anywhere in the world and will sell a range of exclusive Aston Martin Racing and McLaren branded merchandise from keyrings and replica teamwear to collectable model

cars and exclusive watches.

The Maxim Creative Group was responsible for the entire store fit-out from start to finish. The team developed the Inside Track brand identity, created the store design concepts, manufactured all elements of the store at its

Manchester facility and completed the installation and store fit-out.

INSIDE THE INSIDE TRACK

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Getting in touchThe Maxim Creative Group would love to discuss your next project brief with you and start to build a strong, long lasting

relationship with you; like we have with so many of our current clients.So please get in touch, give our sales team a call.

Contact.Sales Team

t. +44 (0)161 678 7776e. [email protected]

The Maxim Creative Group LtdOsborne Mill

Osborne StreetOldham

United KingdomOL9 6QQ

t. +44 (0)161 678 7776f. +44 (0)161 628 6686

e. [email protected]