the inside track may 2012

Cover Story

Steelcase is the world’s largest office furniture company (approx 2.75 billion USD sales

last year) and has been around for a 100 years, offering its consumers a range of workplace products, furnishings and services.

The company has been in India for a few years now and recently opened a new WorkLife showroom in Hyderabad. The fourth of its kind in India, Steelcase’s WorkLife concept is designed to give visitors an insight into how to create an interconnected workplace that supports the way people work today; it is aimed at helping organisations thrive in an accelerated and interconnected environment.

The different spaces of the showroom reflect ideas and solutions

INSIDE TRACKTHE

CONNECTING THE DESIGN COMMUNITY

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Steelcase’s Big Plans For Work And Life Steelcase recently opened its WorkLife showroom in Hyderabad and is on the verge of inaugurating its state-of-the-art factory in Pune, bringing some of the world’s best office furniture closer to the Indian consumer.

to encourage better organisation and build a collaborative approach to work. It addresses the different ways people work and how the workplace needs to be designed to support them. Steelcase is at the cutting edge of exploring the work-life equation and is looking for smarter and more intuitive solutions to make your work and living spaces better suited to modern lifestyle.

Steelcase currently has no dealers and services the market directly from its hubs in Delhi, Bangalore, Mumbai and Hyderabad. The company has been making significant inroads into the cream of corporate India, “Our large customers in India include Accenture, Google, Yahoo, Coca-Cola, BMW, and from the Indian companies, Jindal, Suzlon, Dr.

Reddy’s, amongst a host of others, all buy from us,” beams Mr. Praveen Rawal, Country Manager, Steelcase India.

With sales significantly higher than what it was last year and encouraged by market feedback, Stee lcase i s on the verge of inaugurating a state-of-the-art manufacturing facility near Pune. With this new plant the company hopes to rationalise prices, reduce delivery cycles and have a larger range available to its customers that will be manufactured locally. “Every piece of furniture will be made to order and the lead time from placing the order to the time it is shifted out of the factory will be 9 working days,” said

Mr. Uli Gwinner, President, Asia Pacific of Steelcase was in India recently for the opening of the Steelcase WorkLife showroom in Hyderabad.

2

Architecture Is The Craft Of Nature! 3

iSaloni 2012: A Resounding Success! 4

The Latest On Recent Launches And Products 6

The Mughal Pop 10

Ebony Gautier’s French Connection 12

Home Chic Home 13

First India Design Mark Awards Handed Out At NID 14

The ‘Glasxperts’ Experience 15

The Grand Trunk Tale 17

Uttara & Adwait Axe The Axe 18

Exhibitions and Fairs 20

The Signature Of The Masters 22 Mercedes-Benz: Now In Your Living Room 24

THE INSIDE TRACK May 2012

REDUCE REUSE RECYCLE

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the demand on the world’s landfills, THE INSIDE TRACK urges its readers to

actively participate in recycling efforts.

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Owner, Publisher & Printer Mr. Anish R. Bajaj for Marvel Infomedia Pvt. Ltd. Printed at Marvel Infomedia Pvt. Ltd., B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Cotton Green, Mumbai 400 033. Published at B 62, 1st Floor, Cotton Exchange Building, Cotton Green Road, Mumbai 400 033 Tel (022) 23736133/1 Editor Mr. Anish R. Bajaj THE INSIDE TRACK Volume 6. Issue 5. May 2012. English - Monthly. This issue contains 24 pages including both covers.Creative Director Natalie Pedder Assistant Editor Shweta Salvi, Sub-Editor Vikas Bhadra, Ulka Manjrekar Layout Design Krishnakant Surve, Asif Shayannawar Marketing: Mumbai B 62, Cotton Exchange Bldg, Cotton Green, Mumbai 400 033 Tel: (022) 32656823, 23736133, 32958501 Fax: (022) 23743069 Email:[email protected] Delhi Ms Sumita Prakash, Flat F 304, Rajasthan C.G.H.S. Ltd,Plot No. 36, Sector 4, Dwarka, New Delhi Tel: 9899179540 Email: s_biswas1203@ yahoo.com Chennai Mr S. Venkataraaman, Flat No. 2, 3rd Flr, E Block, Hansa Garden, 30 Madampakkam Main Rd, Rajakilpakkam, Chennai 600 073 Tel: (044) 22281128 Mob: 9444021128 Email: [email protected] Kolkata Mr Subrata Mazumder, 2, Nabapalli (Bidhanpalli). Kolkata 700084 Tel: (033) 2410 4296 Mob: 9831131395 Email: [email protected] Europe Pavilion Francaise 1282, Rue du Noyer, bt 161030 Bruxelles, Belgium.

INSIDE TRACKTHE

CONTENTS MAy 2012

COVERSTORy 1

Steelcase’s Big Plans For Work And Life

Mr. Uli Gwinner, President, Asia Pacific of Steelcase who was visiting Hyderabad for their showroom opening.

While Steelcase admits that their products are significantly costlier than those that are locally manufactured, they are not apologetic. They attribute this higher cost to a significant component of custom-duty that they have to pay (which will be done away with once their new plant goes on-stream) as well as the superior nature of the product themselves.

“The products are built to last and adhere to a worldwide Steelcase standard, hence it limits the company from bringing costs down. You cannot build a BMW 3-series at Tata Nano prices,” pointed out Mr. Uli Gwinner, adding, “We came down really significantly in our pricing in Asia Pacific, but if you compare us to the cheap local competition we will never be able to reach these price points. When our customers buy a Steelcase product they have a certain expectation, they expect that it lasts for at least 10 years, they expect it is ergonomic, they expect that the fabric is not abrasing quicker, that’s our level and we don’t go below that.”

With no manufacturing out-sourced and all the employees directly employed by Steelcase at

their soon to be inaugurated factory the company is very bullish on its future, “We will not outsource the manufacturing and the quality of the factory will be exactly the same like in any other part of the world. It will be a world-class factory from the production of the first chair,” said Mr. Uli Gwinner, who is keen to leave no stone unturned in making sure Steelcase has a great future in India.Contact: DLF Cyber City, Building No.9A,Ground Floor, DLF Phase-III,Gurgaon 122002tel: 0124 3077201email: [email protected]: www.steelcase.asia

Mr. Praveen Rawal, Country Manager, Steelcase India.

3 THE INSIDE TRACK May 2012

Spot Light Architecture Is The Craft Of Nature!On a recent visit to Mumbai, renowned architect Tadao Ando gave a lecture on the importance of conserving natural resources and how architecture must respond to these ideals. BY VIKAS BHADRA

is the only architect to have won the four most prestigious prizes in architecture: the Pritzker, Carlsberg, Praemium Imperiale and Kyoto Prize.

