information on mpay connect consulting
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Learn more about how mPay Connect can help your business. Who we are, What we do, Our experience, and Contact DetailsTRANSCRIPT
© mPay Connect Inc. 2010, 2011,
2012. All rights reserved
mPay Connect Consulting Services
mPay Connect Consulting Connecting the World, One Mobile Payment at a Time
Website: www.mpayconnect.com Contact: [email protected]
© mPay Connect, Inc. 2010, 2011, 2012. All rights reserved.
About mPay Connect, Inc.
mPay Connect, Inc. is a consulting service which specializes in providing assistance to clients
seeking to launch or leverage mobile money services globally. Our clients have included banks and
mobile network operators, startups, development agencies, NGOs, and governments. mPay
connect is experienced in serving clients with banked and unbanked customers. We provide
advisory services in a number of functional areas including market strategy and opportunity
assessment, strategic planning, vendor analysis, and implementation. We charge for our services
as a retainer or by fixed fee per project. Some representative clients of mPay Connect have included 3 of the 4 top U.S. Banks, a
mobile network operator in the U.S., The Inter-American Development Bank, Citigroup and SKTelecom’s Joint Venture, and
The World Economic Forum. Menekse Gencer also advises a number of startups in the mobile money industry. mPay Connect
has strong international expertise, advising clients in North America, Latin America, The Caribbean, Europe, Asia, and Africa.
mPay Connect, Inc. is a woman-owned, small business S. Corp., incorporated in California on April 1, 2009.
Our corporate headquarters are in San Francisco, CA. For more information, please contact us at: [email protected]
Core Services Performed by mPay Connect
mPay Connect works closely with our clients to ensure the highest quality work. We apply a five-step methodology to our
mobile money projects, bringing in relevant experts for various stages of the project. We serve our clients in a variety of these
areas based on our client’s needs. Our core expertise is in the first three areas of the methodology, but we can work with
partners to support the latter two areas as needed.
Identification of key
trends in market
Market Opportunity and Sizing
Market segments and customer profiling including money flows and distribution channels
Competitive Assessment and SWOT Analysis
Regulatory Assessment and Policy Toolkits
Technical Appraisal
Value chain analysis
Marketing Plan
Operational Plan
Product Roadmap
Financial Plan and Business Case
Metrics Plan
Primary customer research, value proposition, and marketing requirements
Internal Asset Assessment
Market Needs Identification
Product Requirements
Gap Analysis
Build/Buy/Acquire Recommendation
Strategic Positioning
Vendor and Partner Assessment
Deal Negotiation
Pilot Plan and Schedule
Architecture Development
Management of Pilot
Metrics collection and analysis
Product development lifecycle methodology
Management of cross-functional team for implementation
Contact Us For more information, contact us at: email: [email protected] website: www.mpayconnect.com
Our headquarters are in San Francisco, CA with affiliates world-wide.
Opportunity Assessment and Market Strategy
Product Strategy and Business
Case
Go-to-Market Strategy
Pilot Design and Implementation
Commerical Rollout
mPay Connect Consulting Connecting the World, One Mobile Payment at a Time
Website: www.mpayconnect.com Contact: [email protected]
© mPay Connect, Inc. 2010, 2011, 2012. All rights reserved.
mPay Connect’s Unique Qualifications
mPay Connect provides a unique set of skills and experience to mobile financial services projects which sets our consulting
services apart from our competitors. These areas include:
PayPal Mobile Experience Domestic and Global
Expertise Mobile Payments
Experience since 2005 Wide range of Mobile
Payments Categories Experience
Experience serving a wide range of ecosystem players
Recognized Thought Leadership in Mobile Money
mPay Connect Team
Menekse Gencer founded mPay Connect, a consulting service to assist financial institutions, mobile
network operators, third party platforms, development agencies, and governments seeking to launch
mobile financial services. Her market expertise extends from North America to emerging markets such as
Bangladesh, Jamaica, and Central and Sub-Saharan Africa. Prior to founding mPay Connect, Ms. Gencer
led PayPal Mobile’s Business Development efforts in North America for two years during which time she
closed PayPal’s first mobile network operator deal to launch PayPal Send Money on Sprint’s mobile wallet
in 2007-2008. Since then, her clients have included three of the top four US Banks, a global payments
network provider, mobile network operators, bKash (Bangladesh), The Inter-American Development Bank,
two central banks, The World Economic Forum, The mHealth Alliance, and Global 500 Professional Services firms. She
previously worked for four years with large consulting firms including PricewaterhouseCoopers.
Menekse has an MBA from Wharton ‘98 and a BA in Economics from Harvard University. She was featured on the cover of
Fortune Small Business Magazine for her prior startup. Menekse has 19 years of experience as a consultant and industry leader
in high tech, mobile, and financial services.
Some of her key publications include:
“Advancing the dialog on Mobile Finance and Mobile Health: Country Case Studies,” by Menekse Gencer and Jody Ranck for The mHealth Alliance, February 2012.
“Mobile Money: The Foundation for Food Security,” by Menekse Gencer for Innovations Journal, MIT Press, 2/2012
“Connecting the Dots in the Developing World” by Menekse Gencer for Sybase’s Mobile Commerce Guide 2011, 6/2011.
