inside business magazine

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TARGET KEY DECISION MAKERS WITH INSIDE BUSINESS

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Business Publication for Bedfordshire, Milton Keynes & Northamptonshire

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Page 1: Inside Business Magazine

TARGET KEY DECISION MAKERSWITH INSIDE BUSINESS

Page 2: Inside Business Magazine

THERESA ARCHER, MANAGING DIRECTOR � DIRECT DATA CABLINGInside Business has been a tremendous publica�on for adver�sing my business, we have received fantas�cresponse. The team at Inside Business are unbelievably helpful and are so suppor�ve in helping to generatemore business and put you in touch with the right people. This is far more than you would ever expect fromother magazines/media.

ADVERTISING THATDELIVERS YOU RESULTS…ARE YOU LOOKING

TO GROW YOUR SALESFIGURES? Not all adver�sing spaces are created equally. Our

team at Inside Business are commi�ed to providingyou with a valuable adver�sing opportunity thatbrings a measurable benefit to your business. What’smore, you can call on us for expert advice to get themost out of your advert or editorial. You can evenask our professional team of designers to createyour ad for you - completely free! It’s our mission toshow you that when the going gets tough, thosethat invest in high quality, targeted adver�sing arethe ones who prosper, while others fall by thewayside. Inside this media pack you’ll find a hostof ways that adver�sing with Inside Business canbring tangible benefits to your organisa�on.

Page 3: Inside Business Magazine

PAUL TOMLINSON, DIRECTOR - MIRUS IT SOLUTIONSThe results your magazine have provided deserve some recogni�on, as you know we’ve been adver�sing withyou for some �me, whilst we do not see a result from every magazine it all helps to build brand awareness,however over the last year we have secured a number of customers through the magazine allowing us to resellnearly £100,000 of service business and nearly £250,000 in product sales.

THE BEST RETURN ONYOUR INVESTMENT

ARE YOU CURRENTLYGETTING THE BEST RETURNON INVESTMENT?

Adver�sing is o�en seen as an expensive gamblethat’s hard to get right and even harder to measure.But Inside Business is not like other adver�singmedia. Your adver�sement will be strategicallyplaced amongst genuine, high-value editorial thatensures the magazine is one of the most widelyread publica�ons around, with 37,000 copieshand-delivered to 74,000 readers every month. Andbecause it’s targeted specifically at key decisionmakers, your advert will be seen by the peoplethat really ma�er.

Page 4: Inside Business Magazine

REAL ADVICE

DAVID DEES, PARTNER - HEALD SOLICITORS Inside Business is widely regarded as the leading quality business magazine in Milton Keynes. Taking regularspace in Inside Business has helped to raise our profile in the MK area and we renewed a�er the first year withouthesita�on. The team at Inside Business is also a pleasure to deal with and always brimming with new ideas.

Ge�ng an ad “right” takes more than justimagina�on. Our expert team at Inside Businesscan give you real advice on the �ps and tricks thatwill get you the best response to your ad, frompicking the right headline to choosing the layoutthat will work for you… maximising your return oninvestment. And if you don’t have a team of crea�vedesigners on hand to produce your ad, why notuse ours? The service is completely free, and willturn your ini�al ideas into a compelling, a�en�ongrabbing advert that will engage, educate andcompel your audience.

WHO CURRENTLY MAKESSURE YOUR ADVERTS WORK?

Page 5: Inside Business Magazine

GET DISCOVERED

HAS EVERYONEDISCOVERED YOU YET?

Inside Business employs a full �me team to handdeliver every single copy each month to businessesin the Milton Keynes, Buckinghamshire andNorthamptonshire area. You don’t need to pay foradver�sing space only to find it languishing in adepot or dropped on the floor outside a newsagent!Your ad will find its way directly to every desk inthe area.

FLOYD GRAHAM, MANAGING PRINCIPAL - FLOYD GRAHAM & CO LTD When Floyd Graham Co was launched in May 2007 as a new law firm it was an important part of its strategyfor success that awareness of its existence was achieved in the business community in as short a �me and higha level as possible. Inside Business was instrumental in assis�ng us to achieve that Goal. In our view it is a highquality publica�on with significant circula�on within the business community, that is widely read. The responsethat we have had as a result of being included in the magazine confirms the accuracy of that view. We havefound the Inside Business team to be passionate, focused and professional throughout our dealings with themand highly recommend them to any business seeking to gain a strategic advantage from its marke�ng campaign.

Page 6: Inside Business Magazine

ADVERTS THAT LAST

SAM DALRYMPLE, REGIONAL SALES DIRECTOR - EASYCOPIERS We have been working with Inside Business since October 2007 with great success. It has been a fantas�cadver�sing vehicle for Easycopiers and has been very instrumental in the development of our brand awareness.We are very happy with the excellent, courteous service and hope we can con�nue to build the business rela�onship.