With a unique building aesthetic that makes use of the elements of nature, Ando has designed churches, museums, cultural spaces and apartment complexes all over the world. The Godrej Group and the legendary architect have strong synergies given their commitment to innovation, superior value and brighter living.

Speaking about his visit and lecture, Ms. Parmeshwar Godrej said, “Godrej Properties is delighted to have brought to Mumbai, one of the world’s leading architects, Tadao Ando. There is a lot of commonality between what Mr. Ando has done

and what we are doing at Godrej Properties, in combining aesthetics and functionality in a way that makes good design accessible and meaningful for everyone who uses the space. I am especially happy that many architecture students attended the lecture today, as it was a chance for them to learn from and be inspired by the master himself.”

Pirojsha Godrej, MD and CEO of Godrej Properties is inspired by this legendery architects philosophy and designs that combines the best of tradition and modernism and yet at all times maintain a respect towards elements of nature.

What’s to be seen is if the Godrej’s are able to get the legendary architect to give India its first iconic Tadao Ando building! Contact: web: www.andotadao.org

On a recent visit to Mumbai world-renowned architect from Japan, Tadao Ando

highlighted the importance of conservation of natural resources, fostering the environment and how this reflects in his architectural designs. Mr Ando was speaking at the Godrej and Boyce auditorium in Vikhroli at a lecture that was hosted by Ms. Parmeshwar Godrej and was attended by several well-known personalities from Mumbai’s intellectual, creative, and business circuits.

Mr. Ando believes in creating habitats for not just a functional purpose but also a spiritual one. He

Parameshwar Godrej hosts well-renowned Japanese architect, Tadao Ando

Galleria Akka, Shinsaiba-shi, Osaka City, Japan

The Church of Light, Osaka, Japan designed by Tadao Ando


Event Review

The eyes of the world were trained on the 51st edition of the iSaloni from the 17th

to 22nd April. The extravaganza saw design lovers from the world over make a bee-line for Milan to take in the sights and sounds of all the city had to offer.

Organized by the company Cosmit and by a small group of local furniture makers in 1961, the iSaloni was aimed at promoting the export of Italian furniture. Today, 51 years later, it is recognised as the world’s

iSaloni 2012: A Resounding Success! iSaloni yet again saw the convergence of creative geniuses from the world over in Milan during the month April ‘12 BY VIKAS BHADRA

Future Organic Angle by Interface

Luminosity designed by Tom Dixon

Heineken unveils its nightclub concept

Photosynthesis installation designed by Akihisa Hirata for PanasonicWinner of the Moooi Award,

Stairway to Heaven by Bertjan Pot.

THE INSIDE TRACK May 2012 5

largest design get-together. The city of Milan is packed with design events, exhibitions and launches where everyone who is anyone comes to keep up with the latest.

This year was no exception; the iSaloni attracted the crème de la crème of the international furniture industry. From handmade products made by the capable artisans of Bijoy Jain’s Studio Mumbai and Aldo Cibic to installations by Yves Béhar to Luca Nichetto’s haute couture

sofa collection for Cassina, Milan had it all and more! The iSaloni was a tremendous success, not just in quantitative terms but also in terms of pushing the design envelope.

A visit to the iSaloni is not just a great business opportunity but also a chance to explore world cultures and trends. It offers an unparalleled opportunity to communicate and exchange ideas with the best of the international furniture industry.Contact: www.cosmit.it

Billie Achilleos designed creatures for Louis Vuitton using small leather accessories

Cubebot sculpture by David Weeks Studio

It Products


Simpolo Introduces 800mm x 800mm Tiles

Johnson Launches Ultra-Modern Bath Enclosures

Simpolo, a leading vitrified tile manufacturer has introduced Simpolo 800, a new large size vitrified tile in the 800 mm x 800 mm size. Simpolo produces innovative tiles with stunning designs and perfect calibrations of size, warpage and is consistent with its quality.

Tiles are an integral part of interiors today. The emerging trend to go for big houses, big offices, big malls, big airports, big farm houses, big weekend bungalows has spurred the consumption of bigger tiles as well. Simpolo offers unique designs with a wide range, which includes 7 designs such as the Tropicana, Matrix, Marbella, Honeycomb, Almond and Signature series apart from the Plain Creama.

The company’s product

White That’s Just Right

Argil DuraQuartz Surfaces

portfolio includes one of the world’s whitest (Alaska White) vitrified tile in a large format; the company also introduced their absolute black for the first time in India. Simpolo is a recipient of the “Udyog Patra” and “Udyog Ratna” awards and has received accolades for its stain free tiles with Nano technology which it pioneered in the Indian market.

The size 800 mm x 800 mm is a perfect size - not too big, not too small for your dream house. It provides for a grand and elegant look. Yet, it is easy to install, easy to handle and easy to maintain with much less joints.

Simpolo’s technology offers value for money and is priced very competitively compared to some of the other premium brands available in the market.Contact www.simpolo.net

for floors and walls that can be used for interior as well as exterior applications. The surface is resistant to all kind of cracks, chips, scratches and stains. The DuraQuartz slabs are available in 3 metres x 1.3 metres which can be produced in a thickness from 12mm upto 30mm.

Argil DuraQuartz is non-porous due to the physical properties of quartz components embedded in the material. Quartz being an inert, non-absorbent mineral makes it easily resist to most stains such as those caused by coffee, tea and other drinks.

It does not need any sealers and waxes of any kind. The Argil DuraQuartz surface is also heat resistant to excellent levels of 150 degrees Celsius.

Maintenance comes easy with Argil DuraQuartz. It is a hassle free surface solution that requires minimal care. Due to its rock solid non-porous quality once used it continues to be as lustrous as new. Contact www.argiltiles.com

Argil’s DuraQuartz surfaces are a trendsetting surface material

Simolex has been part of the ceramic trade since 1996. The company has recently launched a vitrified tile that it says has one of the whitest base tiles in the ceramic market. The tile has a distinctive shine and comes in a wide range of textures which is born out of the efforts of their creative design team.

The tiles are manufactured

with cutting-edge technology in an automated plant resulting in quality and style. Simolex produces these vitrified tiles in 605 x 605mm and 800 x 800mm sizes. The designs of their product are their mainstay combined with great quality that matches the best in the industry. Contact www.simolex.in

The new collection of bath enclosures namely - Casper, Della and Edmont - are high quality glass enclosures made out of the best tempered glass. They are customised to optimise available space ensure sterling performance, are very durable and contribute a certain degree of elegance to the overall bathroom space.

These exclusive enclosures include high energy lifestyle features like a multi-colour top light, massage body jets, foot massagers, a steam outlet with aroma-therapy oils, a touch-sensitive LCD control panel, an

exhaust fan and other exciting accessories.

They offer easy cleaning and are not at all difficult to maintain; with a focus on design and safety they are the absolute right fit for a true modern bathroom. They are also high on the entertainment quotient with a Radio FM feature thrown in for that extra zing during your bath.

