innmediakit2014 perfil de la empresa de paul fieldman salvaje

8/12/2019 Innmediakit2014 Perfil de La Empresa de Paul Fieldman Salvaje

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MEDIA KIT2014


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Our Editorial Mission

InsuranceNewsNet informs and inspires insurance and

financial professionals by delivering the industrys most

comprehensive news, original insights and valuable

education. From award-winning editorial and design to

results-oriented marketing and strategy, everything we

do is focused on helping advisors run their practice and

increase their bottom line.

ContentsPublishers Letter ..........................................................1

Our Influence..................................................................2

The Power of Integration ............................................5

Reader Profile ................................................................6

Print ..................................................................................7

Editorial Calendar .........................................................10

Digital ...............................................................................14

eNewsletters ..................................................................16

email Marketing .............................................................18

Rate Card ........................................................................22

Specs ................................................................................23


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A Message from our PublisherLet me start by saying this: I dont

want to sell you advertising.

That may sound odd to you, but

I am not your typical publisher.

Im a third-generation insurance

salesman who grew frustrated with

publications that were happy to

place our ads and just as happy to

shrug their shoulders and send me

a bill when those efforts failed.

So in 1999 I founded InsuranceNewsNet (INN) to inform, educate and

market to my fellow insurance producers and do it faster and better

than anyone else. To this end, I launched InsuranceNewsNet.com at a

time when the Internet was still in its infancy.

In 2008, despite The Great Recession and one of the worst years

in magazine publishing history, we broke the trend and launched our

print magazine. Since then we have grown into the most read and most

awarded publication in our space. I dont see these successes as the

goal I see it as confirmation that we are serving others to the best of

our ability.

As a privately-owned media company, we understand that our successis directly tied to yours. So give us a call and tell us your goals. Well put

together a strategy and map out a plan that can take you there. And

then deliver.

To your success,

Paul Feldman

Founder and Publisher 1

InsuranceNewsNet|MediaKit2014

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Where do you want to go? We know the way.

RECRUIT

PROMOTE

BRANDLEAD

GENERATION

THOUGHTLEADERSHIP

ENGAGE

POSITION

TARGETED

B2B

OVER

966,000PRODUCER

TOUCH POINTSEVERY MONTH

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informing the Industry,inspiring SuccessAs the industrys No.1 media source, InsuranceNewsNet exists to inform,

engage and inspire insurance and financial professionals through

award-winning and thought-provoking editorial and design. Simply put,

everything we do is focused on helping advisors run their practice and

increase their bottom line.

Since 1999 this commitment has earned INN a loyal following from top

producers, up-and-comers and the industrys elite. Let us show you how

we strategically engage our audience to achieve results and a greater ROI.

OUR SERVICES:

STRATEGY | CONTENT | CREATIVE

INTEGRATED CAMPAIGNS |LEAD GENERATION

When it comes to marketing,INN delivers.-Mike Steranka, CEO First Income Advisors

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The most successful advisors prospectmultiple ways. Shouldnt you?

The Goal is EngagementWhen you connect to the right audience via multiple channels,

it increases their engagement and directly affects your success.

ONLINEPress releases

Text ads

Display ads

PRINTMagazine adsImpact pieces

Article reprints

EMAILeBlasts

eNewsletter ads

Sponsorships

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The Power of integrationSmart marketers understand the power of integration. When you

multiply the number of ways you engage with prospects, you in turnincrease your results and your return on marketing investment.

Tap into the right mix of INNs influential media platforms and you

can extend your reach while strengthening the impact of your message

and campaign.

Let us show you how to successfully integrate a high-impact campaign

that delivers outstanding results.

Get in-front and start engaging!

ONLINE600,000

website visitsmonthly

PRINT141,000monthly

magazinereaders

EMAIL225,000 email

databasesubscribers

INN goes far beyondassisting us withreserving ad space...they take the time tounderstand our company, our goals andmake sure those goals are being met.-James P. Burke, Vice President, Sagicor Life

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Who is your ideal prospect?Let us show you how to engage them.

Reader ProfileIn a recent survey* conducted by ReadexResearch to our magazine

subscribers, here are a few things we discovered.

