innovative publishing 3 of 3: customer experience

© 2014 thePlatform for Media, Inc

Innovative Publishing A Collection of Video Solutions for Publishers, Customer Experience

© 2014 thePlatform for Media, Inc 2 © 2014 thePlatform for Media, Inc

Introduction: Innovative Publishing

Your audience expects you to deliver a robust multimedia experience, one that includes print, images, sound, and video.


Introduction: Innovative Publishing …On paper, the web, and a variety of mobile devices. However, many traditional publishers have struggled with delivering this relatively new multimedia standard.



Their digital media workflows are often error-prone, time-consuming, and fragmented.

Image showing errors and fragmentation



They’ve invested a lot of resources in expanding their print offerings into digital forms, but have had a hard time monetizing these expensive efforts.



They’ve built complex media players, but their audiences still complain about usability, device compatibility, and a humdrum viewing experience.



The good news is that these issues can all be remedied with mpx, the most complete video publishing and management solution in the market today. thePlatform works with some of the biggest names in the publishing industry and has helped them resolve the following issues:

1.  Workflows 2.  Monetization 3.  Customer Experience

This presentation will show you how mpx helps publishers with issue #3.


Customer Experience Solutions

Customers are demanding a multimedia experience, and publishers have tried to meet those demands by serving digitized content through in-house built media players. Since engineering and creative teams don’t always collaborate, ‘home-grown’ players sometimes don’t adequately reflect a publisher’s true aesthetics.

Build Beautiful Players



A publisher’s media player should be an extension of the brand and an important part of delivering a premium viewing experience. The PDK in mpx makes it easy to create beautiful, customized players in a matter of minutes directly in the console.

Build Beautiful Players



Although some publishers are managing to successfully deliver a positive multimedia experience, some of their customers might not be able to enjoy the experience because of incompatibility. If a publisher provides a media player based on Flash and iOS, their Android customers are out of luck.

Provide Universal Compatibility



Ensure that your viewing audience can access your video content on any screen and device. Not only does the PDK allow anyone to create a customized player, each player built with the PDK is dynamic and optimized for browsers and devices with seamless switching between HTML5 and Flash.

Provide Universal Compatibility



Even with beautiful, universally compatible players, sometimes that is not enough to completely satisfy customers. Customers want a multimedia experience that is both targeted and interactive.

Enhance Engagement



With the help of Recommendation Engines and social media, it’s easy for publishers to enhance the viewing experience of their audience. Our Recommendation Engine partners can help a publisher’s online content get discovered by enabling their websites to offer personalized video recommendations.

Enhance Engagement


Learn More

Innovative Publishing: A Collection of Video Solutions for Publishers

For a more in-depth exploration of video solutions for publishers, we invite you to read our Solutions Brief:

Download Solu+ons Brief

http://theplatform.com/whitepapers/download/publisher-solutions-brief/?utm_source=Slideshare&utm_medium=Presentation&utm_campaign=Publishers


About thePlatform If you want to incorporate video into your digital publications, thePlatform can help. Built on top of our service-oriented architecture, you can get started quickly and will feel assured knowing that mpx has the flexibility to let your company take part in whatever comes next in video.

Toll Free: 1 (877) 436-7940

Call us to learn more about how we can help you:


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