The price of the Johnson bath enclosures starts from Rs 1,31,000; they are available across all Johnson stores in India.Contact email: [email protected]: www.hrjohnsonindia.com

Kelebec - The Art Of Outdoor Living

As one gears up for the sunny days ahead, One and Only, the furniture store, has introduced a new collection which will help cool off the hot days lying ahead. Its home decor solutions are suited for a variety of tastes and perfect for this season.

One and Only’s summer collection is full of soothing colours and rich fabrics that are capable of bringing a great vibe to any abode. Whether it’s the contemporary, classic or modern look, the brand creates furniture that can be passed on from generation to generation.

This season will see a lot of white finishes. Every room is

better off with a touch of white - a single piece of furniture, some accessories or picture frames, every colour sings its best song against white.

To create a feeling of pride and possession in your home are chairs with wood on wood inlay work, carved furniture, unusual material options and much more.

So, whether you want to sink into a deep sofa with winged arms or slip into a love nest lined with quilted soft flannel, One and Only has options galore to keep you cool, comfortable and your home utterly glam.Contact tel: 0124-4477781 web: www.oneandonly.co.in

It Products

Gear Up For The Summer with One & Only

Kelebec, the brain child of Nymrata Advani Bickici and Yunus Bickici, an Indian-Turkish couple, is a luxury store for outdoor living with truly inspirational pieces of furniture handpicked from around the globe.

Kelebec brings together luxurious and chic outdoor furniture solutions, distinctive in design, yet practical for all weathers. Kelebec’s collection for the outdoors runs the gamut from pool loungers, outdoor dining tables, benches and coffee tables to giant statues, water fountains and urns - all equipped to withstand the harshest of

Luxurious Chaise Lounges - A True IndulgenceThe latest collection of Chaise Lounges from Living In Style will lend luxurious comfort and sophistication to your home décor.

The chaise lounge collection from Living In Style features one-armed loungers having a low back, half back or no back at all and have been designed with a creative flair. These lounges are available in vibrant colours and sizes and effortlessly blend with any style of décor, be it traditional or contemporary. A

true indulgence, these chaise lounges can be placed at a variety of spots to create a cozy reading nook or add an extra seating in your bedroom or living room. Living In Style offers these lounges in an array of fabrics like luxurious leather, velvet, suede, traditional damask etc.

The plush, sleek lines of the Chaise Lounges will exemplify the glamour quotient of your décor as also provide great comfort. They serve as a perfect place to relax and unwind, be it indoors or outdoor. So add a spark to your home décor with this stunning Chaise Lounge collection from Living In Style, Mumbai.Contact tel: 022 28752174

weather conditions. The furniture is sophisticated and fun, and is made in a variety of materials such as teak wood, synthetic rattan, ceramic and stone.

So soak up the sun with Kelebec’s new range of plush summer furniture, perfect for a weekend home or even an apartment balcony. From stylish pool loungers and elegant outdoor beds, the products are sure to add some zing to your balcony, terrace or weekend home this summer.Contact email: [email protected]: www.kelebec.com


Idus Launches Multi-utility Designer SideboardsIdus has now placed in the market its new high-end designer side board collection, created by the brand, Cattelan Italia. This marvelous collection boasts of an elegance and style that they claim has not been seen hitherto, in any prototype amongst the residential and commercial furniture segment.

All the designer items in this collection are highly utilitarian and engaging, both in dimension and style. These pieces have been inspired by classic Italian designs and have been created by drawing out the best of recent trends and applying it with a certain degree of innovation. The “sideboard” collection not only reflects elegance, innovation and beauty, but also offers great utilitarian performance.

These sideboards have different styles and easily fit into any place and match most

tastes; there is a shape and style to suit every setup. Each piece is imbued with majestic looks mixed with great form and design. The contemporary styles not only add to the elegance of the room but also contribute a whole new look to one entire side of it.

This Cattelan Collection brings to you furniture items that are not only large in size, but also in style and grandeur. The price range starts from Rs. 40,000 and goes up to Rs. 2 lakhs.Contact web: www.idus.in

It Products

Havells Launches Koolaire - Its First Range Of Air CoolersHavells, a leading player in the home appliances segment, has launched its first range of air coolers called Koolaire, which is a unique blend of technology and design well suited to add elegance and comfort to your lifestyle.

In line with its philosophy of manufacturing eco-friendly and energy-efficient products, Havells has designed this air cooler using eco-friendly fiber materials, anti- bacterial properties and a strong hydrophilic design. The honey comb cooling pad combines three dimensional structures, horizontal and vertical cavity tunnels, making it unique and

maintenance free. Its water films and water spray system helps to absorb the dust and clean the air thoroughly.

The key features of Koolaire are that it has adjustable louvers, a water level indicator, a 45 litre large water tank and 5 leaf aluminum blades for a powerful airflow. Koolaire is ideal to cool various types of areas such as living rooms, restaurants, show rooms and large bedrooms.

Designed to provide the perfect cool breeze making the scorching summer heat more bearable, the cooler comes at a price of Rs.11,995/-. Contact web: www.havells.com

Bosch Power Tools’ Dremel Trio - For Architects, Designers And SculptorsBosch Power Tools’ Dremel Trio is a multi functional tool which offers great functionality and style. Poised for nearly any application like cutting, sanding or routing the Trio brings precise 360 degree cutting technology to your fingertips. With the help of this tool, users can tackle multiple planes and materials including wood, plastic, drywall, metal and wall tile without switching tools.

Dremel Trio comes with a full line of accessories and attachments to tackle countless

projects in a variety of materials. Available attachments include a vacuum attachment, compact depth guide and a circle/edge guide.

Priced at Rupees 12,500/- for the 2/8 accessories kit, Dremel Trio includes features like a lock on button and multiple grip zones for added comfort, it is available at all Bosch outlets and select Home Town stores. Contact web: www.boschindia.com

Palazzo, from Oaktree Kitchens, is a traditional kitchen with a grand culinary space designed out of natural wood, complete with intricate patterns and a finely polished surface. The kitchen is hand made with solid walnut shutters and porcelain handles that look very elegant. Solid oak shutters, crafted pillars, a wooden hood and porcelain knobs take you back in time, giving you a perfect traditional look, with all modern features.

The ‘Oaktree Kitchen’ is made to be an integral part of your home, with a cheerful and

inviting ambience that welcomes family and friends. The kitchen is creatively organised to maximise space usage with different zones for cooking, cleaning, preparation and storage.

All Oaktree kitchens and wardrobes are made of high-quality raw materials and long lasting hardware.