Engaged

Readers spend on average 57 minutes reading an issue of

InsuranceNewsNet Magazine

ValuedReaders typically share their magazine copy with at least

one other person, doubling the publications reach

Targeted

86% of subscribers are independent vs. semi-captive (7%)

and captive (5%)

Sell a Variety of

Products

93% life insurance

82% annuities

58% senior health

65% long-term care

63% disability

*Data based on third party surveyconducted by ReadexResearch, July 2013.

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PRINT The IndustrysMost-Read Magazine...52,500 top producers and the industrys elite agree

InsuranceNewsNet Magazineis their favorite source

for insurance news, competitive insights and mar-

ket-leading analysis.

INNs reach grows to more than 141,000 when you

factor in its pass-along rate and digital circulation.

And, with nearly 30 industry awards for editorial and

design, its no wonder more industry professionals

turn to InsuranceNewsNet Magazinefor the critical

news and insights that affect them on a daily basis.

...Is also the Most-AwardedInsuranceNewsNet Magazinewon 28 Editorial and Design

Awards in Just 3 Years! More than any other insurance publication.

PrintSubscribers

52,500

Pass-along52,500+

DigitalSubscribers

36,000Total Readers

141,000+

2011 min Editorial &Design Awards

News Coverage Profile or Q&A

Single Article

2012 min Editorial &Design Awards

Series Editorial Print

Investigative/TechnicalArticle

Most Improved Publication(Honorable Mention)

Single Article Online(Honorable Mention)

2012 min IMA Awards

First Place Lead Gener-ation Initiative PreciousResources Video

Finalist Marketer of theYear Paul Feldman

2012 AZBEE Awards /National

Gold, Regular Column,Staff Written

Gold, Front Cover,Computer Generated

Bronze, News Analysis/Investigative

2012 AZBEE Awards /Regional

Gold, Front Cover Design Silver, Front Cover Design

Bronze, Feature ArticleDesign

Bronze, Opening Page/

Spread Design2012 Folio Eddie Awards

Gold June 2012 issue Silver April 2012 issue

2012 Folio Ozzie Awards Silver July 2011 issue

2013 Jesse Neal AwardFinalist

Best Range of Work by aSingle Author

Best Subject Related Series

2013 AZBEE Awards /National

Bronze, Feature, In-Depth

Bronze, News Analysis/Investigative

2013 AZBEE Awards /Regional Gold, Impact/Investigative

Feature

Silver, Editor Letter/Editorial

Bronze, Editor Letter/Editorial

Silver, Front Cover,Computer Generated

Bronze, Feature ArticleDesign 7


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Reach the Industrys Most EliteThe typical reader of InsuranceNewsNet Magazineis among the

industrys financial elite. They are highly responsive, vastly experiencedand work with an array of companies.

Data based onthird party survey

conducted byReadexResearch,

July 2013.

Has anaverage of

854 individual

clients

Spends57 minutesreading each

issue

INCOMEInsurance agent* $46,770Financial advisor* $64,750NAIFA member $92,000

MDRT member $154,000InsuranceNewsNet reader $185,000*Bureau of Labor and Statistics, 2012

The typical

InsuranceNewsNet

Magazinereader:

Works with3 IMOs, FMOs,

BGAsand/orother

wholesalers

Has26 years of

experiencein the

industry

88% took

action in the

last 12 monthsas a result ofreading themagazine

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PRINT Your Strategic PartnerWere more than a media outlet; were a strategic marketing partner

who understands how to engage our audience. Our most successfulclients realize the benefits of working with our team of strategists, design

and direct marketing experts. We dont simply place ads we focus on

implementation and results.

Add to that the largest industry circulation, most cost-effective rates, and

a highly-targeted reader profile InsuranceNewsNet Magazineis the best

source to effectively reach your ultimate target audience, and your goals.

Let us help find the perfect way to get you in!

PRINT OPPORTUNITIES:

Print advertising packages

Native (content) advertising

Conference sponsorships

High-impact promotions

Custom insertsGate folds

Belly bands

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Editorial Calendar Topics subjectto change.

