1

Innovation is a Journey

Search for jewels of the mind

Unlock and open the door to new products and services

Paint the picture of the idea Create a value

proposition and bring it to market

The Destination is Loyal Customers

Richard L. Vandervoet

Retail brand marketing and innovations professional with Quaker Oats, Kraft Foods,RJR/Nabisco and marketing agencies. Experienced with direct and broker sales teams.

New product and sales development program successes with top retailers including Target, Walmart, Sam’s, Safeway, Kroger.

Core Competencies Consumer goods insights, innovations and activations from ideation through launch

and post support. Strategic planning, positioning and branding. Advertising, sales collateral, campaign development and creative management. Development of integrated consumer, trade and sales campaigns. Intelligence and market research –unmet/unarticulated needs. Record of exceeding plan sales and operating income with on target strategic plans,

developed into marketing plans crafted in concert with sales, customers and executive management.

Retail Consumer Brand Experience

American Airlines, Anheuser Busch, Avis, AT&T, BIMBO Bread, Carnation, Centex, Chase, ConAgra, Continental Airlines, Corona, Dr. Pepper, Exxon, FedEx, Frito Lay, General Mills, Hertz, Keebler, Kraft, Mrs.Bairds, Nabisco,

NISSAN, Pennzoil, Porsche, Procter & Gamble, Quaker Oats, Radio Shack, RJR Tobacco, Sally Beauty, Sara Lee, Southland, 7-11, Shell, Sprint, Tyson, Coca-Cola, Pepsi

4

New Product Development Process

IdeationScreen New Technologies

Identify Consumer Needs

Ideate

Develop Platforms

Develop Product Claims

Determine Consumer Targets

Recommend Branding

Develop Concepts

Evaluation

Screen Concepts

Test Concepts w/Target

Assess Market Potential

Assess Technical Feasibility

Estimate COGS

Preliminary Pricing

Development

Assign Team

Develop Timeline

Finalize Formulation

Validate Attributes

Finalize Packaging

Formulation Testing

Financial Projection

Management Input

Go/No Go

Launch

Develop Launch Plan

Full-Scale Production

Execute Marketing Strategy

Evaluate

Refine

Finalize Labels/Cases

Arrange Logistics

Consumer/Market Testing

Develop Marketing Strategy

Finalize Financial Projections

Management Approval to Launch

Commercialization

5

Innovation Experience – National Launches

Ideation-Evaluation-Development-Commercialization

Cigarette Brands BrookWood Menthol Salad Dressings Seven Seas Viva Parmesan, Creamy Parmesan Spreads/Blends Mother Nature’s Finest-Butter Wolf Chili Texas Two-Step Chili Fixin’s Wal-Mart Pvt. Label House Beautiful Paint Continental One Pass Reward Program Pennzoil SUV Motor Oil Quaker State Winter Oil Texaco Havoline Better Gas Mileage Formula Texaco Fuel System Cleaner Packaging Graphic Design, Bottle Design

Results

Increased Walmart private label paint sales by 27% via development, design and project management of new House Beautiful paint brand.

Increased "Seven Seas" salad dressing sales 17% via new products, new distribution and facings by repositioning with upscale packaging, new tv, radio, print advertising and POP displays with promotions and retail incentive drivers.

Developed and launched Pennzoil SUV and Quaker State Winter oil, setting sales records.

Evaluations "Despite an extremely tight schedule and early production

problems which shortened the pre - sell, Wolf Brand has proven its ability to successfully establish a strong presence in a new, growing category...a year ahead of schedule." Wolf Brand President

"Seven Seas Viva Parmesan Dressing placed first in the Condiment category of the contest" - Prepared Foods Magazine

“You hit a home run with the new Quaker Winter product. Well presented and sold to sales force to assure support. And this was after a great SUV oil intro that set all time records ” Chicago Sales Director, Shell Consumer Products

Character Profile

Personality Type - Briggs-Myers Explorer Inventor: ENTP 2006

Theme is inventing, finding ingenious solutions to people and technical problems. Talents lie in developing ideas into functional and innovative applications that are the first of their kind. Thrive on finding new ways to use theories to make systems more efficient and people better off. Hunger for new projects. Have faith in their ability to come up with new approaches that will work.

Education MBA Cum Laude-Thunderbird School of Global Management (Marketing focus)BA Honors - University of Texas, Austin (Consumer Behavior focus)

Resume: http://www.linkedin.com/in/richvanContact: richard@markdynamics.com Tel/Txt: 214.213.8411

Package

Next Generation Offerings for Brand Preference Recommended 90 Day Work Scope

1. Build relationships with key teams including sales, brand, insights,R&D, manufacturing,agencies and research suppliers.

2. Execute ideation approaches among key segments, retail buyers,open innovation leaders and partner companies idea leaders.

3. Develop and evaluate platforms for concept generation to test for consumer appeal. Present to management for execution.

4. Evaluate competitive leadership products as source for value added offerings.5. Execute financial plan to generate desired incremental sales.6. Make introductions at partner company facilities and initiate weekly conference calls to drive product launch urgency.7. Instill a high level of work ethic and timeliness expected from a market leader. Motivate, respect and challenge teams.

10

Innovation = Value Creation

Search for jewels of the mind

Unlock and open the door to new products and services

Paint the picture of the idea Create a value

proposition and bring it to market

“Marketing and innovation produce results. All the rest are costs.”

Peter Drucker