The designs are customised to suit the requirements, lifestyle and aesthetics after detailed discussions with clients about their expectations. Contact tel: 09008400400web: www.oaktreekitchens.com

Oaktree Kitchens Presents Its Palazzo Series

Electrolux Launches An All New Built-In Microwave Oven

Defrost at the touch of a button, grill food or brown the top for a professional finish with the all new Electrolux Microwave Oven.

The new Electrolux built-in and countertop microwave oven is beautifully designed to seamlessly integrate into a modern kitchen collection, sharing the same sophisticated style, stunning looks and intuitive features.

The oven features a combination of cooking modes to allow a quick preparation

of a variety of dishes. Multi-staged cooking uses precise power levels at different stages of preparation. A delayed start allows you to set a time for your microwave to cook a meal when you are ready to eat.

The oven highlights the cooking credentials and thoughtful detail to professionalism expected from the Electrolux brand. The integrated trim that houses the microwave oven is functionally designed to vent heated air directly out of your cabinetry, preventing condensation and moisture build-up. Also the auto cook function allows for a variety of popular foods such as fish, chicken, vegetables and rice to be cooked quickly.

This multi-featured microwave is priced at Rs. 20,600/- Contact web: www.electrolux.in


It Products

Serenity Introduces A Vibrant ‘Desi’ Collection Of Mirrors Reconnect With Maspar’s

New Range Of Bed Linen

Serenity Blissful Living brings a vivacious collection of mirrors in varied hues coupled with funky ‘desi’ prints for each one. Just select a print of your choice and see the transformation of any interior space.

From colourful elephants to the typical Indian floral art work, these mirrors are sure to add an extra sparkle to your home. For all the crazy Bollywood fans, there are mirrors designed with popular movie titles, making them an apt choice to adorn that empty white wall in the house.

Hanging the ‘nimbu-mirchi’ is a traditional practice in Indian homes. Serenity brings you a

mirror with this very symbol; protecting the ancient believer in you from evil. To add to the funky quotient of your interior space, bring home the multi-hued elephant mirror which is a sure attention grabber. Pick up this mirror which has an intricate traditional Indian design and comes in bright colours to further accentuate your home.

Serenity Blissful Living offers an effervescent and eclectic collection of furniture and accessories which is sure to enhance not only homes but offices as well. Contact web: fb.com/serenityindia

Seiko’s Grandfather Collection of Clocks

The range also has a built in night-time chime silencer which functions from 11:00pm to 05:45am. The clocks are available in the colour brown and wiping dark brown which gives them a vintage look.

The price of the clocks range from Rs. 1,15,000/- to Rs. 1,25,000/-.Contact web: www.seiko.in

The Eco-Tents Cottage By LoomcraftsLoomCrafts, a leading brand in outdoor furniture has now introduced its exclusive range called the ‘Eco-Tents Cottage’ for the Indian market. These luxurious environment friendly tents offer a rare opportunity to live in spacious luxury surrounded by canvas. These are collapsible tents and cause minimal impact to the environment, bringing one closer to nature and the elements; they are therefore ideal for camping and other outdoor leisure activities.

These eco-tents are manufactured as per the guidelines of the eco-tourism industry. The entire frame work is in an aluminium alloy and the top and sides are made of a tensile

membrane fabric, which is well suited to last for years.

These structures are designed to be used in tropical regions and are not only wind proof but can also withstand harsh weather. Loomcrafts have structures designed for areas with heavy snowfall as well.

These novel temporary structures come equipped with amenities like solar power, natural ventilation, cloakrooms, bathtubs and whatever else you may wish to include in your luxury tent. Customising is something LoomCrafts is glad to offer.

The price range for these tents range from Rs. 2,500/- per sq. ft. up to Rs. 3,500/- per sq. ft.Contact www.loomcrafts.com


The leading brand in home fashion, now brings you an eclectic mix of natural browns reconnecting you to the cultural roots of India. Maspar has launched Reconnect - its new collection of a casual, informal range of bed linen in home fashion.

Reconnect offers a splendid range of bed covers, duvet covers, pillow cases, cushions covers, curtains, sheets, and a large quilt collection; so heartwarming and balanced in clove brown, moleskin, vanilla and oyster grey colours, that it promises a natural reconnect to rediscovery.

The collection is made from the finest of fabrics and trims, using only the best materials to create the most eye-catching and exquisite product. It promotes comfort, sophistication, style, grandeur and luxury and suits the needs of everyone. So, relish rhythmic stripes, grid chenille and cultured prints from Maspar’s new collection.

The price of the collection starts from Rs.450 and goes up to Rs.7,495; it is made out of 100% cotton and is available at all exclusive Maspar stores. Contact tel:011-40605000web: www.maspar.co.in

Seiko has launched its Grandfather collection of clocks for the first time in India.

Enjoy the grandeur and grace of Seiko’s classic Grandfather Clock range, featuring elegant details that are sure to enrich your home while making a bold décor statement. These clocks meet the highest standards of excellence, offering you precision timepieces from a brand name that is responsible for many of the world’s firsts for clocks for over a century.

The clocks are made using wooden cases installed with quarter-hour chimes and hourly strikes with volume control.


Spot Light

Mughal Pop, an opulent collection of furniture, home accessories and

objets d’art is the latest talk of the town and has been recently launched at the Good Earth Stores by Mozez Singh.

The acclaimed film maker, producer and writer (his movie “Peddlers” has gone to the Cannes Film Festival), has now donned a new role, that of a designer, inspired by his sheer love for furniture design.

Mozez, a multifaceted personality has carved a unique niche for himself through this new venture. His collection ‘Mughal Pop’ finds its inspiration in Mughal motifs and architecture. Mozez explores the tradition and heritage of India by giving it a modern, contemporary and avant-garde twist. The utilitarian furniture pieces are made in various delightful colors of acrylic and bejeweled with fabulous semi-precious stones. This evokes a style much like pop art, but at the same time, the gems add a richness and

The Mughal Pop Mozez Singh’s maiden venture in the world of furniture design finds its inspiration in Mughal motifs and architecture. BY ULKA MANJREKAR

lustre that transports each piece to the royal era of the Mughals.

Mozez believes that films exhibit emotions in an honest fashion which can also be seen in interior design. Furniture is extremely emotive and elicits the personality of the dweller whilst bringing out hidden emotions.

Simran Lal and Anita Lal, the owners of Good Earth praised the talented Mozez Singh as they raised a toast to this young man who has established a distinctive space for himself and proved his mettle with each foray that he has made, be it writing, directing, producing and now designing.