JANUARY

APRIL

JULY

OCTOBER

FEBRUARY

MAY

AUGUST

NOVEMBER

MARCH

JUNE

SEPTEMBER

DECEMBER

Ad close date 11/24/13

Materials due 12/1/13

Advisor Identity CrisisAs insurance distributionand regulation evolve, whatare agents, producers andadvisors? Many practitionersare unsure what to callthemselves.

Big Case HuntersThe stories producers loveto tell around the campfire:How I brought in the bigone.

Summer Sales IssueSales secrets from the mas-ters. Recharge at the beachor wherever and hone your

skills at the same time!

Can You Ever Retire?

Sure, clients are facingretirement anxiety, but howabout agency owners?Will they even be able tosell their agency?

Health Reform HorizonHow are health insuranceagents and clients adjustingto ACA? Where are theopportunities and thesurprises in this newlandscape?

Famous EstatePlanning FailuresOne of our most popularissues of the year. Whodoesnt love a celebritydisaster story? Clients seemto enjoy them and learn.

The Inspiration IssueWhat made a huge changein peoples lives and whatkeeps them inspired to

higher success?

Tech Guide

Whats the hot technologyfor insurance agents?Advisor colleagues reportback from the cutting edge!

Tax Scrambles & StrategiesMany clients get antsy abouttheir tax bite and this is thetime to grab their attentionon how to minimize theimpact for the long term.

The Gold in Gray:The Retirement MarketMany are saying the futurefor life insurance, annuities &health insurance products isthe retirement market. Whatdoes it look like?

Life & Advanced MarketsHow advanced producersgot where they are. Specialfor Life Insurance Awareness

Month.

Look Ahead

Whats ahead for 2015?Hit the next year runningwith insight from topexperts.























LIVE fromNAIFA

Coverage

LIVE fromMDRT

Coverage

LIVE fromLIMRA

Coverage

LIVE fromNAILBA

Coverage

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PRINT Signature IssuesThese perennial favorites are sure to be read cover to cover and offer

special advertising opportunities.

Topics subject

to change.

March

Tax Season: When clients have

their eyes opened wide by the

upcoming tax bite, they are alsoopen to strategies that will ease

their burden next time.

May

Estate Planning Failures of the

Rich and Famous:This highly

anticipated annual feature helps

advisors break the ice on very

sensitive issues by using the

quirky stories of celebrity estates

gone very wrong.

September

Life Insurance Awareness Month:

InsuranceNewsNetgoes beyond

mere commemorating by digginginto the important dynamics

affecting the life insurance market.

November

The Tech Issue: Technology is

not only making life and business

easier, but a whole lot more fun!

This feature shows how early-

adopting agents and advisors

are using technology to make

modern magic.

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Reader RavesI always get at least one idea from each issue I can take to the bank.

Your magazine is one of the best agent-oriented pubs out there. Keepup the good work.

John McAlister, GA, SourceBenefits.com

If youre not reading InsuranceNewsNet

Magazine,how can you be relevant?Larry Barton, Ph.D., president and CEO, The American College

I love this magazine. I always get a boost when I read it. I always come

away motivated and learn something that can better my practice.

James Tarani, LUTCF, Baystate Financial

InsuranceNewsNetis a valuable source of

news, providing a wealth of information

and analysis about the current trends

influencing the financial services industry.Robert Kerzner, president and CEO, LIMRA, LOMA and LL Global

Linda Koco is one of the best writers in the insurance industry.

I encourage others to really read her materials they are wonderful!

Sheryl Brown, Ash Brokerage Corporation

I wanted to compliment you on your

last issue. The articles are well written,

but more important, the entire contentshows that you truly understand who

your audience is. Kudos.

Jack Marrion, Advantage Compendium

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PRINT SectionsFeatured monthly sections in every

issue of InsuranceNewsNet Magazine:

Expert Insights

Leaders from the nations most prominent

financial services organizations provide

their expertise to InsuranceNewsNetread-

ers every month. Read thought-provoking

commentary from:

Million Dollar RoundTable:The worlds mostsuccessful life insurance

and financial services

professionals share their

secrets of success with INNreaders.

National Association ofInsurance and Financial

Advisors: Insurance pro-

fessionals from one of the

nations oldest and largest associationsprovide valuable tips on sales and prac-

tice management.

Life Insurance andMarket Research

Association: The

worlds largest association of life insur-

ance and financial services companies

shares the results of its research and how

they apply to INNreaders.