HOW LONGDO YOUR CURRENTADVERTS LAST? The magazine features second-to-none,

full-colour quality that won’t crease, fade and bethrown out with the weekly papers. Business peoplestockpile their copies for future reference - keepingyour name with them for months and even yearsto come. In fact, one of our adver�sers calledrecently to say they’d just had a response to an adthey placed in Inside Business in 2005!

Page 7: Inside Business Magazine

LOCK OUT THECOMPETITION

PHILIP GRACE, MANAGING DIRECTOR - OAKHILLI consider Inside Business to be the premier business publica�on in this region and have used the magazine forall of the companies that I’ve been involved with. The response and service is second to none. I am now workingon a new venture and have factored Inside Business in as one of my main vehicles for its promo�on. The team atInside Business are a pleasure to deal with and I always find them willing to help and support any way they can.

Wherever possible, your ad will be the only onefor your industry sector, giving you the opportunityto speak directly to your target audience. Wherewe do have more than one client in any industry,we’ll work closely with you both to ensure thatyour adverts/editorials feature unique content sothat you s�ll get the best possible response.

DO YOU WANT YOURCOMPETITOR SPEAKING TOYOUR POTENTIAL CLIENTS?

Page 8: Inside Business Magazine

OUR ABSOLUTE COMMITMENT TO YOU

JON THORPE, DIRECTOR - ACS OFFICE SOLUTIONSACS Office Solu�ons has been working in partnership with Inside Business for a number of years and has alwaysbeen pleased with the quality, format and editorial content of the magazine. Inside Business reaches buyersthat no other business publica�ons do and it is a great way to communicate our message of saving businessesmoney on their IT and office furniture.

Inside Business is not just a “book of adverts”.We’re dedicated to crea�ng a vibrant, informa�veand useful publica�on that our readership value…and when that happens your ad gets read more o�en.You’ll find that from day one the team at InsideBusiness are commi�ed to delivering you excep�onalservice and an excep�onal return on yourinvestment with us, going the extra mile to ensureyour complete sa�sfac�on. That’s why some of ourclients have been adver�sing in Inside Business forover 12 years! To find out more about how yourbusiness can benefit from a first class adver�sementin Inside Business, simply call our team on0870 777 1017, or for more informa�on, visit us at:www.insidebusiness.co.uk

DOES YOUR CURRENTSUPPLIER CARE ABOUTYOUR BUSINESS?

Page 9: Inside Business Magazine

READER PROFILE

PETER WATSON, MANAGING DIRECTOR - MKGSWe were Inside Business’ first ever adver�ser and have been using the magazine to maintain our profile asthe prime security organisa�on in Milton Keynes for the last 12 years. In my opinion; Inside Business is thebest local business publica�on available for Companies and Organisa�ons to adver�se in for raising profileand direct response. I would definitely recommend this publica�on as an effec�ve way to promote business.

Inside Business is targeted directly at CEO’s, Directors, Partners, Head of Departments andbusiness owners across Milton Keynes, Bedfordshireand Northamptonshire. If your business offersproducts or services to the professional marketthen you can speak directly to key decision makersacross a huge range of industries. What’s more,addi�onal copies are le� in recep�on areas acrossall three regions, further exposing your message topeople in the market place. And remember, we don’ttrust delivery of our magazine to anyone - eachcopy is hand delivered by our own team to ensureit’s safely received.

WHO’S READING YOUR ADVERT?

Page 10: Inside Business Magazine

CIRCULATION

We think the graph says it all… Inside Businessis the widest circulated and most read business-to-business publica�on in the region, barnone. With a conserva�ve readership of over 74,000business owners, Directors, Partners, Heads of Departments and CEO’s, you could be reachingyour target audience with a full-page, full-colouradver�sement from as li�le as 1p per reader!

80,000

70,000

60,000

50,000

40,000

30,000

20,000

10,000

0CIRCULATION READERSHIP

INSIDE BUSINESS Business MK yourbusinessflyer In Business Business to Business Business Times Vision Magazine

JASON BRICE, MANAGING DIRECTOR - REDWOOD PARTNERSHIPInside Business is an excellent marke�ng tool for us, not only does it constantly bring in direct business, it hasalso helped our other business development ac�vi�es by valida�ng who we are and what we do to poten�alclients through brand awareness. I am impressed by its high quality glossy format and it is clear the magazinetargets the right readers for any professional business organisa�on.