Singh modestly affirms, “This conf luence of t radi t ion and modernity is the leitmotif of my

Akbar Vs. Zeus Vs. The Moon: Furniture which takes inspiration from Mughal motifs and architecture

Kh For Khubsoorat

Noorjehan Reclines

Seena

Aurangzeb’s Checkmate


designs. There is no era as grand and exquisite as the Mughal era and this is just a humble attempt at infusing modern styles in classic forms. Being a creative person, I have allowed myself to traverse as many paths as possible from direction to writing to production. ‘Mughal Pop’ is just a mere exemplification of the same and I hope I succeed.” Contact: Good EarthRaghuvanshi Mansion, Raghuvanshi Mills Compound, Senapati Bapat Marg, Lower Parel,Mumbai – 400013tel: 022 24951954web: www.goodearth.inwww.mozezsinghdezignz.com

D For Diabolique

Moonstruck Shahjahan

The Peacock ThroneMehrania’s

LustI Am Love

Babur Hunts A Tiger

Takth-E-Tavus


Co. Profile

Ebony Gautier inaugurated their first store in Faridabad. The lavish store spreads

over 5,600 square feet of stylishly appointed space. Ebony Gautier provides a complete range of furniture for living rooms, dining rooms, bedrooms, junior bedrooms and even provides wardrobe solutions. It delivers to customers an internationally benchmarked retail shopping experience which they will find stylish, comfortable

Ebony Gautier’s French Connection Ebony Gautier brings elegant French furniture to its newly opened premium store in Faridabad. BY ULKA MANJREKAR

and uniquely appealing.The store promises to offer its

customers an easy access to stylish living and is neatly themed to include living rooms featuring sofas and wall units, dining room furniture, adult bedrooms, kid’s bedrooms, home-office products as well as home furnishing and home décor solutions.

The range of contemporary styled furniture is manufactured in France to exacting quality standards. Apart from their visual and aesthetic appeal, these products are designed and manufactured with stringent international safety standards, where comfort and environment friendly aspects are kept uppermost.

A big attraction for the customer is the comprehensive range of living room solutions where one can choose from a new range of sofas, lounge chairs and recliners available in a choice of a fine fabric finish or a rich leather finish. These are complemented by a stylish range of elegant wall units which combine storage with style. Another high point are the Ebony Gautier Bedrooms that combine design, comfort and beauty to create spaces

that reflect your distinctive style. The selection comprises a wide array of beds, chests of drawers, wardrobes, dressers, mirrors and mattresses that transform your bedroom into a contemporary styled comfort zone. The appeal of the bedroom spaces are further enhanced through the world class contemporary styled innovative wardrobe systems that are available in many finishes to help harmonise with the rest of the bedroom furniture.

Ebony Gautier certainly satiates the need of premium furniture in India, promising a solution that enhances both lifestyles and homes, while being environment friendly at the same time.Contact: Crown Plaza Mall, 29th Milestone, Sector 15 A, Faridabadweb: www.ebonygautier.com

The furniture display at the Ebony Gautier store in Faridabad


Co. Profile

With superior craftsmanship, state-of-the art technology and highly personalised

service, House of Design brings to you furniture which has texture, colour, form and design combined in seamless harmony to help achieve

a stylish and eclectic look for your home.

The House of Design is a furniture boutique with a design team that aims to give physicality to a space in a distinctive and fresh avatar. The furniture is handpicked or custom made to express a uniqueness of design and craftsmanship. Their creations are a result of a deep understanding of materials and experimenting with varied forms and styles. Designed to delight, the studio showcases a diverse mix of furniture - be it straight-lined modern or curvy classical with elaborate carved detailing.

The firm uses sophisticated production technologies like a 5 axis CNC router, a high quality paint shop and an in-house design studio with the latest software for conceptualising its designs. At House of Design, one can find

Home Chic HomeHouse of Design is a furniture boutique founded by Aarti Aggarwal which prides itself on expressing a uniqueness of design with great craftsmanship. BY ULKA MANJREKAR

a full selection of living room, bedroom, dining room, home office, entertainment and accent furniture to make your living spaces come alive.

House of Design is founded by Ms. Aarti Aggarwal who was lured by the creative expression this space offered. For Aarti, designing is not merely an application of formal skills, but a way of thinking. Her energy, passion and focus drives the design process at the studio and helps in constantly adding new products and furniture with a notable personality. Contact: CRC-2 , KH No 337,First Floor, MetroPillar No 28 B Sultanpur, New Delhi-110030tel: +91-11-64714649web: www.houseofdesign.co.in

House of Design furniture expresses uniqueness in each of its pieces


Event Review

Launched on January 12, 2012 by the Indian Design Council in cooperation with the Good

Design Award, Japan , the India Design Mark (IDM) is a design standard, a symbol, which recognizes good design.

In its first edition the council granted the India Design Mark to 31 entries after evaluating good design through a systemized process which included two stages, Prof. Pradyumna Vyas remarked, “This is a big moment for Indian design and Indian industry. Good design improves the lives of people and India Design Mark is a step in that direction. Embracing design is essential to

First India Design Mark Awards Handed Out At NIDThe 1st edition of the India Design Mark saw 31 entries awarded the coveted mark which is a recognition of great design. BY VIKAS BHADRA

List Of Product Entries That Have Been Granted The India Design Mark

No Company Name Product Name 1 Tata Chemicals Ltd Tata Swach Nanotech Water Purifier2 Matrix Comsec Pvt Ltd Time Attendance and Access Control Product 3 Wizardry Designs Pvt.Ltd Duroware Tongue Care 4 Honda Motorcycle & Scooter India Private Limited Cbr250r 5 Forbes Technosys Ltd Mega Banker 6 Bisquare Systems Pvt. Ltd. Ecco Diva 7 India Yamaha Motor Yzf R15 Private Limited Version 2.08 Godrej & Boyce Mfg.Co.Ltd Chrysalis Iccu Interio Division Motorized Bed 9 Godrej Interio (Division of Godrej & Namaste’ - Lecture Boyce Mfg. Co. Ltd.) Theatre Furniture10 Elgi Ultra Industries Ltd. Elgitex - Gx 11 Maruti Suzuki India Limited Wagon R12 Scorpio Enterprise Natraj Premium 13 Elgi Ultra Industries Ltd. Ultra Endura+ Ss Pressure Cooker 14 Elgi Ultra Industries Ltd. Ultra Choice+ Mixer Grinder 15 Elgi Ultra Industries Ltd. Pride Power Grind16 Duron Energy Private Limited Duron Lite17 Forbes Technosys Ltd Nano Banker Atm18 Godrej Interio (Division of Godrej & Ace Chair Boyce Mfg. Co. Ltd.) 19 Wipro Ltd (Furniture Business) Transit 20 Jsl Lifestyle Limited MushroomCollection 21 Mallcom (India) Limited Safety Gear22 Maruti Suzuki India Limited Swift23 Duron Energy Private Limited Duron Breeze 24 Bharat Fritz Werner Cnc Drill Tap Center 25 Wipro Ltd (Furniture Business) We26 Wipro Ltd (Furniture Business) Ican 27 Kich Architectural Handrail & Balustrade Products Pvt. Ltd.28 Bharat Fritz Werner Cnc Vertical Machining Center29 Thermolab Scientific Equipments Stability Chamber Pvt Ltd30 Wipro Ltd (Furniture Business) Startline31 Crompton Greaves Ltd. Pumps Borewell Division Submersible Pumps

improve national competitiveness as design contributes significantly to our culture, environment and economy.”