National Associationof Independent Life

Brokerage Agencies:

NAILBAs chairman of the board shares

strategies to get more sales and serve

more clients (appears quarterly).

The American

College:LarryBarton, president

of The American College, never fails to

offer a viewpoint about the industry that

launches a dialogue among INNreaders.

In every issue:

InFrontIn-depth coverage of breaking news

that has an impact on INNreaders and

their clients.

Interviews with Thought Leaders

InsuranceNewsNetPublisher Paul Feldman

interviews experts in the fields of leader-

ship development, communications,

marketing and sales, who share their

formulas for success with INNreaders.Life

The bread-and-butter of the INNreaders

practice. We take a look at what is trending

in the industry and provide specifics on

how life products can secure a clients

financial future.

Annuities

INNexamines the facts of this rapidly-

changing facet of financial services andgives our readers solid information.

Health

We look at the evolving health insurance

scene and help our readers to remain

relevant in the face of uncertainty.

Financial

From retirement planning to a look at the

markets, INNgives financial planners the

tools they need to be indispensable toclients.

Business

Industry experts provide strategies on

how to organize your practice for

optimum results, get more referrals and

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InsuranceNewsNet.comINNs flagship website is ranked #1 for insurance news website by Google

and is frequented by 600,000+ unique visitorsevery month.

Engaging content:

Product trends Cutting-edge analysis

Thousands of original articles

Award-winning breaking news and insights

Legislation, regulatory and compliance

Sales and marketing strategies

Expert interviews and insights

Full access on the web,tablet and smartphone!

How are you reaching them online? Make sure youregetting in front of more of the right prospects.

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DIGITAL WebsitesWhere insurance and financial professionals go online

With thousands of news sources and hundreds of original articles addedmonthly, InsuranceNewsNet is on the forefront of communicating break-

ing news and original insights to the industry.

Let us show you how to leverage the industrys most visited websites and

gain market share with our engaged audience.

Online Opportunities Site sponsorships Display/banner advertising

Interstitial ads Text ads

Press releases

InsuranceNewsNet.com

HealthInsuranceNewsNet.com

AnnuityNews.com

InsuranceNewsNetMagazine.com15


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eNewsletter SuiteINN Daily:Our daily eNewsletter is a

curated digest of the must-see newsof the day. Powered by InsuranceNews-

Net.com, INN Daily reaches a select

group of devoted readers.

Additionally, we deliver several topic-

specific weekly eNewsletters.

How many producers do you need toget in front of? Lets chat.

INN Weekly- 225,000 subscribers

HealthWeek- 65,000 subscribers

AnnuityNews Weekly- 30,000 subscribers

The INN Daily

P&C Week- 50,000 subscribers

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DIGITAL eNewslettersEngaging our readers with powerful content

INNs eNewsletter suite keeps insurance and financial professionals on topof their game by giving them the most up-to-the-minute news, how-tos

and exclusive industry insights daily and weekly.

More than 370,000 subscribers love our original, award-winning

journalism designed to help Annuity, Life, and Health producers sell more.

Let us show you how to use these powerful platforms to promote your

organization to an engaged audience.

Unparalleled Annuity, Life, Health and P&C News

Full access on the web, tablet and smartphone

Original expert contributions

Regulatory updates

M&A updates

Insurance technology

eNewsletter Opportunities

Display/banner advertising

Featured press releases

Featured text advertising

LIVE Sponsorship Opportunities

Exclusive eNewsletter sponsorships of our

award-winning editorial coverage at theindustrys top trade shows, including

NAIFA, NAILBA, MDRT and LIMRA (only

one sponsor per show).

Did you know? InsuranceNewsNetwas a pioneer in email marketing for theinsurance industry sending their firsteNewsletter back in 1999.?

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130,000+ Agent LeadsCaptured in 3 YearsINN campaigns typically capture name, email and phone number through

a campaign-specific, custom landing page. These results dont include the

campaigns that were tracked solely by the advertiser.

CARRIER CASE STUDY:Oxford Life

FMO CASE STUDY: First Income Advisors

Who are you looking to reach?Let us show you what they respond to.

438Leads

Generated in3 Months!

