information architecture lecture 2 / chapter 2 practicing ia bob griffin wdim390 lecture 2 / chapter...
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Information ArchitectureInformation Architecture
Lecture 2 / Chapter 2Practicing IA
Bob GriffinWDIM390
Lecture 2 / Chapter 2Practicing IA
Bob GriffinWDIM390
Practicing Info ArchitecturePracticing Info Architecture
IA “happens” whether we want it to or not Do we “need” it if it just happens? Programmers and Graphic Designers are
great at what they do, but Information Architecture is not one of their skills
“IA, a minute to learn a lifetime to master”
IA “happens” whether we want it to or not Do we “need” it if it just happens? Programmers and Graphic Designers are
great at what they do, but Information Architecture is not one of their skills
“IA, a minute to learn a lifetime to master”
Practicing Info ArchitecturePracticing Info Architecture
Innies An info architect
who is from inside the organization has a more in-depth understanding of the content they are dealing with
Innies An info architect
who is from inside the organization has a more in-depth understanding of the content they are dealing with
Outies An info architect
who is from outside the organization has a fresher perspective of the organization (you can’t see the forest for the trees)
Outies An info architect
who is from outside the organization has a fresher perspective of the organization (you can’t see the forest for the trees)
Practicing Info ArchitecturePracticing Info Architecture Most important quality
of an IA is the ability to “think outside the box”
What does that mean? What web sites have
created great IA? Why does the web
provide endless opportunities for that? To do things differently?
Most important quality of an IA is the ability to “think outside the box”
What does that mean? What web sites have
created great IA? Why does the web
provide endless opportunities for that? To do things differently?
Practicing Info ArchitecturePracticing Info Architecture There is a certain
“finality” about a users casual decision to leave a website when they can’t find info on it?
What does that mean?
Can you give me examples?
There is a certain “finality” about a users casual decision to leave a website when they can’t find info on it?
What does that mean?
Can you give me examples?
Practicing Info ArchitecturePracticing Info Architecture
Why is it important that the IA is “solely responsible” for the planning of a website?
IA is beginning to become “specialized,” i.e. thesaurus designer, search schema content editor, metadata specialist, information architect strategist (Note)
Why is it important that the IA is “solely responsible” for the planning of a website?
IA is beginning to become “specialized,” i.e. thesaurus designer, search schema content editor, metadata specialist, information architect strategist (Note)
Practicing IA in the Real World
Practicing IA in the Real World
Users. Content. Context
“…complex, adaptive systems with emergent qualities.”
“UCC…information ecology.”
We need to understand business goals when performing IA
Users. Content. Context
“…complex, adaptive systems with emergent qualities.”
“UCC…information ecology.”
We need to understand business goals when performing IA
Information EcologiesInformation Ecologies Context
Each company’s IA is unique, like a fingerprint or snowflake
Your IA provides the most tangible “snapshot” of your organization’s mission, vision, values, strategy and culture (note)
“Tacit knowledge”
Context Each company’s IA is
unique, like a fingerprint or snowflake
Your IA provides the most tangible “snapshot” of your organization’s mission, vision, values, strategy and culture (note)
“Tacit knowledge”
Information EcologiesInformation Ecologies Content
Documents, applications, services and metadata that people need to understand your business (the stuff!)
Attributes of content are: ownership, format, structure, metadata, volume and dynamism (note)
Content Documents,
applications, services and metadata that people need to understand your business (the stuff!)
Attributes of content are: ownership, format, structure, metadata, volume and dynamism (note)
Information EcologiesInformation Ecologies Users
Demographics Do you know who’s
using your website? Do you know how
they’re using it? Study your “users in the
mist”? User groups? Focus groups? Who do you think will be
the first users of the Apple iPhone?
Users Demographics Do you know who’s
using your website? Do you know how
they’re using it? Study your “users in the
mist”? User groups? Focus groups? Who do you think will be
the first users of the Apple iPhone?