The first stage of assessment was carried out by 20 senior designers from across the country and out of the 71 entries received across a number of categories 60 qualified for the next round of assessment. The stage one assessment was done online and each application was reviewed by three jury members.

The second stage of assessment was done by a jury of nine eminent professionals who had gone through all the entries, following a well laid out process of selection - looking at aesthetics, user-potential, innovation

and social responsibility. The 31 winning entries (see table

on the left) were awarded the India Design Mark at National Institute of Design, Ahmedabad. The event itself was conducted over a period of two days on 3rd and 4th May 2012.

Mr Anand Mahindra, the President of the India Design Council added “India Design Mark, will provide a unique distinction to Indian products in domestic as well as global markets as products that are designed in India for the world. India Design Mark will help Indian and global consumers to confidently buy Indian products as they can be assured of design excellence and quality.”

The India Design Mark symbolizes excellence in form, function, quality, safety, sustainability and innovation. It communicates that the product is usable, durable, aesthetically appealing and socially responsible. The mark acts as a brand extension and imparts competitive advantage to the product in local and international markets. It also serves as a unique launch pad for new products and services entering the market.Contact: web: www.indiadesignmark.in


Co. Profile

Asahi Glass India Ltd. (AIS) launched Glasxperts, India’s first glass solutions brand.

Glasxperts is a one-stop shop designed to provide complete, customised and innovative glass offerings for homes, offices and commercial spaces.

Providing bespoke consultation and assistance for design, Glasxperts works in tandem with architects and interior designers to make dreams in

glass a reality. The centre has been designed to give the customer a complete experience on how glass can give a different look to interiors and exteriors, thus providing innovative design ideas.

Glasxperts offers an entire spectrum of world-class and some never-seen-before, high-quality branded glass products, fittings and systems with assured safety and hassle-free services.

The centre has an expert team that is specially trained to ensure

The ‘Glasxperts’ Experience India’s first specialty experience centre that showcases myriad glass products and concepts with multiple functional and aesthetic benefits. BY ULKA MANJREKAR

that customers get the best-in-glass experience, right from idea to execution. Moreover, the customers are assured quality products and hardware, in addition to the skilled team that executes the customised requirements.

Spread across 3,700 sq. ft. the experience centre boasts an outstanding collection of innovative glass designs like glass rooms and walkways, glass door sliding systems, and glass shower enclosures.

Glasxperts also allows interior

designers and home owners to do more with glass. This includes the range of lacquered glass available in a variety of beautiful shades suited for wall tiles, table-tops, shelves and partitions. And now, with the recent innovation in glass and glass fittings, a plethora of designs can be executed for glass stairways.

The state-of-the-art centre has been designed such that all products showcased give a unique experience on how glass can enhance the interiors.

Glasxperts enables individuals to design their space exactly as they dreamt, thus becoming a one-stop solution designed to give customers complete, customised and innovative glass solutions for homes, offices and commercial spaces. Contact: The Glasxperts Experience Zone G-20/20A, Vipul Agora, MG Road, Gurgaon.email: [email protected]: www.glasxperts.com

Innovations with glass by GlasXperts

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Co. Profile

In this era of globalisation we are inching towards a point where design sensibilities are

an invincible product of passion, i r re spect ive o f geographica l boundaries. Livio, a young French designer with Italian roots, is perhaps the best contemporary example of this phenomenon; helping him

The Grand Trunk TaleThe Trunks Company of Jaipur has created a luxury brand of avant-garde luxury fashion trunks courtesy Livio Delesgues. BY VIKAS BHADRA

realise his passion are Mr. Paritosh Mehta and Mr. Priyank Mehta owners of Trunk Company, Jaipur.

An architect by profession, Livio Delesgues has acquired an excellent understanding of Indian styles and tastes after travelling for more than half a decade across India.

Having worked with renowned architects and attained a Masters in product and interior design from Charpentier University, Paris, Livio has now focussed his energies on designing and crafting luxury trunks for the Trunks Company based in the pink city of India, Jaipur.

While the design of trunks can be customized, he has effectively made it possible to also create trunks with

it will belong to. “Here lies the most intriguing part of trunk-making”, believes the young designer.Contact: 44 Kartarpura, 22 Godown, Jaipur – 302006, India.tel: +91-141-4064999 email: [email protected] web: www.trunkscompany.com

modern day functionalities retaining their original regal charm.

Designing and sketching the trunks is not the last chapter of Livio’s creation; working on each trunk with undivided attention and dedication is where he excels. Every trunk is a pure blend of endless effort and fine detailing.

The tradition of trunks enjoys a glorious past. They exude the energy of an heirloom that is transcended from one generation to the other. With a rooted understanding of that, Livio ensures designing and making the finest trunks that match present day conveniences, artistically. Every trunk is made-to-order to meet facets of the personality of the patron

Suitcases designed by Livio

An open steamer designed by Livio

A Closed Steamer

Mr. Livio Delesgues, Designer at Trunks Company Jaipur


Event Review

There are some who respond to the call of the wild and are clearly swooned by the

mysteries and designs of nature. Adwait is probably one of the few designers who belongs to this eco-friendly category. Adwait strictly adheres to his principle which forbids the felling of trees and makes his products from wood sourced from naturally fallen trees.

Mumbai recently played host to a rare collection of art furniture, as former Miss India Uttara Kher and former model Adwait Kher launched their teakwood art furniture collection at the BMB Gallery in Mumbai. The exhibition themed “Axe the Axe” saw yesteryears actress Shabana Azmi inaugurate the collection by actually axing an axe along with the dynamic duo.

Some of the exhibits included coffee tables made out of the axle of bullock carts, bar cabinets made out of facades of carved wood, folding sofas made from old chests, charming lanterns and many others that have all been designed by Mr. Adwait Kher.

Adwait and Uttara showed us their collection with great patience, and were more than happy to share details of their design journey with us. Here are some excerpts from our conversation:

Uttara & Adwait Axe The AxeExtraordinary pieces made from recycled wood or naturally fallen trees is what marked this eclectic collection of furniture by Adwait and Uttara Kher. BY ULKA & ViKAs

So tell us something about your work?A lot of day dreaming takes place, sometimes days, weeks or even months. I don’t fiddle with the wood till I see a form in it. My workshop is in Nashik where I work with 3 craftsmen who assist me in my work.

How did you come across the idea of using recycled or waste wood?I am very upset by the way people cut trees down. It hurts me emotionally, and so I use the wood that has been already used for all of my work. I choose the wood which no one buys, which has no commercial value and then I make things out of it. Most of our work doesn’t have nails and screws. We use wooden joinery for our work.