2,415Leads

Generated in

6 Months!

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What makes you different? Our strategicformula will make sure everyone knows it.

The Formula for ResultsInsuranceNewsNet connects you to the right market, using the right

media, and will strategically hone the right message to produce resultsthat are extraordinary. We attribute these results to the power of what

we call the Marketing Success Triangle.

Using MEDIAthat engages, MESSAGINGthat connects and CREATIVE

that drives action, we consistently deliver stellar results for our clients.

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insurance Marketing ExpertsWe operate much differently than your typical media company. We like

to think of ourselves as an insurance marketing laboratory. In fact, ourin-house marketing team designs and tests more campaigns in one week

than most media companies launch in an entire year.

To make it all happen, our laboratory includes marketing strategists, copy-

writers and an award-winning design team who are all available to assist

with your next campaign.

We specialize in recruitment campaigns, product promotions, content

marketing, branding campaigns and, ultimately, helping our clients grow.

What can we do for you?

Award-Winning Creative Services*

Marketing strategy

Professional copywriting

Award-winning design Marketing and sales collateral

*Inquire for rates

Powerhouse Team led by

Nationally-Recognized Marketer

The InsuranceNewsNet marketing team is

led by Publisher Paul Feldman, who was

recognized as one of two finalists for minsB2B 2012 Marketer of the Year appearing

alongside the giants of magazine publishing

and integrated media, including Time

Magazineand Hearst.

View the entry that awarded us this honor at

www.preciousresourcevideo.com.

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RATE CARD

*These items are part of packages only.Please call for details.

Magazine12x

6x

3x

1x

Full Page $4,375 $4,975 $5,295 $5,875

2/3-Page Vertical 3,385 3,830 4,065 4,535

1/2-Page Horizontal 2,650 3,040 3,235 3,675

1/3-Page Vertical 2,200 2,450 2,550 2,675

1/4-Page Vertical 2,050 2,350 2,450 2,575

Inside Front Cover* 6,955 7,885 8,355 9,270

Back Cover* 7,890 8,945 9,475 10,505

Inside Back Cover* 6,955 7,885 8,355 9,270

Two-Page Spread 6,420 7,275 7,705 8,560

Two 1/2-Page Spread 5,215 5,910 6,260 6,955

Online 1x

Apex Banner (5 banner rotation) $4,500

Pinnacle Banner (in rotation) 3,000

Medallion Banner (in rotation) 2,400

Featured Banner (in rotation) 2,000

Text Ads (per week in rotation) 500

Article/Press Release 89

Email/Newsletter 1x

Email Blast* (min. 75,000 sends) $2,120

Apex Banner 2,225

Featured Banner 1,905

Pinnacle Banner 1,590

Medallion Banner 1,270

Featured Text Newsletter Ad 825

Consultation/Design (one campaign) 635

1/2

Two-Page Spread Full Page

2/3 1/3

1/41/2

M

AGAZINEADOPTIONS

ONLINEDISPLAY

A

DOPTIONS

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PRINT SPECS

AD UNIT BLEED TRIM NON-BLEED WIDTH x HEIGHT WIDTH x HEIGHT WIDTH x HEIGHT

2-page spread 161/2"x 11" 16"x 101/2" 151/2"x 10"

419mm x 279mm 406mm x 267mm 394mm x 254mm

1/2-page spread 161/2"x 5 1/2" 16"x 5 1/4" 151/2"x 5"


Full page 8 1/2"x 11" 8"x 10 1/2" 7 1/2"x 10"

216mm x279mm 203mm x 267mm 194mm x 254mm

2/3 page 51/4"x 11" 5"x 10 1/2" 4 1/2"x 10"133mm x279mm 127mm x 267mm 114mm x 254mm

1/2 page 8 1/2"x 5 1/2" 8"x 5 1/4" 7"x 5"


1/3 page 2 7/8"x 11" 2 5/8"x 10 1/2" 2 1/4"x 10"


1/4 page 33/8"x 5"

86mm x 127mm

MATERIAL REQUIREMENTSAll ad files should be uploaded to

insurancenewsnetmagazine.com/upload.

If supplied proofs are required, please send to

our office address on the next page.

