innovative publishing 2 of 3: monetization

Innovative Publishing A Collection of Video Solutions for Publishers, Monetization

2 © 2014 thePlatform for Media, Inc

Introduction: Innovative Publishing Your audience expects you to deliver a robust multimedia experience, one that includes print, images, sound, and video.


Introduction: Innovative Publishing …On paper, the web, and a variety of mobile devices. However, many traditional publishers have struggled with delivering this relatively new multimedia standard.


Introduction: Innovative Publishing Their digital media workflows are often error-prone, time-consuming, and fragmented.

Image showing errors and fragmentation


Introduction: Innovative Publishing They’ve invested a lot of resources in expanding their print offerings into digital forms, but have had a hard time monetizing these expensive efforts.


Introduction: Innovative Publishing They’ve built complex media players, but their audiences still complain about usability, device compatibility, and a humdrum viewing experience.


Introduction: Innovative Publishing

The good news is that these issues can all be remedied with mpx, the most complete video publishing and management solution in the market today. thePlatform works with some of the biggest names in the publishing industry and has helped them resolve the following issues:

1.  Workflows 2.   Monetization 3.  Customer Experience

This presentation will show you how mpx helps publishers with issue #2.

© 2014 thePlatform for Media, Inc 8 © 2014 thePlatform for Media, Inc

Monetization Solutions

There are many systems involved in an online advertising campaign. Successful or not, an integrated advertising campaign is a costly endeavor for a publisher.

Integrate Advertising

Social

Mobile SEO Affiliate Marketing

Pay Per Click

Email Banners



A publisher can greatly improve the odds of advertising success if they opt for a video management system that permits open technologies. mpx allows companies to easily define ad policies, supports all popular ad formats, and has a variety of plugins for advertising companies.

Integrate Advertising



Publishers can create more revenue streams by selling their content to third parties, otherwise known as syndication. However, many have found it challenging to smoothly deliver their content.

Smoothly Syndicate



Instead of using an unreliable syndication system, a publisher that uses mpx knows that their content will reach its third-party destination in the right format at the right time. mpx supports three types of syndication; feed, player, and media.

Smoothly Syndicate



As content moves through availability windows, the opportunity to increase monetization evolves. Paywalls and subscription services are rapidly becoming popular ways for publishers to monetize content, but they are often difficult to use or limited in functionality.

Generate More Revenue



mpx is the only solution in the market to offer publishers a full media-focused video commerce platform that supports a variety of product opportunities that range from single-item purchase to advanced subscription services.

Generate More Revenue


Learn More

Innovative Publishing: A Collection of Video Solutions for Publishers

For a more in-depth exploration of video solutions for publishers, we invite you to read our Solutions Brief:

Download Solu+ons Brief

http://theplatform.com/whitepapers/download/publisher-solutions-brief/?utm_source=Slideshare&utm_medium=Presentation&utm_campaign=Publishers


About thePlatform If you want to incorporate video into your digital publications, thePlatform can help. Built on top of our service-oriented architecture, you can get started quickly and will feel assured knowing that mpx has the flexibility to let your company take part in whatever comes next in video.

Toll Free: 1 (877) 436-7940

Call us to learn more about how we can help you:


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