How easy or difficult is it to source the raw materials?If you like the job, it’s very easy. This job is just a byproduct of my fulltime job that is wander lusting. That is my primary lust in life. I see things I like, I go to forest auctions and then life becomes easy.

Is there a particular line of products

The exhibition “Axe the Axe” was inaugarated by actress shabana Azmi by actually axing an axe in the presence of guests

19

you like to design?I have no idea of any classifications. Design is when it flows free. All classifications are man-made.

So you give your artistic abilities a free hand while designing these products?I like to believe that. It is the inherent artistry of nature. I don’t give myself a free hand; I give nature a free hand.


What has been your response to your collection?I realize that these kinds of things are not seen in Mumbai at all. I have been waiting for a long time. I thought I would give it a try and see if they are accepted or not.

Considering that you recycle wood, what is the durability or shelf life of a product?Easily 200-300 years.

Do you have plans to set up shop abroad?No, but I export my products to Switzerland and Germany. I have been doing that for a few years now. They work well with my style.

Any artist who has been your constant source of inspiration?3 ac tua l l y. My wi f e and 2 daughters.

After having a tete-a-tete with the

duo one feels delighted about the fact that even in an age driven by materialism and commercialization, there are a few who continue to contribute to the preservation of nature. Contact: Uttara & Adwait Furniture, Tathastu, Gangapur Road, Someshwar, Nasik 422222tel : 09822090110email: [email protected]

The collection included furniture made from wood procured from naturally felled trees


Fair NewsInteriors UAEDate 7 - 9 May 2012Venue Abu Dhabi, United Arab EmiratesContact www.interiorsuae.com

Interiors UAE 2012 is the only interiors trade event held in Abu Dhabi that offers an exclusive fusion of modern and traditional influences through a unique gathering of international and regional design led interiors products and industry leaders.

Specifically aimed at the contract and retail markets, the event offers an excellent platform for interior and exterior furnishing companies to showcase their products to a market that is rapidly expanding. This year’s highlights will include design innovations from Europe’s leading trade interior events that will be showcased through an ensemble of products tipped by some of the world’s most respected design gurus to become trendsetters for the interior design business.

The high-end exhibitors will include unique lighting design specialist Sharon Marston, contemporary rugs and carpets suppliers The Old Foundry from the UK, and unusual bespoke and contemporary furniture pieces from Urban Mint, amongst others.

BMExpoDate 10 - 12 May 2012Venue Beijing, ChinaContact web: www.bmexpochina.com

BMExpo China is one of the leading trade events that highlights innovation in wall material, building and energy saving. It showcases new and upcoming products, technologies and equipment. The event focuses on brand building and getting exposure in China and other international markets for the exhibitors. The event has a strong focus

BMExpo

on the building and construction industry.BMExpo China will have concurrent forums and conferences and

is an ideal platform for the trade to exchange information. There will also be many products related to construction exhibited at this event. Latest developments in bulk cement and ready mixed concrete, ready mixed mortar equipment and displays on brick products, fly ash, gypsum products and other equipment will be on show.

Yorkshire Antiques And Art FairDate 26 - 27 May 2012Venue Harrogate, United KingdomContact web: www.antiquesfairs.com

The Yorkshire Antiques and Art Fair is going to be one of the biggest

Inlight Expo


Management Conference and the Architecture and Design Conference for industry leaders to network and share ideas and experiences.

Interior Lifestyle-JapanDate 6 – 8 June 2012Venue Tokyo, JapanContact web: www.interior-lifestyle.com

Interior Lifestyle Tokyo attracts high-end interior design product manufactuers from all over the world. This famous exhibition suggests trending lifestyle ideas presents stylish space design concepts. The new Interior Lifestyle Tokyo will show an exciting change. This year each zone will have a clear concept and a series of leading events will make it more compelling.

The fair welcomes “Creative Direction”, a team of four members entrusted with creating new concepts for this event. The spatial design of Interior Lifestyle Tokyo, one of the significant characteristics of this fair, will be entirely renewed offering a wide range of key elements from trends to new talents.

Fairs & ExhibitionsDate 11 – 12 May 2012, Furniture & Furnishing FairVenue Kochi, KeralaContact www.baceexpo.com

BACE EXPO (Building Architectural Construction and Engineering) is one of the chief building and construction industry related trade events that is held in Kochi. Hosted at the Jawaharlal Nehru stadium, the show features interactive discussions among eminent corporate experts regarding the latest technological developments and advancements in this sector. Participants can also attend the informative seminars, which are scheduled concurrently with the show.

Exhibitors can get in touch with qualified, prospective buyers at the show and the networking scope available here is extensive as well. An impressive array of glass and glazing tools, tiles and ceramics, refrigeration units, electrical appliances, sanitary ware and waste management equipment are displayed during the event,

which is held over three days. Professional architects, contractors, landscapers, civil engineers and senior project managers take part in the show and while executives from noted trade associations and government attend.

Date 25 -27 May, 2012, Roof IndiaVenue Chennai Trade Centre, Chennai, IndiaContact www.roofindia.com

Roof India is billed as the biggest roofing sector trade event in Asia. The show is organized on an annual basis and boasts of more than 5000 trade visitors at each of its editions. Over 150 exhibiting companies take part at the show, displaying an extensive range of roofing equipments, cladding tools, tensile architecture items, steel structures, waterproofing solutions and other related products. The show is also instrumental in helping participants get acquainted with environment friendly roofing options.

and most appealing fairs for antique in UK that will take place at the Great Yorkshire Showground of the Yorkshire Event Center. Exhibitors, retailers and sellers from all over the world will come to be a part of this event. They will display various commodities related to the field of arts and antiques to the visitors of the expo.

The management will also organize concerts and other competitions for the guests at the event, which will also include an interactive session for the visitors providing them detailed information about the displays and exhibits.

Inlight Expo 2012Date 05 - 07 June 2012Venue Lyon, FranceContact web: www.capurba.com

The overall performance of lighting in buildings goes through continuous technological innovation. Solutions are emerging on the market to reduce the environmental impact and energy consumption of lighting on a regular basis.

Because light is an essential component of our environment, whether it is for development, comfort or decoration, the 2012 edition of LumiBat will be a preferred event for a variety of reasons. Whether it is for office lighting or home lighting, LumiBat is a destination for all professionals in the field of interior lighting; it will reveal some of the latest market trends and innovations and will prove to be a valuable place for the exchange and information. This event will bring together products and expertise of a variety of professionals dedicated to innovative, economical and sustainable lighting.