MECHANICAL

SPECIFICATIONS

Final trim: 8x 101/2203.2mm x 266.7mm

Live matter safety: 5/8(16mm) all 4 sides Gutter safety for double spread: 1/2(13mm)

total gutter safety = 1/4(6.5mm) on each

side. Headlines across gutter should be set so

that words, rather than letters, are split.

GENERAL FILE

REQUIREMENTS Each file should contain only one page or

one spread. Colors must be CMYK, no PANTONE colors. All required trapping should be done prior

to creating the file.

Include quality control patch (color bars)within maximum dimension of ad file.

All marks (trim, bleed, center) should beincluded in all colors.

ACCEPTABLE FILE FORMATS Preferred: PDF/X-1a:2001 with fonts and

300 dpi images embedded

Adobe InDesign CCinclude all screen andprinter fonts and all resource images

Adobe Illustrator CCinclude all screenand printer fonts and all resource images or

embed images

Adobe Photoshopmust be 300 dpi. If text isused, file must be saved as a hi-res TIFF.

LATE FEESAdvertising materials received after artwork

deadline dates will be assessed a $100 late fee.

All advertising materials received more than five

business days after the artwork deadline will be

charged a $200 late fee. Contact your ad repre-

sentative for details at 866.707.6786.

ADDITIONAL NOTESContract quality press, offpress, and digital

(halftone and continuous tone) proofs are ac-

ceptable for color guidance on press. Examples

of preferred SWO-certified proofs can be found

on the SWOP website at swop.org. Ads without

a complete set of color guidance proofs will be

accepted at the advertisers risk.

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DIGITAL SPECS*

BANNER DIMENSIONS GIF/JPG/SWF ANIMATION LOOPING (pixels) MAX FILE SIZE TIMEINSURANCENEWSNET & NEWSLETTER

Apex 530 x 75 40kb :15 4x

Pinnacle 164 x 200 40kb :15 4x

Medallion 164 x 150 40kb :15 4x

Featured** 500 x 175 40kb :15 4x

ANNUITYNEWS.COM & ANNUITY NEWSLETTERApex 530 x 75 40kb :15 4x

Square Button 250 x 250 40kb :15 4x

Wide Skyscraper 250 x 400 40kb :15 4x

INSURANCENEWSNET MAGAZINE WEBSITE

Leaderboard 728 x 90 45kb :15 4x

Medium Rectangle 300 x 250 40kb :15 4x

Tall Leaderboard 728 x 180 50kb :15 4x

TEXT ADS (ALL WEBSITES)

Headline: 60 characters; Description: 100 characters (spaces included)

*Subject to change **Banner appears on homepage and in several points in articles site-wide

MATERIAL REQUIREMENTSAll banner files should be uploaded to insurancenewsnetmagazine.com/upload.

To send a file via email, contact your sales representative for details.

FLASH SPECS File names should be a maximum of 30 characters, with no spaces or special characters. We support backwards compatibility through Flash 10.0. All .swf files must be accompanied by a static backup image and click-through URL. Frame rate must be no more than 24 frames per second. Banners may not contain continuous animation, including background elements or text. Flash ads may not contain autoplay audio and/or video.

ADDITIONAL INFORMATION Active click-through URLs must be provided. ALT text may be supplied up to 65 characters. .gif animated banners must contain no more than five frames per loop and a minimum of

2-second duration except for transitions.

All banners must open a new browser window upon click. InsuranceNewsNet reserves the right to reject any insertion, graphic, text or URL. Ads should not modify any of InsuranceNewsNet websites existing DOM elements by means

of adding inline styles, changing or setting IDs, or by adding/removing a class value. Ads should

not add or remove any DOM elements outside of the DOM element that it is called into.

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CONTACTGENERAL CORRESPONDENCE

866-707-6786

[email protected]

www.insurancenewsnet.com

ADVERTISING INFORMATION

[email protected]

866-707-6786 ext. 125

Ad Submission

[email protected]

www.insurancenewsnetmagazine.com/upload

866-707-6786 ext. 128

PUBLICATION INQUIRIES

General

[email protected]

866-707-6786 ext. 115

Editorial Ideas/Submissions

[email protected] ext. 124


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innmediakit2014 perfil de la empresa de paul fieldman salvaje

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