information resources rating increasing technique

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INFORMATION RESOURCES RATING INCREASING TECHNIQUE International Crimean Conferences "Microwave & Telecommunication Technology“ Nikolay A. Alexeyev, Ph.D., assoc.prof., Vladimir Y. Bondarenko National Technical University of Ukraine “Kiev Polytechnic Institute” Institute of Telecommunication Systems Sevastopol 16 september 2010 г.

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Page 1: Information resources rating increasing technique

INFORMATION RESOURCES RATINGINCREASING TECHNIQUE

International Crimean Conferences "Microwave & Telecommunication Technology“

Nikolay A. Alexeyev, Ph.D., assoc.prof.,Vladimir Y. Bondarenko

National Technical University of Ukraine“Kiev Polytechnic Institute”

Institute of Telecommunication SystemsSevastopol

16 september 2010 г.

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Topic

The work is devoted to investigation of the algorithms for the automated determination of web-based information resources rating.

Nikolay A. Alexeyev., Vladimir Y. Bondarenko Information resources rating increasing technique

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Topic

It is based on the analysis of changes in the algorithms of search engines search queries results over the past five years.

Nikolay A. Alexeyev., Vladimir Y. Bondarenko Information resources rating increasing technique

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Steps in developing a web site

•Mulling over the concept;•Developed directly site; - creation of a new software product; - use ready-made solution (CMS);•Promotion of the project in search engines.

Nikolay A. Alexeyev., Vladimir Y. Bondarenko Information resources rating increasing technique

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Statistic

According to statistics Bigmir.net (March 2010), two search engines Google and Yandex share between them 90% of all searches the Internet space in Ukraine.

Nikolay A. Alexeyev., Vladimir Y. Bondarenko Information resources rating increasing technique

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Recommendations

There are a set of recommendations that help to significantly increase ranking and attract more visitors.

Nikolay A. Alexeyev., Vladimir Y. Bondarenko Information resources rating increasing technique

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Recommendations

1. Duplication of information should be partially or completely declined.

Nikolay A. Alexeyev., Vladimir Y. Bondarenko Information resources rating increasing technique

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Recommendations

2. The maximum of users should be allowed to generate site content by themselves (with the appropriate level of moderation). Such approach will significantly increase a site's rating in search systems and will provide Internet resources external citation.

Nikolay A. Alexeyev., Vladimir Y. Bondarenko Information resources rating increasing technique

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Recommendations

3. It is advisable to implement a user-friendly URL technology to increase the pages weight in search engines.

Nikolay A. Alexeyev., Vladimir Y. Bondarenko Information resources rating increasing technique

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Recommendations

4. Do not use any prohibited methods of advertising and increasing of sites rating, that were implemented in JavaScript, etc.

Nikolay A. Alexeyev., Vladimir Y. Bondarenko Information resources rating increasing technique

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Recommendations

5. It is preferable to completely decline the banner advertising in favor of the teasers.

Nikolay A. Alexeyev., Vladimir Y. Bondarenko Information resources rating increasing technique

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Recommendations

6. It is rational to use lease links in content instead of the directory services and bulletin boards.

Nikolay A. Alexeyev., Vladimir Y. Bondarenko Information resources rating increasing technique

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Results

Nikolay A. Alexeyev., Vladimir Y. Bondarenko Information resources rating increasing technique

PR (Google PageRank)

TIC (Yandex PageRank)

Yandex Directory

DirectoryDmoz

Search Engines

Teaser

Banners

Site Age, years

Zyll.net 0 40 - - 840 2000 40 5

VBond.Kiev.ua 1 20 - - 8 - - 1

Dresden.org.ua 1 10 + - 20 - 3 2

Itska.KPI.in.ua 3 0 - - 40 - 5 2

Housewives.org.ua 1 10 - - 60 - 4 2

BlogKPI.Kiev.ua 3 10 - - 30 - - 1

Number of people per day

Important figures

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Results

Nikolay A. Alexeyev., Vladimir Y. Bondarenko Information resources rating increasing technique

In the paper the technique that consist of the set of recommendations allowing significantly increase Internet resources rank is considered. The experimental results of this work is shown in the Table.

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END

Thank you for your attention!

Q & A ?

Nikolay A. Alexeyev., Vladimir Y. Bondarenko Information resources rating increasing technique