Build4AsiaDate 4 - 6 June 2012Venue Hong Kong Convention and Exhibition Centre, Hong KongContact web: www.asianelenex.com

Build4Asia is a 4-in-1 Sustainable Architecture, Design, Building Services and Electrical Engineering tradeshow. It comprises of Asian Elenex, Asian Building Technologies, Asian Architectural Interiors and the brand new Hospitality Design & Technology that will make a triumphant return to the Hong Kong Convention & Exhibition Centre.

Build4Asia 2012 is anticipated to accommodate over 500 international exhibitors at the exhibition space of 15,000m2. The show will match global exhibitors with more than 12,000+ Asian trade buyers. Others than the display of a cross-section of the latest global products and technologies, ranging from electrical supply, transmission & distribution, architectural interiors, light, sound and visual to hospitality design and technology, the show will also comprise of events like the 2012 FAPECA Conference, Integrate 2012 Facility

Interior Lifestyle-Japan


Event Review

A partner o f the Suy ing Metropolitan Studio, Patty Mak creates trends and

fashion across Asia, dictating the palette of the rich and famous. A strong sense of intimacy and style pervades her work which ranges from the ethnic to the contemporary; her quest to fuse stylistic polarities, achieves an eclectic result with wide appeal and appreciation.

Designer Patty Mak was recently in Bangalore attending the launch of Hiranandani’s lifestyle residential brand Signature , the brand encopasses projects like Horizon, a

The Signature Of The MastersThe launch of House of Hiranandani’s signature residential brand brought together some leading lights from the design world. These included Yoo inspired by Phillippe Starck and designer Patty Mak who have signed on to the development. BY VIKAS BHADRA

Ms. Neha Hiranandani, Mr. Surendra HIranandani, Ms. Patty Mak, Mr. John Hitchcox and Mr Edmund Ng

Ms. Neha Hiranandani, Director, House of Hiranandani

residential complex in Bannerghatta, Bengaluru the interiors of which have been designed by the iconic French designer Phillipe Starck.

ElevenSignature Vi l l a s a t Devanahalli, Bengaluru will be designed by Patty Mak, while Seagull, a residential complex in Chennai will be designed by India’s ace architect Hafeez Contractor. Patty was thrilled to be a part of the project which involved designing 11 Signature villas for the House of Hiranandani. Not only are the interiors an eclectic mix of the new and the contemporary but each villa is also completely different from the other. (Excerpts from an interview with Patty Mak)

While designing the interiors of the Signature Villas, what kind of variation will be used to make each different?

For the very first time ever in Bangalore, buyers are offered an opportunity not just to make choices about the finishes of their interiors but also the configuration of the

internal spaces. There is a choice available of having a double volume height either in the living room or the dining room. With these permutations of choices, every house would be unique. No two houses would be alike. It means owning a bespoke home.

Are any Indian designers involved in the project as well?

We do not have any Indian colleagues at the moment but would be more than happy to have some in the future. Our doors are open to all creative people especially those that are in sync with our ideas and philosophy.

How will you choose and source your materials? Will you incorporate any local materials along with international ones to design the interiors?

We would source the most suitable product regardless of its origin that would best meet the need of the design. Local materials are used as long as they meet with our high

The House of Hiranandani Exhibit in Bangalore


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exposed to good design; this has served to sharpen their taste for aesthetics. They do take on very well with the sophisticated clean lined design that we have presented.

As the world gets increasingly globalised do you think that it gives rise to a coherence in design regardless of geography and ethnicity?

Globalisation does lead to a certain

uniformity but as any good and sensitive designer we should address each in context with the cultural and geographical differences. These are design parameters that supply the unique character.

Being one of the best names in the business how does it feel to be involved in a project with Yoo?

We are delighted to be involved in a project with Yoo. We are also very honoured to be working in India with one of the finest developers The House of Hiranandani that made it possible for us to deliver this exclusive development.

Does this project resonate with any of the international projects you have done previously?

Each and every project is a bespoke piece and only the best qualities of the previous project are incorporated into the next project. The project is an evolution of our many years of experience working in the international scene.

As an international designer what do you feel about the Indian design scenario?

Design in India has never been better. With the rising affluence of the people, Indian design is progressing in leaps and bounds.

What are your upcoming projects in India?

We are involved with some other upcoming projects in India and will reveal them to you in the near future.

A message for the budding designer?

The most powerful asset is your individuality, be honest and pure in both the design and materiality.Contact: House of Hiranandani web : www.hiranandaniupscale.comFor Patty Mak Suying Metropolitan Studio9 Muthuraman Chetty Road #03-01APS Building, Singapore.www.suying.com.sg

quality standards.

Did you follow the concept of minimalism considering Indians are getting more and more accustomed to minimalist designs and have started appreciating the same?

We have designed a villa that speaks of the present time and age; it is imbued with a timeless quality. The people of India today are very well travelled and are internationally

Seagull based in Chennai has been designed by ace architect Mr Hafeez Contractor

24

In col laborat ion with the Formitalia Luxury Group, one of the leading Italian manufacturers

of designer furniture, Mercedes-Benz Style has created a furniture collection consisting of a sofa, chaise lounge, a dining room table, various chairs, a sideboard, a shelf unit with an integrated home theatre system, a chest of drawers and a bed. The collection was presented at the Salone Internazionale del Mobile, April 17 - 22, 2012 in Milan.


Spot Light

Postal RegistRation no. MH/MR//east/129/2011-13 Rni no. MaHeng/2007/19853. PosteD at MUMBai PatRiKa CHannel soRting oFFiCe, MUMBai g.P.o. 400001 on 15tH & 16tH oF eVeRY MontH

Mercedes-Benz: Now In Your Living Room Mercedes-Benz is bringing their unmistakable styling and high quality to your living spaces with a furniture collection in partnership with the Formitalia Luxury Group. BY Vikas Bhadra The Three Seater Sofa The “Class” leather sofa spreads a timeless charm with its elegant and graceful lines. An offset area in the backrest with rolling lines and artistic stitching accentuates the sofa’s particular dynamism and elegance. The sofa is presented in black aniline leather and pearl grey leather with metal legs.

The MBS 002 Dining TableThe four legs extend from the central aluminum beam like elegantly sculptured spokes. The optical lightness of this construction culminates in a grey-shaded transparent glass plate. The table is available in two frame variants: one in matte graphite black and another in a light satin finish.

The MBS 003 ChairThe futuristic-looking chairs set new standards in terms of shape and material. Through the exciting interplay of convex and concave lines, a dynamic shape is created which gives the chairs a particular air of lightness. A seat shell made of laminated wood ensures perfect, long-lasting seating comfort.

The Chaise LongueThe three dimensional formed wooden frame ensures the utmost level of lounge relaxation. The aluminum pedestal and the cover, available in either material or leather, provide an optical contrast to the wood. The chaise lounge combines opulence and lightness. Contact: www.emercedesbenz.com

the inside track may 2012

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