Page 11: Inside Business Magazine

REGULAR CLIENTSFINANCIAL LEGAL TRAINING & EDUCATIONDeloi�e Floyd Graham & Co The Open UniversityKPMG Heald Solicitors Northampton CollegeBarclays Commercial Kimbells Milton Keynes CollegeThe Redwood Partnership Pictons Swanbourne HouseTowergate University of Bedfordshire

St John Ambulance

PROPERTY TECHNOLOGY SERVICELambert Smith Hampton Easycopiers Xpress Reloca�onBudworth Hardcastle Mirus IT Solu�ons Cotefield InteriorsRobinson & Hall Routeco IT Sterling ArchivesOakhill ACS Office Solu�ons ClarendonsI2 Sunrise Associates MK DonsBucksbiz Business Centres Core Solu�ons Cotels

DCS Voice & Vision Fox Tailoring

MARKETING HR & RECRUITMENT AUTOMOTIVEIgni�on NBS 1st Choice Recruitment Bedford Body ShopResults Corpora�on Provide County SaabTristar Bosch ServiceFire Storm Marke�ng Solu�onsDATS PrintYowzer Signs & Graphics

DAN BRAZIER, MANAGING DIRECTOR - PROVIDEAs a na�onal and interna�onal ICT recruiter for some of the world’s largest brands, ge�ng the right exposureto poten�al clients is impera�ve and Inside Business gives us just that. It has proved to be a fantas�c tool forrecrui�ng outstanding staff to maintain the growth of our company. The Inside Business team have a slick andstraight forward approach that always makes dealing with them a pleasure.

Page 12: Inside Business Magazine

PRICES

SPACE

DOUBLE PAGE SPREAD

FULL PAGE

HALF PAGE

QUARTER PAGE

BANNER ADVERT

PREPAYMENT DISCOUNTS

PRICE PER ISSUEBOOKING

£1200 + VAT

£700 + VAT

£450 + VAT

£350 + VAT

£250 + VAT

5%

PRICE PER ISSUE ONA (3 CONSECUTIVEISSUE BOOKING)

£1000 + VAT

£600 + VAT

£400 + VAT

£300 + VAT

£200 + VAT

10%

PRICE PER ISSUE ONA (6 CONSECUTIVEISSUE BOOKING)

£900 + VAT

£500 + VAT

£350 + VAT

£250 + VAT

£150 + VAT

15%

DID YOU KNOW IT COULD COSTAS LITTLE AS 1P PER READER?

ANDY HULLY, DIRECTOR - CORE SOLUTIONS LIMITEDCore chose to adver�se in the Inside Business magazine when the various area publica�ons were combinedinto one bumper issue. We were pleased when the very first advert generated a sales lead from a College,which resulted in a new computer support agreement and the sale of sixteen Apple laptops.

Page 13: Inside Business Magazine

MECHANICAL DATA

DID YOU KNOW WE COULDPROFESSIONALLY DESIGN YOURADVERT FOR FREE?

JAMES EVANS, MANAGING DIRECTOR � SUNRISE ASSCOIATESHaving used Inside Business for just over a year now, the response has been great... Not only has Paul andhis team made it a pleasure to work with but they have also given great advise with regards to the content ofour adverts, the result has been that we within the first 6 months have gained three new clients. It has beena real pleasure and Sunrise has commi�ed to remain a client of Inside Business for the foreseeable future.

BOOKING

A4 DOUBLE PAGE SPREAD (DPS)

A4 PAGE

½ A4 PAGE VERTICAL

½ A4 PAGE HORIZONTAL

¼ A4 PAGE

TYPE AREA

275 x 400 mm

275 x 190 mm

275 x 96 mm

127 x 190 mm

127 x 95 mm

TRIM SIZE

297 x 420 mm

297 x 210 mm

297 x 105 mm

148 x 210 mm

148 x 105 mm

BLEED AREA

303 x 426 mm

303 x 216 mm

303 x 108 mm

151 x 213 mm

151 x 111 mm

Page 14: Inside Business Magazine

OTHER PRODUCTS

CHRIS PIGGOTT, PARTNER � SAM HEADHUNTING LTDI would like you to be aware of the successes that we have so far within SAM that are directly a�ributed to theCLUB100 mee�ngs in Milton Keynes. Between my colleague Richard Greenacre and myself we have so farcommi�ed and signed business from mul�ple deals in excess of £1,200,000 over the next two years. I thinkthat alone can communicate the quality and the effec�veness of the mee�ng format! Keep up the great work.

DID YOU KNOW WE HAVEMORE PRODUCTS THAT CANHELP YOUR BUSINESS?

INSIDE LIVINGBi-monthly Business to consumer publica�ontarge�ng individuals of high net-worth.

INSIDE EXAnnual regional business to business exhibi�on.

CLUB100Monthly networking event for directors andpartners of business that turnover at least £1m.

STRATEGYBi-monthly Business supplement focusing ondifferent topics each issue.

Page 15: Inside Business Magazine

151 Silbury Boulevard, Central Milton Keynes, Buckinghamshire, MK9 1LHTel: 0870 777 1017 Fax: 01908 231503 Web: www.insidebusiness.co.uk