“Amplifying the Impact: Examining the Intersection of Mobile Health and Mobile Finance,” by Menekse Gencer for The World Economic Forum Davos Summit, February 2011
“The Mobile Money Movement(TM): Catalyst to Jumpstart Emerging Markets,” by Gencer for Innovations Journal, MIT Press,12/2010
“Jamaican Regulatory Overview” by Camille Busette & Menekse Gencer for The Inter-American Development Bank,2010
mPay Connect leverages a network of affiliates world-wide, as needed, to provide specific areas of expertise for projects.
mPay Connect Consulting Connecting the World, One Mobile Payment at a Time
Website: www.mpayconnect.com Contact: [email protected]
© mPay Connect, Inc. 2010, 2011, 2012. All rights reserved.
Example Case Studies
Case Study 1: PayPal Mobile Led Business Development for North America
Project Overview and Scope: Menekse Gencer led PayPal Mobile Business Development for North America efforts for two years with a focus on mobile person-to-person payments and retail payments.
Deliverables and Results: Ms. Gencer was responsible for closing deals that enabled PayPal to be on the first mobile operator’s wallet in the U.S. in 2008. In addition, she successfully led the PayPal Mobile Checkout (PMC) pilot, which was the first generation of mPayments, and a precursor to PayPal’s $10 billion of mobile payments vol. in 2012.
Case Study 2: Global Payments Network Developed Interoperability Framework
Project Overview and Scope: mPay Connect Consulting assisted the client which sought to create an interoperable mobile money payment network to connect domestic closed loop mobile money systems for APMEA and LAC. As part of this
engagement, mPay Connect would examine market types and assess changes to franchise rules necessary to enable interoperability. Deliverables and Results: mPay Connect delivered the “Summary of Analyses and Diagnostics” which included: 1. Executive summary of business requirements project including goals, objectives, and plans; 2. Identification of existing client frameworks and capabilities; Identification of gaps between target end state and existing frameworks; and 3. Proposed prioritization of markets and use cases. The client is currently implementing these frameworks.
Case Study 3: Global Services Company Developed Global Mobile Payments Strategy
Project Overview and Scope: mPay Connect was hired to develop the global mobile money strategy for a Fortune 500 Company. The engagement involved six offices globally.
Deliverables and Results: mPay Connect provided six deliverables for the engagement including five slide presentations and one excel spreadsheet financial model. These deliverables included: A high level strategic view of mobile payments globally with deep analysis on an acquisition target for mobile remittances; a description of strategic options for Client’s TSM build/buy/partner strategy with initial recommendations and next steps to finalize strategy; a high level overview of NFC and strategic recommendations; a Financial Excel Spreadsheet Model and presentation for Product Management around NFC and TSM retail and ticketing; and an illustration of types of business models and value chains for mobile payments. These strategic recommendations are now being used as the basis for acquisition decisions, partnerships, product planning, and sales.
Client References Available Upon Request
Case Study 4: U.S. Mobile Operator - Developed Mobile Financial Services Product Roadmap
Project Overview and Scope: mPay Connect was hired by a U.S. Mobile Network Operator (MNO) to develop their mobile financial services product roadmap predominantly around stored value,
remittances, and P2P domestic transfers for their unbanked customer base. The project had three phases: 1) Validate and understand client’s assets, strategic vision, and customer needs by segment as it related to mobile financial services; 2) Define strategic options for mobile payments services; and 3) Provide a recommended product plan and roadmap. Deliverables and Results: mPay Connect delivered three interim and one final presentation as well as an excel business financial model. The final presentation consisted of the recommended mobile financial services high level concept, customer experience illustration by segment and use case by payment type, a product roadmap, and a drill down of the elements of the product concept for go-to-market sales and marketing strategy including user interface, vendors selected, business model arrangements, pricing/rate plan, and distribution outlets for the service. Implementation of this strategy is a work-in-progress.
Case Study 5: Global Bank Developed Product Design of B2B Mobile Payments
Project Overview and Scope: For a global bank, mPay Connect created the high level product design of a business-to-business mobile payments system to be used world-wide for its global Fortune 100 brands seeking to eliminate cash in the supply chain.
mPay Connect managed a global client team in four offices during this engagement. During this engagement, mPay Connect led the team’s efforts in identifying customer needs, defining high level product requirements, and designing the solution. mPay Connect delivered customer flows, options for user interface technologies, and pros/cons of each approach. Deliverables and Results: mPay Connect delivered an in-depth presentation illustrating six scenarios/story boards for design of business-to-business global system with detailed user flows based on technology supported, nature of relationship with mobile network operators, and other identified requirements. Based on prioritized requirements criteria, mPay Connect recommended a course of action.
Case Study 6 bKash - Developed Business Plan for Mobile Money Startup in Bangladesh
Project Overview and Scope: mPay Connect was hired to create the business plan and financial plan for bKash startup in Bangladesh.
Deliverables and Results: mPay Connect delivered the business plan. The startup was awarded its eMoney license and $10 million in financing, launched in 2011 and closed their largest mobile network deal in 2012, extending their reach to 50 million potential mobile financial services users.